Integrated Professional Skills in Digital Age

This report explores the positive and negative aspects of individuals and businesses being online and offline. It discusses the challenges and measures of security and privacy in the digital age. It also explains the difference between a blog and a website and provides tools to create a blog. Additionally, it explores the potential of a blog as a communication tool.

Integrated professional
skills in digital age
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Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
a) Compare and contrast between the positive and negative aspects of an individual and businesses
being online and offline...........................................................................................................................3
b) Discuss the challenges and measures of security and privacy that individuals and businesses take
when they go online.................................................................................................................................6
c) How is blog different from a website and discuss different tools that could be used to create a blog.
Can blog be a communication tool?.........................................................................................................8
CONCLUSION...........................................................................................................................................9
REFRENCES............................................................................................................................................11
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INTRODUCTION
The digital age is also known as information age which is considered as time period
which is starting from the 1970 along with the introduction of the personal computer which have
subsequent technology. This will provide ability to transfer data or information quickly as well
as freely (Allen, Cain and Meyer, 2020). Now a day every person is adopting advance
technology because through that they able to gain various benefits as well as it is also helpful for
the business unit because through it they able to cover market in effective manner. Moreover by
adopting digitalization business unit as well as individual conduct communication at the
international level easily. The main aim of respective report is to understand about online and
offline medium. Topics covered in respective report are positive and negative aspects of online
and offline for a business as well as individual. In addition to this, it will also include challenges
related to being online as well as it also include difference between website and blog and tools
used while developing it.
MAIN BODY
a) Compare and contrast between the positive and negative aspects of an individual and
businesses being online and offline.
In today’s time every individual prefer online medium for everything because it help in
saving time and easy but there are some factors which makes offline is more effective. So it can
be say that everything has positive as well as negative aspects similarly there is positive and
negative side of becoming online and offline (Arnold and Boggs, 2019). These are also different
for an individual and businesses because their usages are also different. Below some of the
advantage and disadvantage of becoming online and offline are given in respect of both
individual and businesses.
Positive aspects of becoming online for an individual
 An individual able to conduct studies and enhance skills by attending online classes from
anywhere and at any time.
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 An individual can conduct shopping through online sites like Amazon, eBay, Flipkart and
so on. They can also conduct banking activities and pay their bills of electricity, water,
food etc.
 An individual can conduct communicate from one location to another through being
online and using different tools like facebook, google duo, instagram and so on.
 One of the main positive aspect of being online for an individual is they can entertain
themselves through different source like YouTube, Netflix, Amazon Prime and so on
(Bilyalova, Salimova and Zelenina, 2019).
Negative aspect of becoming online for an individual
 One of the main negative aspect of being online is it make an individual addicted, waste
time as well as cause distraction.
 Though online medium a person or hacker can hack individual personal as well as private
information and then threaten to them for money or any other interest.
 Through online medium one can easily cheat another in respect of relation, online
products or any other aspect.
 In the life of individual being more online leads to depression, self isolated and
loneliness.
 Being too much online also impact on the individual education which leads to low grade
as well as there is huge change that student may move to wrong track.
Positive aspect of becoming offline for an individual
 If an individual become more offline then they can properly focus on their studies which
help them in getting more grade which lead to development of successful future.
 An individual get better sleep from those who are always preferred online.
 Offline medium help in developing more effective communication as well as relationship
because through it they can conduct interaction through face to face (Bjola, Cassidy and
Manor, 2019).
 Being offline help in connecting with self as well as through it a person can explore their
talent and skills.
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 An individual who prefer offline medium will purchase more effective products as they
analyze products first properly.
Negative aspect of becoming offline for an individual
 If a person always being offline they not able to communicate those friends, relatives or
other person who are out of town or at other location.
 Purchasing cloths through offline medium is expensive as well as time consuming
because for more options a person need to visit more stores (Clarke, 2019).
 A student can conduct more effective studies by being offline but through online they can
get more studies material and online books options.
 If an individual become offline then they have limited options of entertainment source.
Positive aspects of becoming online for a business
 For a business by becoming online they able to enhance their customer care services
because through online source they can interact with customers any time and every time.
 Online source help a business in attracting or covering more and more audiences towards
the products and services.
 Through becoming online a business able to become global access for 24 hours a day and
7 days a week.
 By being online a business unit able to save paper and its cost because all work are
conducted through online medium.
Negative aspect of becoming online for a business
 Through online medium customers or haters can post negative reviews on the company
website which directly impact on their reputation, sales and profit at the potential
marketplace.
 In business usage of too much online source is reduce physical or face to face interaction
within the office because if they need anything they directly do email or pin to another
person through online source (Cull, 2019).
