Integrated Marketing Communication Report

Jet2holidays
Integrated marketing communication

Communications Situation Analysis
Competitor analysis
• The competitors of the concerned organization Jet2holiday’s
are Thomas Cook, Emirates, Delta and Air Canada
• The competitors of the organization have also take the
initiative of diversifying the packages with the purpose of
adhering to the changing demand of the customers
• The service delivery process is also improved by the
organizations for increasing the experience of the customers

Communications Situation
Analysis
Consumer analysis
• The concerned organization targeted millennial with age
ranging between 20- 39 years and families with children under
the age of 4 in the year 2019
• The organization aimed at providing their services in a cheaper
price but with improved quality
• Mostly, the target audience of the concerned organization are
the young adults without massive amount of disposable income

Communications Situation
Analysis
Market analysis
• The tourism and airline markets are facing a growth
opportunity which is estimated at the compound annual
growth rate of 4.6% between the years 2019 and 2038
• The annual growth of the passengers availing the flight
services and
• tourism activities have improved the market scope for growth
in the industry