Integrated Professional Skills in the Digital Age

This article discusses the importance of integrated professional skills in the digital age, including collaboration tools, cloud storage, cloud computing, privacy and security measures, and the contribution of collaboration tools during the pandemic to businesses. It also explores the importance of cryptocurrency for businesses in the digital age.

INTEGRATED
PROFESSIONAL SKILLS
IN THE DIGITAL AGE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Collaboration tools......................................................................................................................1
Cloud storage and cloud computing in improving digitalization................................................2
Contribution of collaboration tools during the pandemic to the businesses-.............................5
The challenges faced by the privacy and security during pandemic-.........................................6
Measures which could be taken for preventing such challenges by the businesses-..................7
Importance of Cryptocurrency for businesses-...........................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Coordinated occupational group in the digital era states that it is related to a historical
period which has been characterized by the prevailing significant controller from traditional
sector that has been formulated by the type of economy that is completely based upon the
information technology. This activity is highly important in order to make the progress as one of
the most crucial task for any institution which illustrates that the person is having high level of
technical abilities and skills which help them to construct advanced information and knowledge
according to the modern period (Holmqvist, Wirtz and Fritze, 2020). ICT is basically
information and communication technology highlights as an element which enables the
contemporary computing. In businesses, this technique helps the company to make them more
effective as well as productive so that they are able to respond towards their users in highly
efficient manner.
This is the only thing which provides high level assistance especially during pandemic
conditions through providing distributed services while maintaining physical distance. The
primary aspect of current study is to develop an understanding about dissimilar digital tools,
collaboration tools, cloud computing, cloud storage along with analysis over privacy and
security measures during Covid situation. Moreover, this will further discuss the importance of
crypto currency for businesses as well.
MAIN BODY
Collaboration tools
As per the views of Kretschmer and Khashabi, (2020), collaboration tools refers to things
that enables the firm to create a path that work according to distributed portions and will provide
adequate support to collaborative actions. These are the type of software which has been
designed having an intention to maximize and teamwork by providing better coordinated
services with the help of centralized platform within which all the team members are
appropriately shared their ideas, viewpoints and documentation to identify better solution in
order to address the business issues. Few collaboration tools are Google drive, Zoom, etc. Zoom
is a video conferencing tool which enables the re-presenter to share their screen and even
sometimes the entire application for effective working. This tool provide great level of
assistance especially during Covid-19. It is basically cloud based technology which has been
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utilized for meeting recordings, webinars, etc. along with utilized for online business transposed.
In addition to this, it has been identified that Zoom offers various kind of advantages through
providing great level of experiences through dissimilar modes which makes the company more
productive in nature. Furthermore, Lay and Osman, (2018) elaborates that there are few
drawbacks which includes poor security within this tool create certain conditions due to cyber
crime cases within which the customer services can be delayed which drastically affects the
system of the companies.
On the other hand, Banalieva and Dhanaraj, (2019) states that Skype is considered as a
free web communicating tool which enables the people to do video chats, create calls along with
support prompt messaging. This specific tool is greatly significant for those who wants to
connect with people through creating groups as well as sometimes do one on one interactions in
free of cost manner. Due to their advanced features, it has been utilized in order to fulfil varied
requirements of the businesses. This tool shares high level of benefits such as it has easy
program which can be appropriately utilized and saves extreme amount of time as well as money
within any organization. However, this tool consists of limited access to the emergency services.
Ugur and Koç, (2019) highlighted that Google drive also acts as a service that has been
highly utilized at work space which also contribute towards sharing a safe and secure place to
store the data and access it parallelly at any location. It is synchronized service generated by the
Google which adopts cloud based storage as well as supported by any device through which the
data can be modified or even share from any place. In varied companies, this has been used for
arranging and communion operational related documents along with facilitate collaboration.
Cloud storage and cloud computing in improving digitalization
According to Zhang and et.al., (2020), cloud storage refers to computing model at which
all the information has been stored in secure manner over remote system under which it is
managed along with backed up by the provider of cloud computing. This thing is highly cost
appropriate, provides free storage and generates scalable alternatives in order to keep their files
over storage connectivity. This provides high level of elasticity under which all the data has been
stored as well as enhanced as per the requirements of the companies. Moreover, the data that has
been stored over this platform is specifically accountability of third person who are the major
provider of cloud services.
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As per Hoe, (2019), cloud storage illustrated as a system which is responsible to store
data over internet with the assistance of using cloud computing providers who are capable
enough to generate back up things for the company. This has been delivered on the basis of
demand and backed up by the cloud computing providers who are extremely capable to operate
data storage along with various other kind of services. This has been delivered on the basis of
demand with the help of using just in time capability along with costs. This also provide
assistance in elimination of managing data storage structure. It is great;y significant for the firms
along with cost saver as physical storage requires great level of assistance as well as expenses.
