Integrated Model of Tourism for Singapore's Economic Development

TOURISM AND HOSPITALITY
MANAGEMENT

AN INTEGRATED MODEL OF TOURISM
 Currently, the political scenario of
Singapore is aiming towards promoting
tourism by using appropriate
technology. Additionally, the culture
and the surrounding environment in
Singapore are also developed with the
aim of developing tourism.
 Singapore is allowing highly smooth
transportation, authentic cuisines and
destinations in the outskirts as the
attractions for the tourists by promoting
their locals.
 The government of Singapore is using
varied and innovative marketing
strategies for attracting the tourists
across the globe in collaboration with
the tourist boards, travel agents and
planners. The government has also
developed six major objectives for
promoting tourism of Singapore.

INTRODUCTION
 According to the World
Tourism Organization,
tourism is defined as the
limited holiday activity
that people undertakes for
staying outside their
home for few days.
 The tourism sector rose to
US $1.03 trillion since
2009.

CONTD...
 The report also focuses
on developing tourism as
an industry for the
impeccable impact it has
on the economy of the
country.
 Considering the
economic status of
Singapore, making
tourism as the key
economic pillar will be
beneficial for Singapore
in various ways.

STRATEGIC THRUST 1: REDEFINING
TOURISM
 The tourism development
is being considered as a
wider program of
physical and economic
centralized planning that
has transformed the
island to a huge extent.
 Singapore is constantly
investing and upgrading
their strategies and
sometimes even, re-
inventing.

CONTD...
 These digital platforms
include the Singapore
Tourism Analytics
Network (STAN) and the
Tourism Information and
Services Hub (TIH).
 These significant
investments can help in
contributing huge chunk to
the overall economy of
Singapore, as tourism is
the key economic pillar of
their overall development.