Integrated Marketing Communication Analysis 2022

INTEGRATED MARKETING COMMUNICATION
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INTEGRATED COMMUNICATION MANAGEMENT
System04121
4/14/2020

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Contents
Marketing Communications and IMC.......................................................................................2
Apple’s Background...................................................................................................................3
Different marketing communications tools................................................................................3
A approach to marketing campaign...........................................................................................5
Step 1: Have a clear understanding of who your target audience is......................................5
Step 2: Pick your channels:....................................................................................................6
Step 3: Have a consistent look:..............................................................................................6
Step 4: Create clear, consistent content that can easily be adapted or repurposed to suit
different media or channels....................................................................................................6
A conclusion of explaining how successful the IMC strategy is...............................................6
References..................................................................................................................................8
Appendix..................................................................................................................................10

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Marketing Communications and IMC
Integrated strategic campaigns require a lot of work and other benefits. This will build
strategic advantages, improve revenue and income and save capital (Avadhanulu, 2011).
IMC bundles consumer interactions and guides them across the specific steps of the
sales cycle. At the same time the company strengthens its identity, creates a conversation and
fosters consumer ties. This 'Marketing partnership' cemented a loyalty association with
consumers that defends them from the inevitable effects of rivalry. A strong business benefit
is the opportunity to retain a client for life.
Improved productivity also improves IMC. A single message has greater influence
than a combined number of messages at the most simple level. A clear, streamlined and
crystalline message in a busy environment is more apt to break through the "noise" of 500
notifications that are bombarding consumers every day.
In fact, IMC is increasing the coherence and reliability of communications. In the
mind of the customer this reduces risks which shorten the search phase and help to decide the
results of comparisons of the brand (Batra, & Keller, 2016).
Ultimately, IMC avoids resources by reducing redundancy of fields such as
illustrations and images as ads, exhibits and selling information may be exchanged and
utilized, for instance. Service costs are minimized when having a centralized management
department so even though many departments have a large amount of meetings –
conferences, formation, operational or strategic preparation – the time is saved. This reduces
workload and resulting discomfort – one of the main benefits of IMC.

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Apple’s Background
Apple Inc. is an American company developing and manufacturing consumer devices
and technological products. Macintosh laptops, iPod and iPhone are the company's best
recognized hardware devices. Apple's software comprises the Mac OS X, the iTunes
multimedia and app development program, the iWork software package, the Final Cut
research program, technical tech tools for video and music, and the music software set, Logic
lab. In nine countries the organization runs over 250 retail shops and an online store where
hardware and software items are available.
Steve Jobs, Steve Woznaik and Ronald Wayne founded Apple on April 1, 1976 to
market the Apple1 which was Steve Woznaik's first personal computer-built handle.
To Ronald Wayne, he tragically sold his Apple stock to $800 after eleven day's life,
owing to the debts of the three of them during the development cycle. By 1977, Apple2
Apple's creation contained $92,000 spent by Mike Markkula with the goal of spending more
in Apple for an expenditure of $250,000 in its entirety. Michael Scott eventually became
Apple's first CEO since Mike Markkula claimed Workers and Woznaik were too untrained.
Scott stayed CEO until the ex-president of Pepsi Co, John Sculley, succeeded Scott and held
the role in April 1983 (Einwiller, & Boenigk, 2012).
Different marketing communications tools
Some of Apple Inc.'s most common communication strategies is instant messaging
which, in the publication of Apple Inc. as Chris Fill up (2015, 4th) describes the class of
firms is a cross-company category four. It means that they recognize themselves
automatically by "use targeted targeting to maximize the potential in retail space" (Chris Fill
2005, 4th, p. 738). The key reason they utilize the Internet and Webmail for their campaign is