This facility provides great level of accommodation to the data to access from anywhere along
with facility to recover them after long duration of time as well. This also generates auto sync
actions along with created updated version of records into highly compatible ways. Moreover,
this also take care of security along with privacy perspective.
On the other hand, there are some disadvantages as well which includes this specific tool
requires internet all the time in order to access the same after which all the activities takes place
which involves storage and accessing the data. Moreover, the accessibility is extremely low
specifically if the version is free of cost and also hampers the security perspectives. In context of
suitability, this is highly appropriate choice for application development as well as testing. This
generates the kind of services requires no capital costs as well as help each and every kind of
company to move further. The applications over the cloud storage includes big data evaluation,
online data storage, etc.
As per the view points of Moşteanu, Faccia and Cavaliere, (2020) cloud computing
illustrated as on demand delivery of information technology resources on the platform that
requires internet having the amount of payment that is being required by the firms to offer
effectual services. Instead of having physical data centres or serve services through other service
providers through which includes computing power, storage on the basis of requirements,
databases, etc. from any cloud provider. This thing has been used by any type of companies
whether it is big or small, all can take advantages of it through email, software developments,
data testing and many other similar kind of services. Varied kind of companies utilize it in order
to get personal benefits into their operational as well as gain advantages from such kind of
services. In addition to this, there are certain advantages as well which includes:
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 Cost conserving: With the assistance of Cloud, the companies are capable enough to
commerce fixed disbursement for variable expenses and only pay for information
technology. With the help of this, it has been identified that variable expenses are quite
lower than the firms who are using this tool and pay extreme amount to obtain similar
kind of facilities.
 Gracefulness: This is highly able to provide easy access to broad range of technologies
so that the organizations are highly able to innovate things in quick and better manner.
With the help of this, one can easily revolve their resources which includes database,
storage, machine learning and various other similar type of things that help the firm to do
the same in most successful ways.
On the other hand, there are few disadvantages as well which involves that the personal
data might have breach or theft from other agencies, denial of service attacks, technology
exposure, etc. In context of its suitability, it has been evaluated that applications are highly
appropriate to run in cloud atmosphere. This also highlight the compatibility of this certain
application as with various different cloud related environments, the applications is able to
provide various open standards along with the best level of practices in each kind of industry
(Yang, Chen and Hung, 2020). Hence, basically there are three major type of cloud computing
which includes platform as a service, infrastructure as a service and Software as a service.
In order to elaborate the privacy and security measure privacy is related to having
complete control over personal information along with the ways in which it has been discussed
with others as well. It is generally confidential in terms of getting information of other
companies. It is highly significant as it is all about the knowledge of the things relevant to firms
which highly provide power to choose their own thoughts as well as feelings with whom the
management wants to share their information or even make it private. This is the appropriate
way to protect the information of the companies and not share in front of public. Moreover, the
security also plays their own personal role as reliable workplace security is highly important as
this has the power to minimize insurance, liabilities and compensation along with important
expenses that firms are required to pay to their stakeholders.
During the pandemic, the companies have to face serious implications which includes:
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 Inside threats: this involves small team who plays their role in order to secure the data
of the company from any kind of breach. This includes third party contractors having
potential access of data (Bejinaru, 2019).
 Security threats: Irrespective of adopting various alternative solutions, the companies
have to face somehow security issues which highly connected with the theft of the
personal data of the company.
Contribution of collaboration tools during the pandemic to the businesses-
Collaboration tools can be defined as the applications, software programs as well as the
platforms which helps the businesses and their employees in streamlining their creative process
as well as helps them in working together in the better way. This helps the team to work
effectively and efficiently towards the common goal. There are many benefits of using the
collaboration tools by the companies such as it helps in tracking the progress , team visibility
and accountability, enables the full and overall team for the participation and many more. The
Life-size Video Conferencing collaboration tool is the videoconferencing software which
helps the communicate and collaborate with the teammates of the group (Chen and et.al., 2022).
This tool offers much flexibility with the quality and scalability. The another is Skype
collaboration tool is the immediate messaging as well as the calling app and is considered as
the most popular collaboration tool. This application helps the team mates or the group members
to communicate with each other either through messages or through the calls.
After the emergence of the global pandemic, the countries were forced to put lock-down
which restricted the people to go for the office and work. During this time, the
Videoconferencing collaboration tools helped the businesses. The people were working from
home or remotely so this collaboration tool enabled the employees to connect with their team
members and continue the work. Through this tool, the businesses were able to organise the
meetings online and instruct the employees for performing the work. The companies which has
utilised the videoconferencing application helped them in continuing the businesses during the
pandemic time as well (Attaran and Woods, 2019).
