This paper discusses the concept of Integrated Marketing Communications (IMC) and its significance in the present day business world. It provides an IMC situational analysis of the Commonwealth Bank of Australia and how it is mitigating the effects of the Banking royal commission. The paper also discusses the major factors and stakeholder concerns related to the issue.

Discover the importance of Integrated Marketing Communications and how Commonwealth Bank of Australia is using it to address the Banking royal commission.

Integrated Marketing Communications - Desklib

Integrated Marketing Communications

This article discusses the potential utilization of IMC plan and recommendation for Commonwealth Bank of Australia. It includes a situational analysis, SWOT analysis, IMC objectives, methodologies/tools, and measuring and evaluating the planning process.

This paper explores the impact of fraud on CBA stakeholders and remedial measures that can be adopted to retrieve its lost fortunes. It discusses the use of Integrated Marketing Communication (IMC) to help the bank regain its goodwill in the market. The paper also highlights the concerns of internal and external stakeholders and how IMC can be used to communicate with them effectively.

Hartpury University and Hartpury College

Integrated Marketing Communication for CBA

This article discusses an integrated marketing communications plan for Commonwealth Bank of Australia (CBA) to recreate the brand and cultivate a positive impression on the minds of its existing and prospective customers. The plan includes a discussion on communication strategy mix, the media mix, the implementation of the creative approaches and provides a basic budget estimate.

Pontifical and Royal University of Santo Tomas, The Catholic University of the Philippines

Professional Development

Marketing

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

This report discusses about the concept of the strategies and also the diverse kinds of strategies which are being used by the organizations for the process of their business. The report analyzes the role that the various strategies play in the business process of the diverse organizations through the analysis of the business strategies used by the organization Amazon for the process of their business.

Business Development

Business and Strategy

This document provides a deep financial analysis of Australia and New Zealand Bank (ANZ), including industry description, company description, financial instruments analysis, financial ratio analysis, competitor analysis, and financial market analysis.

Economics

Australia and New Zealand Bank- Deep Financial Analysis

This article discusses the digital marketing strategy for HSBC Sri Lanka, including the use of content marketing and email marketing to improve customer base and revenue. The article also outlines the digital marketing communication mix that the organization can use for effective implementation of the strategies.

Integrated Marketing Communications

Integrated Marketing Communicationslg...

Integrated Marketing Communication for CBAlg...

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Business and Strategylg...

Australia and New Zealand Bank- Deep Financial Analysislg...

Digital Marketing Strategy for HSBC Sri Lankalg...

Integrated Marketing Communications

Integrated Marketing Communication for CBA

Integrated Marketing Communication: Commonwealth Bank of Australia (CBA)

Business and Strategy

Australia and New Zealand Bank- Deep Financial Analysis

Digital Marketing Strategy for HSBC Sri Lanka