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Integrated Marketing Communication Assignment Solved

   

Added on  2021-05-06

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Running Head: INTEGRATED MARKETING COMMUNICATION1Integrated Marketing Communication PlanStudent’s NameProfessor’s NameDate

INTEGRATED MARKETING COMMUNICATION 2Executive SummaryThe paper is divided into four parts. That is, the introduction, the SWOT analysis of the company, the integrated marketing communication plan and the conclusion. The introduction gives background information of the company in terms of when it was formed and its philosophy, current market segmentation and its competitors. The SWOT analysis looks at the internal advantages and disadvantages that the company has before analyzing the external factors that may affect how its business is carried out. The strengths identified informs the main message that the company will advocate in its communications, the weaknesses identified will be useful for the operations of the company in general while the external analysis will also be used in the long-term decision making process of the company. The integrated marketing communication strategy part is the most important section as it discusses how the company is going to increase brand awareness,increase market share and inevitably increase sales. It starts off by discussing strategies and channels of advertising the company currently uses. Then it discusses the various forms of promotion that it will use in relation to the targeted group and the estimated cost of these campaigns. The section also speaks about the expected outcome of the integrated campaign.The conclusion of the paper brings it all together by explaining how the strategies willbe executed in order for them to be as effective as possible.

INTEGRATED MARKETING COMMUNICATION 3Integrated Marketing Communication for SupremeIntroductionSupreme is a company known for an array of merchandise. The company produces clothes, shoes, bags and many other fashionable items. However, skating is what is at the coreof the company's business model and passion. It was started in 1994 by a group of young New York skaters, musicians and artists who became the initial staff and customers of the company. At the time, the youth involved in the then young counter culture of hip hop, punk and skating gravitated to the company and its philosophy (Bondaroff, O’Brien & Jebbia, 2010). This made it grow into the downtown Manhattan institution that it became. The Supreme Store in New York CitySupreme has over the years established itself as one of style, authenticity and quality. It has continued working with musicians, artists, photographers and designers to maintain the right attitude and unique identity. Basically the company has segmented its market based on geographical locations. It has stores in New York, Los Angeles, London and Japan. In fact, it has four stores in Japan two of which are in Tokyo. Its main target group is the skating-youth of between 14 to 25 years of age (Bondaroff, O’Brien & Jebbia, 2010). The same goes of its clothing line which also caters for children of all age groups.

INTEGRATED MARKETING COMMUNICATION 4Supreme HoodieThe company faces a lot of competition being a clothing line. The competition comes from the likes of established brands such as Louis Vuitton, Fubu, Hermes, Levi's among many others. However direct competition comes from other skating based companies such as Stussy, Cliche, Polar, Doomsayers, Palace Skateboards, Raw, Magenta Skateboards, Heroin Skateboards (Supreme, 2015). The advantage that Supreme has over its competition is that it is a better known brand as it has been around for a long time. SWOT AnalysisStrengthsSupreme's image is that of a company for the rebellious skaters, musicians and artists.It is a factor that matches well with its youthful market. This is especially because skating is seen as a way of life that most youths would like to be identified with.Supreme Skating team

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