Integrated Marketing Communication Assessment 2022

ASSESMENT 3
INTEGERATED MARKETING COMMUNICATON

EXECUTIVE SUMMARY
Integrated marketing communications include managing different promotional tools and
other selling activities that communicate with organization consumers. Basic IMC elements used
to completed business communication objectives is refer to as promotional mix. It uses various
channels like sales promotion, product adverting, PR etc (Baltes, 2015). The current report is
integrated marketing communication plan of organization, they wants to start its business in new
place. According to this plan, they will use digital marketing platform as well as traditional tools
for promoting their products or services effectively. Moreover, business will use IMC strategy
which is important to increase consumer base and profitability. The management of business
design marketing communication that is aligned to people preferences.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
INTEGRATED MARKETING COMMUNICATION PLAN........................................................1
OBJECTIVES OF DELHI ROCKS................................................................................................2
Situational analysis.................................................................................................................2
Swot analysis..........................................................................................................................2
ADVERTISEMENT AND COMMUNICATION TOOLS.............................................................3
Internet promotion..................................................................................................................6
Direct marketing.....................................................................................................................8
TOUCH POINTS.............................................................................................................................8
BUDGET.........................................................................................................................................9
EVALUATION OF INTEGRATION MARKETING COMMUNICATION PLAN.....................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Integrated marketing communications is important for companies to promote their brands in
marketplace. Through promoting brand organizations can increase awareness of services and
products, even they can increase sales, generate revenue rather than before which is beneficial
for overall business. It provides many benefits to business as helps to create competitive
advantages (Yeshin, 2012). It considered as one of the best approach for planning
communication, that offer business potential to get great outcomes from its marketing campaigns
as well as reduce selling cost. IMC is simple concept, it assure that all kinds of messages and
communications is effectively as well as carefully interrelated together. The present report is
based on Delhi rocks restaurant established in Melbourne city, Australia. It explain integrated
marketing communication program for promoting goods. This study justifies different
communication channels can use by firm for marketing purpose. Furthermore, it clarifies various
marketing tools that provide benefits to firm.
INTEGRATED MARKETING COMMUNICATION PLAN
Integrated marketing communication was first introduced in the year 1980 when many
organisations realized the requirement of a strategic integration of the tools used for promotion
instead of keeping them separate. Integrated marketing communication is an effective approach
of looking at tools used for communication not as isolated elements that convey variety of things
to customers. This type of marketing communication assists in solving communication issues by
filling the gaps with the help of interrelation between different communication tools.
Importance of Integrated marketing communication
 It encourages consideration of new tactics for marketing and media.
 It assists in improving external and internal communication
 It saves time in promoting products or services (Schultz, Patti & Kitchen, 2013).
 Its assist in analysing customer's demand through different sources which helps in
identifying improvement areas in the business.
The personal satisfaction and financial rewards linked with having own business can be
considerable. When the business is one that involves a high level of social interaction for
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