Integrated Professional Skills in Digital Age - Collaboration Tools, Cloud Storage, Cloud Computation, Privacy and Security Challenges, Cryptocurrency Bubble

This report discusses the importance of integrated professional skills in the digital age, with a focus on collaboration tools, cloud storage, cloud computation, privacy and security challenges, and cryptocurrency bubble. The report includes a case study of Sage Group, a software company, and provides insights into the benefits, drawbacks, suitability, and applications of these tools. It also discusses the measures that businesses can take to protect their digital assets.

Integrated Professional
Skills in Digital Age
Table of Contents

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Collaboration tools......................................................................................................................3
Cloud Storage..............................................................................................................................4
Cloud Computation.....................................................................................................................6
Privacy and security challenges..................................................................................................7
Is cryptocurrency bubble busting?..............................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11
Books and Journals...................................................................................................................11

INTRODUCTION
ICT or Information and communication technology is a combination of all
communication technologies (Christians, 2019). Information and communication technology
plays a vital role in current scenario, as digitalisation is taking a rapid growth. With this, the
growth of business is increasing with the help of integrated professional skills in the digital age.
Skills of digital age refers to the capability of an individual to learning new skills and knowledge
as per the current scenario. It helps in cutting down of unnecessary cost, increasing productivity
& efficiency, being creative, enlarging customer experience and enhancing decision making
ability (Hilty, Turvey and Hwang, 2018). During the situation arise due to Covid – 19 pandemics
the businesses are able to continue their operations smoothly with the help of Information and
communication technology. The selected organisation for this particular report on Sage Group.
It's a Software company, founded in 1981 by David Goldman, Paul Muller and Graham Wylie.
It's headquarter is in England, United Kingdom serving across the world and having its offices in
24 countries. This report includes, the crucial tools of collaboration. The benefits, drawbacks,
suitability and applications of Cloud storage and computing. With this, certain privacy and
security challenges which an organisation has to face is discussed along with the measures that
could be taken by businesses. Lastly, the report is containing justification on bubble burst of
cryptocurrency.
MAIN BODY
Collaboration tools
Collaboration tools is the platform which helps people to collaborate with each other
(Hobbs, 2020). With the help of collaboration tool, it’s possible to enhance productivity of the
team, as they are able to connect with each other at any time and any place without having
physical presence. The main objective of collaboration tool is to support the functioning of the
team and help them in fulfilling the goals and objectives of the businesses. With the help of
Collaboration tools the organisations are able to perform its functions smoothly during Covid –
19 pandemic, as it become easy to have effective communication among the team member with
the help of collaboration tools. The organisations are able to save their time and resources with
the effective use of collaboration tool. With this, it also helps in having an effective
communication among the team member and employees of the organisation. During the

pandemic it was not possible to have physical meetings, through which morale of employees is
decreasing as they are not able to perform well (Huda, 2018). So the collaboration tools make
remote working more effective and boost the morale of employees. The most effective
collaboration tool used by Saga Groups are Monday.com and Zoom video communication.
Zoom video communication is very popular video conferencing tool, founded in 2011
by Eric Yuan. It's headquarter is in California, U.S., serving across the world. It is used for video
conferencing, sharing screen and having audio calls. With this it's possible to chat directly with
an individual or with entire group (Mariani and Wamba, 2020). Attractive discount offers are
provided to the customers so that they can use its premium subscription. It's also possible to
schedule a meeting in Zoom, as per decided timings. The benefits of using Zoom video
conferencing is that it's easy to use it, with this it's most cost effective tool of collaboration. If
anyone wants to use it's for conduction meeting having few members then it is absolutely free of
cost. With this, it's safe and secure to use Zoom video conferencing. The host of the meeting has
full control towards the operations of meeting. With the help of meeting ID and password or
directly by sharing link its possible to invite and join the meeting for participants. Whenever, the
team of Sage Group faces any difficulty they connect with each other with the help of Zoom
video conferencing. This do not affect the working of the team and they are able to solve their
problems and queries among each other by discussing it with team.
Monday.com is the best software for task management, as it permits users to make their
own individual software and applications. It was founded in 2012, by Roy Mann, Eran Zinman
and Eran Kampf, having headquarter in Tel Aviv, Israel (Palaiologou and Gray, 2019). The
features which monday.com have is that in order to manage the ongoing tasks and projects,
customized boards are available. With this to keep any individual member of team in a loop, just
mention @ in front of their name. With the help of this collaboration tool it’s possible to track
the workload that the team is facing. The board of this tool can displays multiple view which
includes form view, Gantt charts, map view, Kanban view and files view. In order to make this
collaboration tool convenient to use mobile app is also being designed. It's not possible to
provide comments to the team member, along with this it's quite expensive. The Saga Group use
this tool in order to keep track of all the activities which are being operating within the
businesses.

