Integrated Professional Skills in the Digital Age

This document explores the impact of digital technology on business and society, focusing on the integration of professional skills in the digital age. It discusses the positive and negative aspects of online and offline services, the growth of e-commerce, and the use of track and trace apps in the COVID-19 pandemic. The document provides insights and recommendations for businesses and individuals navigating the digital landscape.

Integrated Professional Skills in the
Digital Age

Abstract
In the digital market place, there are availability too many online stores and hopping websites
which have the positive and negative impact of the society due to misleading practices
Commercials space ranges customer have to get in all of kind of business have the sprung
including all competitors and business aspects. The world economy is basically evolving into the
service driven economy as reliance’s and the value-based services increases. There has been
discussion on online and offline services with all key management tool. The changing economy
is calling out for keeping with emerging e commerce trends for cut edge throat competition. The
world economy is basically evolving into the service driven economy as reliance’s and the value-
based services increases. New services have been continuously launched in order to provide
proper satisfaction with existing needs in term of apprenticing proper needs

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................6
TASK 3............................................................................................................................................8
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Internet is the network systems which connects the world at global level by creating the greater
impact of business as well as social development. In the ear of modern technology, internet is
communication tools connecting every corner of world. From business point of view, internet
have made the business easy and more competitive by changing business concepts in
progressively effective market (Baruh, Secinti and Cemalcilar, 2017). Business person have to
delegate information to its customer and employees to successfully operate in competitive
environment.
In the digital market place, there are availability too many online stores and hopping
websites which have the positive and negative impact of the society due to misleading practices.
In the report, there will be compare and contrast on products sold offline and online along with
availability of various online services with separate credentials. In addition, there will be
appropriate discussion on the track and trace apps in context of COVID 19 situation between two
countries.
TASK 1
Introduction
E-commerce’s is strongly growing domain showing no signs of decline. E commerce have the
significant impacts on traditional retailing with making it expansion in all direction in the
significant manner. The competition is turning out to be steeper due to changing trends among
populations faster than ever before. On the other hand, brick and motor have been identified as
old fashioned due to the rise of internet and e commerce creating adverse impacts by losing all
physical store.
Current scenario
The changing economy is calling out for keeping with emerging e commerce trends for cut edge
throat competition. Online shopping is growing so fast with having market size predicted to hit
the 5 trillion by the year 2022 (Falloon, and et.al., 2018). It is important to note that retail trends
are pointing to facts as attracting the population to customizable product and services which is
actually reflecting their personality. So, it is worth considering both positive and negative aspects
online and offline services so that’s proper business approach can be discussed.
Positive aspects of services being sold online
Easy Access to Markets –
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Selling online provide wide market for entrepreneur and customers allowing online
communications shopping and sell product within minutes
Reduced Overhead
Selling the product online can remove the need for expense retail premises and cost of customer
facing staff. The reduced cost can be investing in better marketing and customer experiences on
the ecommerce site.
Potential for Rapid Growth
Selling on internet remove the traditional constraints (Guinchard, 2020). With help of digital
market strategy have fulfilment over customize systems and respond with boosting growing
sales.
Customer Intelligence
The ability to use online marketing tool in order to target the new customer and wise analysis for
gaining the better sights of customer needs. It is advice to have improvement in customer in site
experiences.
Example
As one of the successful online stores is Oyster which is having a list of books on their
homepages. This make customer relax focussed on feelings while relaxing on bed with reading
great book. The store has the ‘gift’ button to increase the user activity. The store has regular
updating with blogs an interview as they provide a lot of tempting titles to their reader.
Negative
Increased website cost
The firm have to look into the cost of planning, designing, creating, hosting, securing and
maintaining a professional e-commerce as they are expecting the large and growing sale volume.
Security and fraud
The growth of the online retail markets has attracted attention of sophisticated criminal
elements. the reputation of business can be fatally damaged if the firm is not carefully investing
in the test security system for protecting the website and transaction process.
Legal issues
There have been increased grip with ecommerce as law have been termed out to be challenges to
the firm (Kind, 2020). The firm have to be aware of the differ plans. there is need to look into
additional customer rights which are actually attached to online sales.