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that the advent in technology leads to the creation and growth in marketing. In order to
monitor consumer details and options Apple Inc. used massive storage systems. The key
focus is the development of a deep and enduring, intimate partnership with consumers
through a "culture" and the meaning of the word I used (Ghiuţă, 2009).
It consists of loyal consumers who are linked to the business primarily for nostalgic
purposes, who slow down and become a cult. This increasing culture is a force of the
organization. If the goods still don't achieve their goals or the goods often die from the
company, they are still slowly rising as a cult current. As a model of this development, the
abandoned Apple Newton Brand Group, which is described in the Journal of Market Science
about how consumers off various products turn their favourite goods into a religion to make
the product mystical to m The Abandon Apple Newton Brand Group, is an example (Ubani,
Ibeawuchi, & Ukwuoma, 2015).
Their approach is not as successful from the consumer's point of view as it is perhaps;
primarily because direct marketing would be focused on preferences and customer profiles.
In this context, they will concentrate mainly on how to best utilize their solutions in order to
be more user-friendly, flexible, provide you with input and suggestions above all, as this is a
way to communicate to the consumer this you respect about his views and opinions (Xia,
Caulfield, & Ferns, 2015).
In 2001, Apple Inc. wanted to add yet another networking device, which was so far
removed from its arsenal, that it opened up its own exclusive retail outlets with the goal of
"taking" some of its market share to a wide variety of buyers worldwide. Today, Apple Inc.
has 324 outlets across the globe, the philosophy is simple, it wants people to learn more of
their products in a single shop (Sueldo, 2016).

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The goal is clear, the company must seek to engage more interactively with its clients
and also in two ways. This is the objective of personal selling. They want to link current
customers to new customers and sales personnel to both. It is in reality how they reinforce
their "bond" with loyal clients; as consumers are not just attached to the company because of
the contact and tow-way connection they build a specific fashion with the employees that
represent them such that the vending staff affect the customer's buying decision.
Private advertising is a great way to learn what your customers think about your
products, because it ensures two-way interactions and responses to analysis or direct
marketing are better than main ones. Nevertheless, being more customer-driven than other
engagement devices, it is more efficient rather than expensive. The primary weakness is the
high cost, the cost for each and every contact is high and therefore less frustrating methods
should be released and used for every product (Gulid & Lertwannawit, 2013).
After analysis on Apple Inc.'s approach, we find deceptive findings, given the reality
that Apple Inc. shares (one of the leaders on the market) and their total revenues are
committed to consumers. Their principal goal might be to create reliable and sustainable
relationships with their current clients, rather than demonstrating the companies the only
reason that we can conclude is that they know what they do. In reality, they hold the company
image to the point that they defend that their company is built for the few rather than the
thousands.
A approach to marketing campaign
Step 1: Have a clear understanding of who your target audience is.

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It is crucial that you define specifically who your target group is by, for yourselves,
demographic as well as psychographic attitudes, desires, and behaviours.
Step 2: Pick your channels:
Not everyone will be on Twitter or on a website," asks, "What are the benefits and
disadvantages of the channels? How are they going to support the goals of the company? "It's
far more important to select and reject platforms, rather than just having to rely on the most
effective platforms (Mihart, 2012).
Step 3: Have a consistent look:
Visual presence much exceeds the mark. "Everything will appear as if it comes from
the same company. This includes a standard overall template appear and feel, photographer
and graph designs, clear logo treatment and ordinary colours and fonts." If you access a
website, anybody who reads a newsletter or brochure will see an instant visual connection.
Step 4: Create clear, consistent content that can easily be adapted or
repurposed to suit different media or channels.
Owing to the fact that a brand or unique marketing campaign may require more than
five impressions for a single individual, adopt the three Cs for the campaign to market.
'Compromised non-phrases in terms and phrases, persuasive interesting and/or topical and
coherent no matter where the medium is — Site, email, in shop, mobile shall be the contact
these must be communications and offers transparent (Niemann-Struweg, 2014).

