Integrated Marketing Communication for Hilton Manchester Deansgate

Integrated Marketing
Communication

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
The integrated marketing communications is defined as the essential tool for the organizations
which are required for promotion of brands among the various users or customers. These
organizations are always searching ways to improve their market presence along with their
wealth, through proper allocation of the funds (Cesareo, Pastore and Kitchen, 2022). To
understand the concept of integrated marketing communications, the process of brand
communication must be examined beforehand. In this report the various aspects of integrated
marketing tools are analysed and executed for Hilton Manchester Deansgate, which is situated in
United Kingdom, Manchester. The hotel is constructed within the skyscraper of 47 storeys, along
with the four-star rating. Furthermore, the report analysis the techniques which are related to the
communication and collaboration, while keeping in mind the industry conditions which may
affect the company adversely. The communication objectives should be delivered in an
appropriate manner throughout the departments and at all levels. Moreover, the different types of
communication procedures together with the reference of underlying strategies, relevant choices
and creativity which could be implemented by the individuals.
TASK
Evaluation and Identification of the tools, channels, methods and communication situations
In today's market, there are various marketing tools that organizations employ to achieve their
desired goals and objectives. Today's marketing communication tools are diverse, including
direct mail, promotions, branding, social media, and print. It is used by organizations for the
purpose of promoting their brand in their target market. Today's market has become so dynamic
and innovative that various trends and emerging methods and marketing tools have been adopted
to stay in the market for the long term. We employ a variety of tools, techniques, channels and
methods used in the market communication context we describe.
The tools implemented by Holiday Inn are described below.
• Social Media Marketing: This helps organizations connect with customers, build a strong
brand image, and increase sales in their target markets (Chandiok and Sharma, 2020). This
allows them to create their own social media website and gain a foothold in a large market.
Social media platforms are seen as one of the essential tools for gaining a market position, and
through this hotel you can promote your products and services in a large market. In the context

of Holiday Inn, social media marketing can be handled by the company, attracting large numbers
of customers and those who travel far and need a hotel to stay.
• Advertising: This refers to marketing tools that are publicly announced or communicated to
attract the attention of a large number of customers. Through advertising, the company can
secure higher revenues as well as the sales achieved through branding (del Barrio-Garcia,
Alcántara-Pilar and Crespo-Almendros, 2019). This method allows you to do display advertising,
mobile advertising and video advertising. Holiday Inn Hotels can use different advertising media
and persuade customers in this way, depending on the products and services. This also helps the
company attract customers to its brand.
Various marketing tools and methods are as follows:
 Customer Relationship Management – The various policies, procedures, strategies and
technologies followed by the company are often used to manage and analyse the
consumer behaviour throughout the lifecycle of the product which is provided by the
hotel. The marketing procedure is often concentrated on providing consumers with the
positive side of the product in an attractive and engaging manner. Through this process
the consumers can be retained and a significant sales growth can be achieved, by the
hotel.
 Online Advertising – The platforms and websites which are used to help any kind of
organization in marketing and advertising procedures are often referred to as the online
tools and techniques which improves the revenue of the company and builds the image or
brand of the product or service which the company sales. Furthermore, the method is
considered as the most effective and efficient tool for increasing the consumer base and
establishing Hilton Manchester Deansgate worldwide. Various individuals are appointed
by the management to integrate the rules with the policies, such as the influencers,
content writers, bloggers and other similar individuals (George, 2021).
Channels used for Marketing Communications:
 Billboards – The large boards, used outdoors for the advertising, are often referred to as
the Billboards, which acts as the marketing communication tool for helping various
companies in providing an idea or overview to the consumers about their products and
services. These hoardings are extremely beneficial for attracting the masses and making