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Example
Eco mom was a small start-up in term retail company’s selling earth friendly mom and maternity
products with the inclusion of food, toys, apparel another related item. In addition, the firm have
failed to understand the fiercely competitive growing sectors with established retail brands.
Positive aspects of services being sold offline
Develops the sense of authority and trust
This traditional approach make customer sowing up with financial stability enough to have store
and office. Even tough customers have familiar with websites have specific auction. with
services companies have add the elements of professionalism.
Customer expectation and preferences
Having the product on displays have helps in getting realistic touch and help in examining the
customer with product an initiate’s proper purchase (Lee, 2017).
Walk in
As per the preferences of the customer looking into the encouraging the impulse purchase
through the clever placements looking want floor displays.
Example
Ikea is mega furniture store have the supply of the product through various location stores. the
firm have involved with different offers looking into the free moving boxes as the actual replica
of the IKA furniture’s. the customers were able move into the new homes as to text out the
IKEA product before committing to purchase.
Negative
Cost is the biggest problems with renting and wining the brick and mortar business in the cost.
Commercials space ranges customer have to get in all of kind of business have the sprung
including all competitors and business aspects.
The offline business is usually limited.
The firm is turning out to be unprofitable as they cannot compete with low cost structure of their
online counterparts.
Example
Walt Disney have filed the serious level of criticism from the Hollywood due to the few classic
films started to the skyrocket in popularity.
Conclusion
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Now the technology has progressed that consumer have entered to sit on couch and give away
for window shopping in the perfect manner (Li, Tian and Ning, 2019). In the recent manner
stores are no longer store but they are actually distribution points for products.
TASK 2
Introduction
The world economy is basically evolving into the service driven economy as reliance’s and the
value-based services increases. The world economy has been increasable characterize as service
economy. In fact, the growth of the service sector has long been considered as an indicator of a
country’s economic progress. the service sector is going through the revolutionary changes
which is dramatically effective the way of working among the individuals
Key account managements challenges
Key account managements have the major level of challenges faced by induvial and
organizations us as
Too many accounts
It is not possible for the individual to extent the knowledge in developing the necessary
relationships along with integrating resources of the supplier to deliver business results with
other dozens of key accounts
The chosen key customer doesn’t want it
from the perspective of customer, in many cases the seller is not suppliers. supplier have limited
capacity’s to truly manage the key accounts so do the buyer have same key limitations by
allowing to integrate the business (Liu. and et.al., 2016). This the one of biggest challenges of
KA as it stems for poor collections of key accounts.
Lack of organizational alignments
The organisation is not sufficiently well aligned to deliver the full value of solutions to the client,
and manage the raised expectations. Some degree of resentment and lack of ownership from
regional sales people can also become apparent. companies with autonomous lines of business
and the separate sales team can be able to encounter one line business. The induvial can restive
very mixed and confusing messages from the seller of representatives.
Customer facing support people struggles
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A customer facing person should be given with adequate awareness training in term of sales
methodology along with developing the skills which are credible and adding value in the client
meeting (Micklitz, Pałka and Panagis, 2017).
KAM can be challenge having significant impacts on the way of dosing respective business.
There is need to have more slae initiatives for the long term business strategy which is more
realistic key account selections by using right people with role rewards .
Tools
Passwords plays crucial role in the online journey were a lot of accounts to be handle online. in
addition o that’s there are passwords f systems and more core application which made a hassle
approaches to handle all the situation
so, the two important tool which can be use as passwords managing applications and deliver
secure services
Tweak pass
this offers various level of useful features to manage multiple passwords in both secured
manners. this is working seamlessly how larges passwords and credential is need to be store. tis
is helpful in reducing the sticky notices to remember passwords. These smart passwords
managers offend easy to uses functionality where an individuals can identify, manages and
effortlessly lock all the passwords.
Features
It provides universal access and important information’s under re secure notes. This have major
offering multi layered with security advance protections along with protecting information’s
surfing in an encrypted vault(Morley and et.al., 2020). This is helpful in advancing the security
features with PBKDF2 & SHA-256 encryption level for comprehensive security.
Dash lane passwords manager
Dash lanes offer safe and simple solutions keeping the passwords protection. This is major
availability strong passwords manager helping to keep the sensitive information with securing in
strong values. As the features of app are allowing across the series with easy access. this have
cross platform have working in seamlessly on windows, android, Linux iOS and more. in other
features it is offering the autofill, digital wallets, passwords generators, passwords hangers along
with security alerts.
