INTEGRATED MARKETING CAMPAIGN
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Table of Contents
Introduction......................................................................................................................................2
Context and Analysis.......................................................................................................................2
The use of Semiotics in the campaign.........................................................................................3
The use of Non-verbal Message Codes.......................................................................................4
Evaluation of Campaign..................................................................................................................5
Linear Model of Communications...............................................................................................5
Three component attitude model.................................................................................................7
Meaning and Effectiveness..............................................................................................................9
Communication Mix....................................................................................................................9
YouTube..................................................................................................................................9
Facebook................................................................................................................................10
Official website......................................................................................................................11
Storytelling................................................................................................................................11
The manner in which the meaning is created among audiences................................................12
Conclusion.....................................................................................................................................12
Critical Reflection..........................................................................................................................13
References......................................................................................................................................15

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Integrated Marketing Campaign | Report

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