Integrated Marketing Plan for Hair Care Products - Case Study

This case study presents an integrated marketing communications plan for positioning a hair care product brand as a leading hair product brand in the area. The target audience is young girls between the ages of 14 to 19 who want cheap and effective hair care products. The communication objectives include communicating with the target audiences regarding the inexpensive services, informing clients about various healthy hair care practices using social media, and developing community relations for building a positive reputation. The marketing objectives include 15% increased annual revenue by the end of the six months, increasing the weekly customers by 30% within 3 months, and establishing an online presence for engaging 30% of the salon clients. The marketing mix includes products, place, price, and promotions. The budget includes billboards, direct mail promotions/events, television, social media, website, and print ads. The outcome will be evaluated based on communication and marketing assessment.