 Highly dependent on the online medium also lead to stolen of data for conducting
wrongful activities or asking for money.
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 For being online business unit need to always be active on the social media for which
they need to hire experts or professionals which increase their expenses.
Positive aspect of becoming offline for a business
 If a business being offline then customer will visit store which help company in
developing effective relationship with customers which encourage them to visit specific
store again and again instead of other (Huda, 2019).
 Through offline business there is high chance that specific store which offer quality
products will get high goodwill which directly leads to increase in sales as well as
profitability ratio.
 Being offline also help business in understand customer’s demand properly accordingly
which they can show them products or develop it so that customer engagement will done
properly.
Negative aspect of becoming offline for a business
 For conducting offline business a store is necessary and for that individual need to
purchase land or store or get it on rent which is additional expense of a person.
 Offline business also need to have staffs who are skilled, experienced and knowledgeable
and to them company need to pay salary. In offline business there are more employees
are required as compare to online.
 There are major chances that if a business becomes fully offline then they rely on offline
market which impact on the numbers of customers, sales and profit ratio as compare to
others.
b) Discuss the challenges and measures of security and privacy that individuals and businesses
take when they go online.
Security issues and privacy issues are completely two distinct aspects. A security issue
happens when a programmer increases unapproved access to a site's ensured coding or composed
language. Privacy issues are those issue which include the baseless access of private data, don't
really need to include security penetrates (Lin, Chiu and Liu, 2019). Individual as well as
business both go through security as well as privacy issues and it is essential for them to take
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proper measures to prevent it so that they can conduct their activities or business operations and
functions properly.
Privacy and security issues faced by individual and its measures
 The main security and privacy issues which is faced by an individual is phishing
according to which hacker use internet in order to steal personal information like user
name, password, bank account number, security PIN, credit card numbers and many
more. Through this people faced that their money gets transferred or any other person
conduct shopping with their card (Mourlam and et. al., 2019). Through stealing user
name and password hacker post inappropriate information on their page which impact on
their social image. In order to overcome or avoid this issues it is essential for an
individual to always log out after using any site as well as it is also essential that they
must see and ensure authenticity of the site or website.
 By using online source some time hacker or any person send application which is
generally used to damage online as well as offline computer users through spyware,
Trojans, virus and it is known as malware. Through this person computer get hanged and
their all personal, private or official information get corrupted. In order to avoid this
issues the measure which an individual can adopt is that they must install virus
protecting software in their computer so that they can track those mail or message which
have virus in it. In addition to this, it is also essential for a person to avoid opening of
spam mail or message as that they contain virus in it.
 One main privacy and security which is faced by an individual when they use online
service is that their personal as well as private information are saved by the site and
further it will be sold to other companies (Perrin and Elliott, 2019). This illegal practice
is generally conducted when a person will conduct online shopping with unsecured site
or website. In addition to this when a person conducts payment many site save bank
account numbers and password and then uninformed transactions are conducted. In
respect of avoiding this issue the measure which individual can take is that they always
see that they are using secure site or website. Moreover, they also ensure while conduct
payment they not save bank account number on the site, they must remove it after use.
Privacy and security issues faced by business and its measures
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 The main security and privacy issues which is faced by a company while using online
platform is that in many site which they are using save the cookie as well as information
which can be further used for the inappropriate activities. This can be conducted by
hacker or by competitive company in order to get money, threaten company, decrease
goodwill and market value at the potential marketplace. In order to avoid this issue,
company need to install advance software for securing information as well as they also
provide training to employees. Through this staff gets to know how to identify which site
is appropriate and which is not.
 In today’s time mostly companies use cloud computing in order to save their data through
online media which can be access by almost every person as they are linked with the
information and related work (Soliman, Taha and El Sayad, 2019). But it there is high
chance that anyone can share password of could computing software to another person
who can misuse it. This will directly impact on the security as well as privacy of the
company information or data. In order to avoid this issue, an organization must use
advance cloud computing software as well as they must provide authority to the few top
as well as trusted person of firm. In addition to this they can also increase one security
level according to which company authorized person get message or mail when someone
excess it. This will help in avoiding as well as minimizing issues related to security and
privacy.
c) How is blog different from a website and discuss different tools that could be used to create a
blog. Can blog be a communication tool?
Communication tool is considered as an application that go about as a virtual, online
based meeting space for colleagues or members. Through it group have discussions, trade
essential task information, update others with progress, share documents, and make work
cooperatively. A wide assortment of communication tool is utilized for outer and interior
interaction. These tools incorporate mail, email, phones, mobile phones, cell phones, PCs, video
and web conferencing instruments, interpersonal interaction, just as online coordinated effort and
efficiency platforms.