Cloud Storage
Cloud storage refers to a server which is used to store data on internet. With this the user
can provide access of any document, with sharing access of their personal local storage (Potolia
and Derivry-Plard, 2022). The business and individuals can securely share its data on cloud
storage and can provided access to anyone at any time. With the rapid growth in the
digitalisation, the use of cloud storage is also growing rapidly. Saga Groups keep its data on
cloud storage as they feel it's quite beneficial.
Advantages
The benefits or advantages of using Cloud storage are as follows -
 Cost effective – When an organisation makes purchases of physical storage it's seem to
be quite expensive for them. With the help of cloud storage, the Saga Group can store a
lot of data at less prices.
 Access – To provide access of storage in cloud storage is quite simple, as the required
data will only be shared. The accessibility of personal local storage is not being shared.
 Security – Storing data through cloud storage is quite safe, as when an organisation
stores the data on physical storage then the chances of losing storage devices or having
chances of encrypting data is high. With this when the data is stored on internet it is quite
safe and secure. Data syncing – When the data is store on cloud storage, the data is automatically syncs.
This means when the user makes any changes in the file or document, the data
automatically gets updated among each shared members.
Disadvantages
As having a positive side of cloud storage, simultaneity it has negative sides too. The
disadvantage of cloud storage is stated below -
 Internet availability – In order to store the data on cloud storage, internet connective is
must. It is not possible to share data on internet by unavailability of internet connection. Hard drives – The data on cloud storage is being stored on online basis but in order to
make that data store online physical hard drives are also required.
Applications
The applications of cloud storage are as follows -

 Data backup – The businesses makes a copy of the data that is being stored by them on
cloud storage. With process is performed so that if the organisations lost its original data
then it can be recovered.
 Data sharing – Data sharing refers to sharing of data with multiple users. The data is
being shared on a server and with the help of locking mechanism software, it’s possible
to prevent changes made by different individuals at the same time.
Cloud Computation
Cloud computation is bit similar as cloud storage, it necessary to store data on cloud
storage to make them store in cloud computation (Rasool, Shah and Islam, 2020). For storing
data of a specified projects cloud computation is being used. As compare to cloud store, cloud
computation requires high power for processing data. Cloud computation is just business centric,
the organisations only target this type of storage. In order to make the data of business store on
internet the businesses use cloud computation.
Advantages
The benefits or advantages of using Cloud computation are as follows -
 Unlimited data storing capacity - All type of data can be stored in cloud computation,
along with unlimited shorting capacity.
 Scalability – As per the requirements of the businesses it’s possible to scale up and down
the information technology attribute.
 Wide options – As per the suitability of the businesses, a huge variety of services of
cloud computation is available. Better collaboration and coordination – With the help of cloud computation it is
possible to easily share data with each other which results in improving productively of
the team and enhancing better coordination among team members.
Disadvantages
The disadvantages of cloud computing are as follows -
 Chances of hacking – The data of businesses are stored through cloud computation has
high chances of having cyber attacks. So sometimes organisations feel not to kept their
data online in order to decrease the chances of hacking.
 Vendor lock in – Each and every vendor uses different platforms so this creates
difficulty for the business to make their data transfers to other vendors.

