Integrated Marketing Communication: Evaluating Marketing Channels and Creating a Communication Plan

INTEGRATED
MAREKTING
COMMUNICATION

Table of Contents
INTRODUCTION................................................................................................................................4
TASK 1.................................................................................................................................................4
P1 Evaluate different types of marketing channels and how they serve communication objectives
within an organisational context......................................................................................................4
TASK 2.................................................................................................................................................5
Covered in ppt..................................................................................................................................5
TASK 3.................................................................................................................................................5
P4 Create a marketing communications plan that effectively meets communication objective......5
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9
Books and Journals..........................................................................................................................9
REFERENCES.....................................................................................................................................9

INTRODUCTION
Integrated marketing communication is considered as a communication in which the
manager focuses on using different promotional tools and techniques such as advertising, sales
promotion as well as publicity and many more. The organisation adopts these techniques for
attracting large number of customer at marketplace. Herein, the company is taken named as Red
Bull. It is considered as a well-known company who provide energy drinks to its user that helps
them in attracting towards products and services sold by company. In this assignment, there are
various kinds of marketing channels that helps in accomplishing goal as well as objectives in pre-
decided period of time. In addition to this, the marketing communication plan is created by
organisation for achieving vision in given time period. It also helps the organisation in achieving
success in future period of time. Marketing communication plan helps in assessing appropriate
channel of communication and make combination for provided a message in relation to brand to its
user at marketplace (Blakeman, 2018).
TASK 1
P1 Evaluate different types of marketing channels and how they serve communication objectives
within an organisational context
There are various of marketing communication channel which is adopted by organisation
such as advertising, sales promotion, direct marketing channel and publicity as well as many more
that is going to be mentioned below:
Advertisement: Advertisement is paid form of non personal presentation of ideas, goods as
well as services in front of identifies sponsor that helps in marketing of products and services. It
helps in attracting large number of customer. It increases sales and profit margin of company in
front of customer at marketplace. By using newspapers, television as well as social media sites,
company achieve competitive edge over rivalries at marketplace.
Direct channel: Herein, the company focuses on providing products as well as services to
its user in order to satisfy them. There are various concepts adopted for direct channel such as
internet sales as well as personal contact arrangement that helps in targeting large number of
customers at marketplace (Perreault, 2018).
Online promotion: For achieving success and growth, the organisation focuses on bringing
innovative methods for promotion of products and services at marketplace. It helps consumer in
taking decision in relation to purchase of goods as well as services in market. There are different
sites which is used for online promotion such as mobile application and pay per click that helps in
improving awareness of products in front of customer at marketplace. It increases brand image and