Difference between blog and website
Blog is considered as a sort of website. The main contrast is that online blog have as
often as possible refreshed content and websites will in general be substantially more static and
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is sorted out into pages (Sousa and Rocha, 2019). A blog can be a website all alone or a piece of
a greater website. An early cycle of blog were once utilized for the most part for online
individual diaries or journals. But, when its crowd drawing power was acknowledged,
organizations started taking advantage of blogging's potential as well. Organizations have now
started to go through online blogs to keep their clients to-date with occasions and item refreshes,
as a feature of a website streamlining techniques and to keep clients drew in with fun stories.
Development Marketing Pro is a website and a blog (Starkey, 2020). The substance is composed
and refreshed normally in blog position, yet we likewise have static pages.
Tools to create online blog
There are several tools which can be adopted by a company in order to create a online
blog so that they can attract more and more customers as well as investors, from which some are
mentioned below:-
 Sumo - Sumo is one of the best free blogging instruments out there. It permits a person to
include social sharing catches, email catch structures, and different examination to their
blog. There's additionally a paid adaptation that gives individual access to further
developed highlights, similar to a/b split testing and progressively mind boggling layouts.
 Sendinblue - Sendinblue resembles a swiss blade of advanced promoting. Person can plan
a customized email format utilizing their propelled email alternatives (Urbach and
Ahlemann, 2019). Besides, individual can utilize it for custom SMS advertising and live
talk. Likewise, use heat-maps, A/B testing and constant insights to make a high changing
over email duplicate.
 Garmmarly - Grammarly is one of the best or loved blogging devices on this entire
rundown. It causes person guarantee legitimate punctuation and spelling in your articles
naturally! Incredible composing is a vital aspect for executing individual’s blog content
system (Tilleczek and Campbell, 2019).
Yes, blog can be a communicate tool which can be adopted by a company for
communicating with their potential customers.
CONCLUSION
By analyzing above mentioned point it can be summarized that for in today’s time every
person as well as business are using online medium because it make every work more easy as
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well as effective. Through it they can also communicate with people or clients who are at the
different location. Moreover, there are several positive as well as negative aspects which an
individual as well as business faced while using online and offline sources. In addition to this,
there are several challenges related to security and privacy is incurred with the usage of online
medium which are faced by individual and business. There is also website as well as blog which
help company in attracting people as well as there are several tools are required for the
development of blog which are essential to be considered by management.
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REFRENCES
Books and Journals
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a study into information source preferences amongst family and friends of those with
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Arnold, E. C. and Boggs, K. U., 2019. Interpersonal Relationships E-Book: Professional
Communication Skills for Nurses. Elsevier Health Sciences.
Bilyalova, A. A., Salimova, D. A. and Zelenina, T. I., 2019, May. Digital transformation in
education. In International Conference on Integrated Science (pp. 265-276). Springer,
Cham.
Bjola, C., Cassidy, J. and Manor, I., 2019. Public Diplomacy in the Digital Age. The Hague
Journal of Diplomacy. 14(1-2). pp.83-101.
Clarke, A., 2019. Opening the Government of Canada: The Federal Bureaucracy in the Digital
Age. UBC Press.
Cull, N. J., 2019. Public diplomacy: foundations for global engagement in the digital age. John
Wiley & Sons.
Huda, M., 2019. Empowering application strategy in the technology adoption. Journal of Science
and Technology Policy Management.
Lin, C. P., Chiu, C. K. and Liu, N. T., 2019. Developing virtual team performance: an integrated
perspective of social exchange and social cognitive theories. Review of Managerial
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Mourlam, D. J. and et. al., 2019. Can they do it? A comparison of teacher candidates' beliefs and
preschoolers' actual skills with digital technology and media. Computers &
Education. 129. pp.82-91.
Perrin, P. B. and Elliott, T. R., 2019. Setting our sails: Counseling psychology in the age of
integrated health care. The Counseling Psychologist. 47(7). pp.1061-1067.
Soliman, S., Taha, D. and El Sayad, Z., 2019. Architectural education in the digital age:
Computer applications: Between academia and practice. Alexandria Engineering
Journal. 58(2). pp.809-818.
Sousa, M. J. and Rocha, Á., 2019. Digital learning: Developing skills for digital transformation
of organizations. Future Generation Computer Systems. 91. pp.327-334.
Starkey, L., 2020. A review of research exploring teacher preparation for the digital
age. Cambridge Journal of Education. 50(1). pp.37-56.
Tilleczek, K. C. and Campbell, V. M. eds., 2019. Youth in the Digital Age: Paradox, Promise,
Predicament. Routledge.
Urbach, N. and Ahlemann, F., 2019. IT Management in the Digital Age. Management for
Professionals.
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