This report discusses integrated marketing communication in the hospitality industry with a focus on Premier Inn. It includes evaluation of marketing channels, communication objectives, and an integrated marketing communication plan. The plan includes various communication strategies such as video marketing, search engine optimization, online platforms, mobile marketing, public relations, sales promotion, and sponsorship. The success of the plan will be evaluated by monitoring the impact of the integrated marketing communications plan and reviewing the success of the monitoring.

Discover integrated marketing communication in hospitality with a Premier Inn focus. Evaluate channels, objectives, and plan.

Integrated Hospitality Marketing Communications | Desklib

Integrated Hospitality Marketing Communications

Marketing

This report discusses the process of integrated marketing communication for a hospitality organization, using The Ritz Hotel, London as an example. It covers the evaluation of current marketing communication situation, design of communication objectives, production of content, and critical evaluation of integration of marketing communication plan. The report also discusses the selection and integration of communication channels, such as digital marketing, advertisement, and personal selling.

This report explores the concept of business strategies in the context of UK's largest hotel chain - Premier Inn. It includes SWOT analysis, PESTEL analysis, VRIO framework, Porter's Five Forces model, and Ansoff Matrix to evaluate the competitive forces of the hotel sector and recommend suitable growth strategies. The report also analyzes the impact of internal and external factors affecting the hotel followed by a critical analysis of the organization using an appropriate framework.

Business Development

Leadership Management

Data Science and Big Data

Hospitality Business Strategy - SWOT, PESTEL, VRIO, Porter's Five Forces, Ansoff Matrix

This project report explores the types of marketing channels used in the hospitality industry and their role in serving communication objectives. It evaluates the integrated marketing communication plan of Premier Inn, a UK-based hospitality organization. The report discusses the use of advertising, social media marketing, public relations, and digital marketing in the industry. It also covers the process of customer decision making and the implementation of marketing communication strategies. The success and monitoring of the integrated marketing communication plan are critically reviewed. Find all the study material and solved assignments on Desklib.

Design and Creativity

The report highlights the business operations of Premier Inn, a hotel chain based in the UK. It analyzes the micro and macro environment and its impact on the organization through SWOT analysis, PESTLE analysis, Porter's five forces analysis, and VRIO framework. The report suggests strategies like cost leadership, differentiation, market development, and focus strategies to maintain a competitive edge in the market. The strategic planning process is also discussed to achieve the goals and objectives of the organization.

Hospitality Business Strategy

This report proposes a new promotional idea for Premier Inn Hotel to increase sales revenue, customer retention rate, and reduce overhead cost. It evaluates the current promotion strategy and tools used by the hotel and aligns the proposed idea with the organization's values. The target market and service elements of Premier Inn are also discussed.

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Hospitality Business Strategy - SWOT, PESTEL, VRIO, Porter's Five Forces, Ansoff Matrixlg...

Integrated Hospitality Marketing Communicationslg...

Hospitality Business Strategylg...

Proposing a New Promotional Idea for Premier Inn Hotellg...

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

Hospitality Business Strategy - SWOT, PESTEL, VRIO, Porter's Five Forces, Ansoff Matrix

Integrated Hospitality Marketing Communications

Hospitality Business Strategy

Proposing a New Promotional Idea for Premier Inn Hotel