Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Competitor Analysis..................................................................................................................3
3.0 Brand Analysis...........................................................................................................................3
4.0 Market Segment.........................................................................................................................4
5.0 Target Market............................................................................................................................4
5.1 Life-style................................................................................................................................4
5.2 Influence of Social Culture....................................................................................................5
6.0 SWOT Analysis.........................................................................................................................5
7.0 Marketing Communication Strategy..........................................................................................6
7.1 Digital Marketing...................................................................................................................6
7.2 Advertising............................................................................................................................6
7.3 Personal Selling.....................................................................................................................6
7.4 Direct Marketing....................................................................................................................7
7.5 Mobile Marketing..................................................................................................................7
7.6 Sales Promotions...................................................................................................................7
8.0 Monitoring of Marketing Strategy.............................................................................................7
9.0 Conclusion.................................................................................................................................7
References........................................................................................................................................8
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Integrated Marketing Communication (IMC) | Strategic Marketing

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