This report discusses and illustrates the integrated marketing communication and while identifying targets markets i.e. consumers. Suppliers, customers etc. directed to IMC programs. It covers communication models and the IMC program objectives as well those creative approaches for positioning strategy.

Building the IMC Agenda

This task focuses on understanding the communication processes, selecting the target market(s), developing communication objectives, and developing creative strategies for an IMC program for a chosen organization.

Report on integrated marketing communication, targeting consumers, suppliers, and customers. Covers communication models, IMC program objectives, and creative positioning strategies.

Integrated Marketing Communications: Objectives, Creative Approaches and Communication Model