Integrated Marketing Communications INTRODUCTION 3 LO 1 3 P 1 Types of Marketing Channels In Link To Communication Objectives 3 LO 2 6 P 2 Communication Objectives 6 P 3 Justification for the selection of communication channels-8 LO 3 10 P4 Create a marketing communicationsplanthatmeets consumer communication objectives for a given organizational situation.10 LO 4 15 P5 Critically evaluate a marketing communications plan in relation to the communication strategy, channel choice, creative content. LO 1 1 P 1 Types of Marketing Channels In Link