The another collaboration tool is Skype which made much easier and effective
communication between the employees and with the superiors of the company as well. This
collaboration tool helped the businesses in instant messaging and calling facilities so anything
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which was to be shared with the employees of the businesses was done effectively. This enabled
the businesses to continue during the pandemic period also as employees was effectively
working remotely without facing any difficulty as they were easily contacting to the employees
and superiors whenever required (Park, Seo and Park, 2018). The employees when works from
the home it is very important and necessary for them to have the effective communication with
their team members as well as there superiors of the company and using these collaboration
tools, this was effectively done and helped the businesses by continuing the work from the home
itself.
The challenges faced by the privacy and security during pandemic-
During the pandemic, the main focus of everyone was on the health and the economic
situation in the country was heavily been imposed by the COVID-19 pandemic. This time was
much crucial for the businesses because the employees were forced to stay indoors and so they
were not allowed to work at offices.
Corporate Account Takeover: CATO is the considered as the type of the enterprise identity
theft in which the unauthorized users steals the passwords of the employees as well as their login
credentials for acquiring the assess to hack the sensitive and important information within the
business. It is one of the most damaged cyber challenges which a faced by the customers during
the pandemic (Onwubiko, 2020). There are many attacks which leads to the CATO is such as
Phishing Attack, Brute Force Attack, Credential stuffing and many more.
Distributed Denial-of-service: This is the attack which is attempted for disrupting the traffic of
the server, network and the services which is been targeted. This is disrupted by overwhelming
them by the flood the internet traffic. During this attack, the users are unable to connect the
server, online and the sites. This attack happens when the multiple number of machines works
together for attacking the one target (Pokrinchak and Chowdhury, 2021). This attack has the
pose to the healthcare as well.
The above are the two challenges which were faced by the businesses during the pandemic
period for the privacy and security of their data.
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Measures which could be taken for preventing such challenges by the businesses-
It is very important for the businesses to take the corrective measures to prevent the
attacks which are performed for stealing the data of the company. The measures are which will
help them in prevention are as follows-
Limitations for login attempts: The company must ensure to limit the number of the login
attempts as when more number of times the login will be attempted automatically the account
takeover can be stopped (Lawal and Nuray, 2018).
Device Tracking: The companies must began to use the technology which will help them in
tacking the devices which are logging. This will help them in monitoring the areas where the
transactions are been taking place so that the fraud can be reduced.
Sandboxing: This term refers to as the separation of the different applications of the business
so that when one is closed or compromised the another remains safe for using it. It will help the
especially the companies to minimise the security risks so that they are completely separated.
Tracking the network traffic: When the company will consistently acquire the knowledge of
the internet traffic will help them in getting the indication when anything abnormal will happen.
These preventions will help the businesses to minimise the risk of the stealing the data of the
company.
Importance of cryptocurrency for businesses-
Cryptocurrency can be described as the digital or the virtual currency which is highly
secured by the cryptography and this makes impossible for the double spend. The main aim of
the cryptocurrency is to secure the transactions which are been placed internationally as well as
domestically. This method is considered as the most easiest way to earn money as many of the
investors buy the coins such as the Bitcoin, Litecoin, Ethereum and many more.
It is very important for the businesses as well because the crypto serves as the effective method
for balancing the asset to the cash. The cryptocurrency helps the businesses to grow as it enables
the transactions digitally as having this currency the businesses have the ability for completing
the transactions without any difficulty (Limba and et.al., 2020). The ways through which these
currencies helps in easy transactions are such as using the internet of the money as well as helps
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in improving the speed of the payment. The businesses are able to maintain the records of the
transactions effectively without the risk of the data that is of stealing the data.
The company when adopts the cryptocurrency such as the bitcoin provides easy
transactions as well as it has its own application which the businesses can utilise. The benefits of
using this application by the businesses are such as-
 The businesses are able to store the funds easily and safely which they receives though
selling of the products to the customers.
 As the bitcoin transactions are the internet based, so it is very important for the
businesses to keep the backup so that the data is not lost. This application provides the
easy backup of the transactions.
 Helps in reducing the payment errors as well as makes very easier for the businesses to
manage the funds without doing mistakes in the calculations.
When the businesses use the Cryptocurrency, it has number of the benefits to them so it is very
important for the businesses to use the coins such as the bitcoins as this allows them ton develop
their businesses.
CONCLUSION
From the above report, it has been concluded that featuring of ICT ability into any
system plays a major role but requires certain level of technical knowledge to achieve success
into the operations of the company. The report has appropriately discussed the advantages of
collaborative tools for the company as it enables the firm to reduce physical distance. This
furthermore highlighted the discussion over the two collaborative tools namely Skype and Zoom
along with illustration over privacy and security especially at the time of Covid-19. In addition
to this, it also includes communicating privacy, security as well as importance of cryptocurrency
for the businesses.
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REFERENCES
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of International Business Studies, 50(8), pp.1372-1387.
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Hoe, S.L., 2019. Digitalization in practice: the fifth discipline advantage. The learning
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