 Limited control – The user of cloud computation has very less control over its functions
because it is being fully owned, controlled and managed by the service providers.
Applications
The major applications of cloud computation are as follows -
 Analysis of big data – With the help of Cloud computation it's possible for businesses to
store a large number of data and perform a proper analysis of that data. This helps the
businesses in getting full information about it's operations and this is how they will be
able to increase its insights.
 Testing and development – The use of cloud computation has made the testing and
development procedure easy to use, earlier it was very time consuming as well as
expensive.
 E- commerce Application – The huge amount of details of customers can be stored with
the help of cloud computation. By having the customers data the businesses get the
opportunity to showcase the things which they want. In order to make promotion of the
products and services made by the businesses they take help of data stored by them
through cloud computation.
 Antivirus application – Along with the cloud computation the business are also
provided with cloud antivirus software, which is already being stored in it. This software
identifies the viruses in the system of businesses and also fixes them from their.
Privacy and security challenges
To protect the data uploaded on online storages is not so easy, the chances of hacking that
data is very high (Reisdorf and Rikard, 2018). In order to make freely use of this technology it's
crucial to understand the challenges that are being faced by the businesses. The major challenges
faced by the organisations are as follows -
 Maintenance cost on data protection – The organisations are making a huge
expenditure towards maintaining the data. As the chances of hacking is high, also the
privacy of customers will be leaked in case of hacking. By leaking in the customers data,
the company will lose the trust of customers. So, the Sage Group makes a lot of
expenditure in protecting the data.
 Rapid increase in data – The volume of data is increasing rapidly, which indicates that
it seems to be difficult for the organisations to maintain it. Along with it the security

measures for protecting it is not efficient, this implies that huge risk is involved. With this
the rate of skilled IT professionals are very low and this businesses are not able to get
proper team who can maintain and keep track of the available data.
 Wide options – There are number of software or platforms are available where the
businesses can store it's data, but this is a major challenge for them to decide which is
most appropriate and secure platforms. As many platforms has chances of data leak and
hacking of data. Manual error – The data is being monitored and tracked by the humans or employees,
so in case they made any mistake then the piracy of data is affected a lot. The
unawareness of employees can leads to a huge loss that has to be faced by the
organisation.
Measures to protect digital assets of businesses
The apps, software or platforms of the businesses which are run with the help of internet
are considered as the digital assets of the businesses (Sousa and Wilks, 2018). The businesses
can claim expenditure on the digital assets and are liable to take deduction in the tax. In order to
protect the digital assets of the businesses they have to follow the following steps which are
stated below -
 In order to protect digital assets of the businesses the first step followed by the businesses
is to make a proper list of all the assets that are being hold by them. By this the
businesses will get the proper idea of total business assets they have, which helps them in
calming expenses and take deduction in tax.
 The next step the businesses has to follow to protect digital assets of businesses is to take
ownership rights over the assets they have. With this, the businesses have to calculate the
overall value of the assets and it should be kept in mind that the value of assets will rise
with change in time.
 The businesses should share the access rights of the companies data with few employees,
as the risk of hacking is high.
 The next step is to perform a agreement with the other party as they are the one which
who the company is going to share it's data base (Teubner and Stockhinger, 2020). So in
order to protect data it's better to make agreement.

