Integrated Marketing Communication: Woolworths

Running Head: INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
Integrated Marketing Communication: Woolworths
Name of the Student:
Name of the University:
Author Note:

1INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
Dos Santos, M. A., Svensson, G., & Padin, C. (2013). Indicators of sustainable business
practices: Woolworths in South Africa. Supply Chain Management: An International
Journal.
The authors are from the renowned universities namely the University of
Johannesburg, Oslo School of Management and Vigo University, which enables us to
understand that the authors are working under the renounced establishment. The intended
audience of the paper is the researchers who want to analyze the communication process of
Woolworths in the South African market as well. This will enable them to understand the
sustainable business practices that are being taken up by the company.
Compare to the other paper this research paper provides us a clear idea about the
business practice that is being done in Woolworths, South Africa, which is possible with the
help of the effective communication that is being done by the company with its employees.
This is necessary to understand the communication process that has been taken up in the
other branch of the company so that we can understand the communication strategic
differences in the process. This can be possible with the help of Facebook as there large
number of user in this social media and that is main reason communication can be possible
for the company to expand in the marketplace.
Arli, V., Dylke, S., Burgess, R., Campus, R., & Soldo, E. (2013). Woolworths Australia and
Walmart US: Best practices in supply chain collaboration. Journal of Economics,
Business, & Accountancy Ventura, 16(1).
The authors are working under the renowned newspaper named Ventura which
provides a journal of economics, business, and accountancy to the common people as they are
the main focus target for the company. The author provides a clear idea regarding the supply

2INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
chain system of Woolworths in the Australian market, which is necessary for the firm to
understand so that they achieve success in the process.
This will enable my research topic to support the effectiveness of the firm in the
Australian marketplace. This will enable us to understand the effective communication of the
company and let them conclude the communication process of the organization. Therefore,
this is important for the researcher to look after the data from the recognized sources so that
they can develop the report effectively and enable them to understand whether the company
possesses effective communication or not in the marketplace and how they are operating their
supply chain in the process. Facebook will enable the company to communicate through it
with their collaborator by posting in it and spreading all around the world especially in
Australia.
Gaur, S. S., Saransomrurtai, C., & Herjanto, H. (2015). Top global firms’ use of brand
profile pages on SNS for marketing communication. Journal of Internet
Commerce, 14(3), 316-340.
The authors are from the renowned business school namely Sunway University
Business School as well as from the Supersports Vietnam, Central Retail Corporation and
McKendree University School of Business. The target audience is the researcher who wants
to analyze the communication of the top brands and Woolworths is one of them.
The author has showcased the communication process of the organization in the
marketplace and enable us to understand the effectiveness of communication in the business
model of the company. This will enable the company to expand in the market as well as assist
the researcher to understand the effective communication that is being done by the firm in the
marketplace. This paper helps me to understand the communication channels that have been
taken up by the company and how effective the communication channel in the market so that

3INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
the company can expand in the process and assist them to achieve the success in the process.
Facebook plays an important role in the communication channel of the company so that they
can communicate in the market.
Cederfeldt, S., & Jassim, A. (2016). Sustainable marketing communication: With a focus
on sustainability and certified labels within the grocery store sector.
The authors are from the renowned business school namely Linnaeus University and
they are from the department of marketing. The target audience is the researcher who wants
to understand the communication process of Woolworths for the marketing process. This
enables the researcher to understand the communication process that is being adopted by the
company to market its product in the process.
The author provides the knowledge of the communication process that has been taken
up by Woolworths to reach out to the customers so that they can expand in the marketplace
and can accomplish success in the process. This is essential for us to understand so that
concrete results can be drawn in the process. This will enhance my paper to understand the
strategies that the company uses in the process so that they can flourish in the marketplace
and can reach to the consumers with the help of the marketing in the process. Therefore, with
the help of Facebook an effective communication process can be created for the company to
expand in the market and to achieve the success in the process.
Methner, N., Hamann, R., & Nilsson, W. (2015). The evolution of a sustainability leader:
The development of strategic and boundary spanning organizational innovation
capabilities in Woolworths. In The Business of Social and Environmental Innovation (pp.
87-104). Springer, Cham.
The authors are from the renowned and well-established university namely the
University of Cape Town. The main target audience of the paper that is being developed by

4INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
the authors is the researcher so that they can understand the leadership of the company. This
is important for the organization to possess the leadership, which is essential for them to
expand in the marketplace and to obtain success in the process.
The author provides the knowledge regarding the evolution of the leadership skills
that Woolworths takes up in the process so that they can expand in the marketplace and
generate revenue in the process. This enables me to understand the changes that have taken
place in the leadership of the company so that they can sustain in the market. Therefore, it
provides the base of the communication and the understanding of leadership skills in the
market so that the company can be expanded in the marketplace and can obtain success in the
process. Thus, the evolution of the communication increases in the process and Facebook
plays a major role in the evolution process of the communication channel.
Govender, S. (2017). How social media can be used to engage and interact with consumers
in the retail industry: an analysis on Woolworths' online strategies (Doctoral dissertation,
The IIE).
The author is from the Independent Institute of Education which is one of the popular
business schools. The audience that the author chose is the scholars and researchers so that
the paper can assist them to get a clear picture regarding the use of social media in the
engagement and interaction process with the consumers. This is necessary for the growth of
the firm in the marketplace and to achieve success in the process.
The author points out the use of social media in the engagement and interaction
process of the company with the company. This is important and essential to address as it
possesses advantages for the company to become popular and the case study the author chose
is Woolworths who is a famous supermarket. This paper helps me to understand the benefits
of social media and how the company has used it for their benefit in the marketplace and to

5INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
accomplish success in the process. Hence, the interaction of the company with the consumers
increases with the help of Facebook in the marketplace.
Parkinson, M. M. (2018). Case Study 4: Woolworths Group plc. In Corporate Governance
in Transition (pp. 203-221). Palgrave Macmillan, Cham.
The author is from Centre for Governance, Leadership and Global Responsibility.
Therefore, it can be noted that the author is the government official. The intended target
audience is the scholar, researcher, and people to understand Woolworth's legal aspect and
how they are dealing in the market.
The author has rightly discussed Woolworth’s legal aspects and how they are
handling the legal matter, which is quite important for the firm to understand so that they can
expand in the marketplace and can obtain success in the process. This will help me to
understand the legal problems that the organization has faced in the market and how they
have overcome the situation so that they can expand in the marketplace and achieve success
in the process. The researcher needs to look after the legal aspects of the firm to understand
the stability of the company in the marketplace, which is essential for the revenue generation
as well. The company can also communicate with the consumers with the help of Facebook
regarding the issues that the company faces so that they can update the consumers.
Nhedzi, A., Overton-de Klerk, N., & Bester, T. (2016). Brand linkages: winners, losers and
how to measure these.
The authors are from the renowned university namely the University of the Free State,
which is famous as the business school. The author has targeted the researchers as well as
scholars so that they can possess the knowledge regarding the linkage of the brands in the
market and assist them to gain popularity in the marketplace and enable them to accomplish
success in the process.

6INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
The author has rightly discussed the brand linkage and how effective the linkage for
Woolworths in the market. This enables them to become popular in the marketplace and to
obtain success in the process. This will help me to understand the linkage as well and to
understand whether the linkage of Woolworths with the market is effective or not, which will
assist them to achieve success in the process. Hence, it can be said that the author has rightly
provided the brand linkage which is necessary for the growth of the organization in the
marketplace and to achieve success in the process. As the world is developing, hence the
brand linkage increases with the help of Facebook, which benefits them to achieve the
success in the process.
Feigin, L. M. (2016). The effects of protests and boycotts on a brand and its reputation: a
case study on Woolworths and boycott, divestment and sanctions (BDS) (Doctoral
dissertation, The IIE).
The author is from the renowned university namely the Independent Institute of
Education which is one of the famous universities or business schools. The author mainly
targeted the researcher or the scholars in the market and help them to achieve the data
regarding the protest and boycott that Woolworths face in the market.
The author has rightly discussed the matter and help the researcher to possess the
data. This is essential for my research as well to understand the protest or the boycott that the
company faced in the market so that it will help me understand the communication that the
company takes up during that period and assist them to become a success in the marketplace
and to obtain the success in the process. Hence, the author has rightly showcased the protest
and the boycott that the company faced in the market and helped us to gather information to
enhance our paper that I am developing in the process. Facebook enables the company to

7INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
communicate with the consumers so that they can overcome any situation unfavourable for
them.
Balmer, J. M., Abratt, R., & Kleyn, N. (2016). Corporate brands and corporate marketing:
Emerging trends in the big five eco-system. Journal of Brand Management, 23(1), 3-7.
The authors are from the renowned university namely the University of Cape Town
and the author discussed the corporate brands and corporate marketing, which is necessary
for the co0mpany to expand in the marketplace and to obtain success in the process. The
intended target audience of the author is the researchers as well as scholars who are
researching the Woolworths.
The author has rightly discussed the five big problems as well as corporate branding,
corporate reputation, corporate communication and corporate marketing in the process. This
is essential for the reader so that they can understand the different aspects that the company is
dealing with within the marketplace and enable them to achieve success in the process. This
will enable me to develop my paper effectively and to justify the topic in an appropriate way
possible and enable me to achieve what was intended to obtain by me. Therefore, it can be
said that the paper is effective and quite beneficial for the development of the further research
in the market. Facebook enables the company in building their corporate brand as well as
corporate marketing in the process, so that they can achieve the success in the market.

8INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
References
Arli, V., Dylke, S., Burgess, R., Campus, R., & Soldo, E. (2013). Woolworths Australia and
Walmart US: Best practices in supply chain collaboration. Journal of Economics,
Business, & Accountancy Ventura, 16(1). DOI:
http://dx.doi.org/10.14414/jebav.v16i1.123
Balmer, J. M., Abratt, R., & Kleyn, N. (2016). Corporate brands and corporate marketing:
Emerging trends in the big five eco-system. Journal of Brand Management, 23(1), 3-
7. DOI: https://doi.org/10.1057/bm.2015.51
Cederfeldt, S., & Jassim, A. (2016). Sustainable marketing communication: With a focus on
sustainability and certified labels within the grocery store sector. Retrieved from:
http://www.diva-portal.org/smash/record.jsf?pid=diva2%3A937628&dswid=9339
Dos Santos, M. A., Svensson, G., & Padin, C. (2013). Indicators of sustainable business
practices: Woolworths in South Africa. Supply Chain Management: An International
Journal. DOI: https://doi.org/10.1108/13598541311293212
Feigin, L. M. (2016). The effects of protests and boycotts on a brand and its reputation: a
case study on Woolworths and boycott, divestment and sanctions (BDS) (Doctoral
dissertation, The IIE). Retrieved from: http://hdl.handle.net/11622/89
Gaur, S. S., Saransomrurtai, C., & Herjanto, H. (2015). Top global firms’ use of brand profile
pages on SNS for marketing communication. Journal of Internet Commerce, 14(3),
316-340. DOI: https://doi.org/10.1080/15332861.2015.1045287
Govender, S. (2017). How social media can be used to engage and interact with consumers
in the retail industry: an analysis on Woolworths' online strategies (Doctoral
dissertation, The IIE). Retrieved from: http://hdl.handle.net/11622/270

9INTEGRATED MARKETING COMMUNICATION: WOOLWORTHS
Methner, N., Hamann, R., & Nilsson, W. (2015). The evolution of a sustainability leader: The
development of strategic and boundary spanning organizational innovation
capabilities in Woolworths. In The Business of Social and Environmental
Innovation (pp. 87-104). Springer, Cham. DOI: https://doi.org/10.1007/978-3-319-
04051-6_5
Nhedzi, A., Overton-de Klerk, N., & Bester, T. (2016). Brand linkages: winners, losers and
how to measure these. DOI: https://dx.doi.org/10.18820/24150525/
Parkinson, M. M. (2018). Case Study 4: Woolworths Group plc. In Corporate Governance in
Transition (pp. 203-221). Palgrave Macmillan, Cham. DOI:
https://doi.org/10.1007/978-3-319-77110-6_10