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A conclusion of explaining how successful the IMC strategy is.
The latest Apple watch this year was a good IMC tactic that I think was excellent.
This company was quite successfully marketed by Apple and as soon as it came out it became
one of the most successful items. Apple created many advertisements, newspaper advertising
and Apple even used a popular strategy to wear the watch and display the public the latest
trendy model. Fashion and innovations became the subject of the whole IMC campaign for
the Apple watch. Apple has chosen a variety of platforms that differentiate Apple watch from
its other rivals, including conventional and wireless contact. It was because Apple was
creating a clock to dial, email, web surf and some other apps at the click of a finger, that I
recall when the IPhone came out and talked of how brilliant an concept. Many occupations
are not authorized to use their phone at work, but an Apple watch allows an individual to
accept calls and texts outgoing and incoming like their phone. I believe strongly that Apple
created this company and the ads the marketed it was a brilliant concept (Patton, 2018).
Apple used social media to distribute the news of the new watch to the fans and it was
known to the public before long. During the first year, Apple picked up 75% of the industry
since the launching of the drug. The selling estimates of Apple watch for the first nine weeks
were comparatively better than the revenues of both IPhone and IPad that the Apple CEO
Tim Cook reported on 10th April 2015. This was one of the biggest achievements for the
business as IPhones and IPad were really popular today in this age.
Apple stores offered customers the option to walk into an Apple store to experience the
product themselves before making a buy as Apple's product was launched. I thought this was
an outstanding marketing tactic as it required consumers to actually see and display the watch
until they bought the product. Apple also marketed this drug to suppliers through third
companies, which was an strategic move to boost revenue.

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Apple's IMC policy for selling this clock has been well established and the business has
experienced considerable results (Peltier, Schibrowsky, & Schultz, 2013).
References
Avadhanulu, J. V. (2011). Integrated communication and it infrastructure (ICITI) for the
socio-economic development of auroville bioregion. Proceedings of the Asia-Pacific
Advanced Network, 32, 172-184.
Batra, R., & Keller, K. L. (2016). Integrating marketing communications: New findings, new
lessons, and new ideas. Journal of Marketing, 80(6), 122-145.
Einwiller, S. A., & Boenigk, M. (2012). Examining the link between integrated
communication management and communication effectiveness in medium-sized
enterprises. Journal of Marketing Communications, 18(5), 335-361.
Ghiuţă, O. A. (2009). Integrated marketing communication in politics?. The USV Annals of
Economics and Public Administration, 9(1), 88-93.
Gulid, N., & Lertwannawit, A. (2013). Participatory, tourist consumer behavior-based,
integrated tourism marketing plan for Chainat province. Journal of Service Science
(JSS), 6(1), 117-126.

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Mihart, C. (2012). Impact of integrated marketing communication on consumer behaviour:
Effects on consumer decision-making process. International Journal of Marketing
Studies, 4(2), 121.
Niemann-Struweg, I. (2014). An integrated communication implementation model for the
post-2000 business environment. Public Relations Review, 40(2), 184-192.
Patton, M. D. (2018). Beyond WI: Building an integrated communication. IEEE Transactions
on Professional Communication, 51(3), 313-327.
Peltier, J. W., Schibrowsky, J. A., & Schultz, D. E. (2013). Interactive integrated marketing
communication: combining the power of IMC, the new media and database
marketing. International journal of advertising, 22(1), 93-115.
Sueldo, M. (2016). The impact of integrated organizational communication on organizational
sustainability. Organizacijų vadyba: sisteminiai tyrimai, (75), 121-140.
Ubani, E., Ibeawuchi, E., & Ukwuoma, B. (2015). Development of Strategies for Effective
Project Scope Management: A Study of National Integrated Power Projects
(NIPP). European Journal of Academic Essays, 2(2), 11-20.
Valdes-Garcia, A., Nicolson, S. T., Lai, J. W., Natarajan, A., Chen, P. Y., Reynolds, S. K., ...
& Floyd, B. (2010). A fully integrated 16-element phased-array transmitter in SiGe
BiCMOS for 60-GHz communications. IEEE journal of solid-state circuits, 45(12),
2757-2773.
WANG, X. W., GAO, Z. Q., HU, W. P., & LI, T. R. (2013). Construction of integrated
communication platform for power distribution and consumption network in Hebei
Southern Power Grid. Telecommunications for Electric Power System, 34(1), 16-20.

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Xia, J., Caulfield, C., & Ferns, S. (2015). Work-integrated learning: linking research and
teaching for a win-win situation. Studies in Higher Education, 40(9), 1560-1572.
Appendix
Activities Advertising Public
relations
Direct
marketing
Sales
promotion
Print media Newspaper:
meter and
evening
standard
Magazines Catalogue look
books
News papers
Outdoor Tube station,
hoardings
Apple stores Hoarding on
roads and in
malls
Digital Facebook,
instagram and
twitter
Blogs,
influencers
Online
shopping
Pops ups and
ads on Google
sites

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