 The next step for protecting data is to identify the loopholes available in the business
operations and they resolve them timely.
 The other way to make the data protect is to take cyber insurance policy of the data. If
any cyber attack takes place then the organisations can make it's loss recover.
 The organisation should always have to keep a backup plan with them in order to keep
the data protected.
 The companies should always makes a protocol of businesses in document form so that if
the data is lost then the businesses are able to get the idea on what idea they were
working on.
Is cryptocurrency bubble busting?
Cryptocurrency is a digital currency which is managed through block chains, with this it
depends on the demand and supply of the currency (Urbach and Röglinger, 2019). If the demand
of currency is high then the value of cryptocurrency rises, where as if the demand of
cryptocurrency is low then the prices of currency will also falls. It's totally unpredicted to
calculate the value of currency as they are fully depended on the demand and supply. Their are
certain types of cryptocurrency in the market which are different from each other. The value of
each currency varies from each other. The owners of cryptocurrency vanished a lot of currency
every year to make it's value high. With this the it possible to purchase a small part of currency.
It is commonly seems that the purchases spends a lot of money in purchasing the cryptocurrency
because of its high price but after some time the prices of cryptocurrency keeps on declining.
This creates a huge loss for the investors. Now a days businesses are also involved in trading of
cryptocurrency which indicates that its it would definitely affect the prices of the currency. The
businesses are involved in rapid increases in the hike of prices of cryptocurrency and decline in
the prices, but the small and individual investors has to face a huge amount of loss. As in stock
market it is said that it's better to make long term investment but in case of cryptocurrency this is
not true it's totally unpredicted. Some of the countries even uses cryptocurrency for purchasing
any goods or services. Even the governments has started charging tax on the sell and purchase of
the cryptocurrency. This is also affecting the prices of cryptocurrency. If some necessary actions
could be taken by government then it's possible that the prices of cryptocurrency will be
increased.

CONCLUSION
From the above file it can be concluded that, Information and communication technology
is a combination of all communication technologies. With the increase in the trend to
digitalisation information and communication technology is also promoted. The collaboration
tool used by the Saga group is zoom video communication and Monday.com. This tools helps in
increasing efficiency of the organisations as they are able to increase it's productivity. The
company seems that with the use of cloud computation and cloud storage it's possible to store a
wide range of data on internet. As these platforms have unlimited storage but the chances of
hacking is also high. The hackers can do cyber attract on these platforms with results in having a
huge loss to companies. With this the customers data will also be leaked which will results in
reducing customers base. The companies has to face a lot of privacy and security challenges, it's
not easy to protect the data. The cost of maintaining the data is also very high, with this the
companies are not able to protect it's data as they shares access rights to lot of peoples. So it's
suggested for the businesses to make a proper agreement so that the organisations are able to
protect the data. Lastly, the cryptocurrency is being discusses, the prices of it is depends on the
demand and supply.

REFERENCES:
Books and Journals
Christians, C.G., 2019. Media ethics and global justice in the digital age. Cambridge University
Press.
Hilty, D.M., Turvey, C. and Hwang, T., 2018. Lifelong learning for clinical practice: how to
leverage technology for telebehavioral health care and digital continuing medical
education. Current psychiatry reports, 20(3), pp.1-11.
Hobbs, R., 2020. Mind over media: Propaganda education for a digital age. WW Norton &
Company.
Huda, M., 2018. Empowering application strategy in the technology adoption: insights from
professional and ethical engagement. Journal of Science and Technology Policy
Management.
Mariani, M.M. and Wamba, S.F., 2020. Exploring how consumer goods companies innovate in
the digital age: The role of big data analytics companies. Journal of Business
Research, 121, pp.338-352.
Palaiologou, I. and Gray, C., 2019. Early Learning in the digital age. Early Learning in the
Digital Age, pp.1-248.
Potolia, A. and Derivry-Plard, M. eds., 2022. Virtual Exchange for Intercultural Language
Learning and Teaching: Fostering Communication for the Digital Age. Taylor &
Francis.
Rasool, A., Shah, F.A. and Islam, J.U., 2020. Customer engagement in the digital age: A review
and research agenda. Current Opinion in Psychology, 36, pp.96-100.
Reisdorf, B.C. and Rikard, R.V., 2018. Digital rehabilitation: A model of reentry into the digital
age. American Behavioral Scientist, 62(9), pp.1273-1290.
Sousa, M.J. and Wilks, D., 2018. Sustainable skills for the world of work in the digital
age. Systems Research and Behavioral Science, 35(4), pp.399-405.
Teubner, R.A. and Stockhinger, J., 2020. Literature review: Understanding information systems
strategy in the digital age. The Journal of Strategic Information Systems, 29(4),
p.101642.
Urbach, N. and Röglinger, M., 2019. Introduction to digitalization cases: how organizations
rethink their business for the digital age. In Digitalization cases (pp. 1-12). Springer,
Cham.