Integrated Marketing Communication

   

Added on  2023-02-01

9 Pages1564 Words92 Views
Running head: INTEGRATED MARKETING COMMUNICATION
INTEGRATED MARKETING COMMUNICATION
Name of the Student
Name of the University
Authors Note
Integrated Marketing Communication_1
1
INTEGRATED MARKETING COMMUNICATION
Executive Summery
The aim of the following report to identify an appropriate marketing campaign strategy for
the Algonquin college. The study has explore about the different elements of the intergraded
marketing communication such as advertisement, digital marketing, e-mail and public
relation in addition with the importance of the IMC. The study also explains about the
traditional form of marketing. In the end of the analysis it has conclude out the appropriate
camping mix that comprises of the e-mail, digital marketing, public relation and print media.
Integrated Marketing Communication_2
2
INTEGRATED MARKETING COMMUNICATION
Table of Contents
Introduction:...............................................................................................................................2
Campaign objective:...................................................................................................................2
Importance of IMC:................................................................................................................3
IMC elements:............................................................................................................................3
Traditional media vehicle:..........................................................................................................4
Marketing campaign strategy for Algonquin College:...............................................................5
Conclusion:................................................................................................................................6
References:.................................................................................................................................7
Integrated Marketing Communication_3

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