This report discusses the importance of marketing communication in increasing the value of a company and attracting customers. It evaluates various marketing channels such as SEO, social media, email marketing, print marketing, referral marketing, and website marketing. The report also critically evaluates ASDA's current marketing communication plan and provides recommendations for improvement.

Discover the significance of Integrated Marketing Communication in enhancing a company's value. Explore ASDA's communication goals and its integrated marketing communication strategy.

Integrated Marketing Communication | Desklib

Integrated Marketing Communication

The report discusses the evaluation of various marketing channels and how they serve communication objectives. It also covers the communication objective and justification of the selection and integration, creation of a detailed marketing communication plan, and critical evaluation of the plan. The subject is Integrated Marketing Communication and the course code is not mentioned. The content is relevant to marketing and business courses in general.

Marketing

Film and Theatre

Design and Creativity

Integrated Marketing Communications (IMC) Assignment

This report discusses the different marketing channels and the need for integrated marketing communications. It explores various types of marketing communication channels and their objectives. It also provides insights into the marketing communication plan for GoPro Sports Camera Company.

Integrated Marketing Communications

This report focuses on designing communication objectives, justifying the selection and integration of communication channels, and creating an integrated marketing communications plan for Montcalm Royal London House - City of London, a British private resort. The objectives include increasing brand recognition, creating interest, and increasing sales. The report also discusses segmentation, targeting, and positioning strategies, as well as the expenses and monitoring of the communication plan.

Leadership Management

Integrated Hospitality Marketing Communications (Part B)

This report discusses the process of integrated marketing communication for a hospitality organization, using The Ritz Hotel, London as an example. It covers the evaluation of current marketing communication situation, design of communication objectives, production of content, and critical evaluation of integration of marketing communication plan. The report also discusses the selection and integration of communication channels, such as digital marketing, advertisement, and personal selling.

Integrated Hospitality Marketing Communications

This article discusses the types of marketing channels in link to communication objectives. It covers direct selling, direct marketing channel, selling through intermediaries, dual distribution, and reverse channels.

Integrated Marketing Communication

Integrated Marketing Communicationlg...

Integrated Marketing Communications (IMC) Assignmentlg...

Integrated Marketing Communicationslg...

Integrated Hospitality Marketing Communications (Part B)lg...

Integrated Hospitality Marketing Communicationslg...

Types of Marketing Channels In Link To Communication Objectiveslg...

Integrated Marketing Communication

Integrated Marketing Communications (IMC) Assignment

Integrated Marketing Communications

Integrated Hospitality Marketing Communications (Part B)

Integrated Hospitality Marketing Communications

Types of Marketing Channels In Link To Communication Objectives