This study explores the application of Integrated Marketing Communications (IMC) within the context of Coca-Cola, a leading beverage company. It examines different marketing channels, communication objectives, and the development of a comprehensive marketing communications plan. The analysis delves into the strengths, weaknesses, opportunities, and threats (SWOT) facing Coca-Cola, highlighting the importance of a strategic approach to IMC in achieving brand awareness, customer loyalty, and overall business success.