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Recommendation
From the above two it can be clearly recommended as dash lane passwords manager as it is
helping out in keeping all the passwords, credentials. Login details secure with more security
features. In additions it is offering strong encryption features which will keep the all bases
encrypted individuals’ can access your data without clear permission. The later one is offering e
multiple user keys and master passwords options for the seamless user experiences coming out to
be portable solutions for exporting the files into the various file formats (Sá and et.al., 2017).
Hence this is working out as platform passwords management tool variables to the browser
extension. As discussed above it is offering the autofill, digital wallets, passwords generators,
passwords hangers along with security alerts.
Conclusion
While working among the several accounts and customer shells along with managing and
keeping tracking multiples username tends to cause a lot of fiction among individuals and
business, multi account managements. New services have been continuously launched in order
to provide proper satisfaction with existing needs in term of apprenticing proper needs.
TASK 3
Introduction
The COVID 2019 pandemic have shifted the e commerce more than as any other time in history.
traditional sales have the steep decline but the ecommerce have seen higher growth of 129% in
the first six month of pandemic. In addition, the brick and mortar have started to take business
online in order to survive form the pandemic. This is the biggest jump retail sector is having in a
single year.
Across the world people have clear shift in buying habits along with being boomers are
forcing populations to shop online pandemic have accelerated the ecommerce industry growth
and joining of core business revolution team ever before. It has clearly expected that by end of
year 2020, global ecommerce is expected to reach $4.2 trillion. The changing economy have
cleared all over keeping with up emerging trends to cut through noise, get noticed and attract
customers.
Track and tracing apps.
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Many new apps are helping out in the combating the COVID 19 pandemic. some providing vital
notifications and advise or some of them are leading to full of misinformation and claims. the
app for the track and trace of pandemics is always helping out in investigating proper level of
authenticity and authority regrading a level of gap prevailing the populations. These apps turned
pass information regulation while providing some one’s self report data and publish their own
article without fact checking (Wazid and et.al., 2017.). It is helpful in providing greater
authorities formations and advice to populations in providing the best solution to protect
themselves and other from infections. As the pandemic is spreading at higher rates and current
situation of lacking the testing availability. The tracking and tracing apps are helping in
providing increase level of self-awareness and answering simple Q&A identifying the level of
infection.
Features
Contract tracing is along established the individuals who have been exposed to diseases. This is
the digital versions effectively working in additional approach. There is the difference as
previously as instead of asking their question to health professionals, the phone will be kept
anonymized keeping record of people who have crossed the paths using Bluetooth and dictated
app.
The government have extensively work with high tech companies, international partners and
privacy with ethical experts. In order to develop an app creating secure, simples to uses along
with helping out people to be safe. The app has the elements of contract tracing which works
with low energy Bluetooth for logging up time between the user and distance between them.
The app will be helping out people to have self-isolation in term of close contact with confirmed
case along with enabling user to check upon symptoms and book up a free testify needed.
The tracing app will be helping out the customer who are visiting public venues have to scan
official QR code of their phones which will store information of the venue. This will be helpful
if in case of coronavirus outbreaks have been linked to specific venues and help in identifying
the individuals with maximum risk elements.
Particular United Kingdom India
About UK coronavirus tracing apps with hops
of trackside the spread of COVID 19.
The Indian government have
announced mandatorily to installs
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The app will be variables in a pilot
programmes available cross the UK.
according to the government "test, track
and trace" app.
action COVID 19 tracing ap to begin
the ease in the lockdown measure for
lower risk area.
Features The app has goal in reducing the
transmissions of virus altering people
who have been usually exposed to the
infections along with action in
protecting themselves (Ahmed and
et.al., 2020).
The app will have alert users s they have
been in contact with the suspected case
potentially promoting their self isolates
quickly ad reduce further risk
transmission.
in addition, the nation has the
identified the country in important
zone and make it mandatory to down
load the app in containment zone.
As they will not be able to leave zone
without any medical emergencies.
Advantage
The app is compatibles in both iOS and
Android devices. A range of older
models have been included. once
installed, the app will assignee device
with installation ID along with
recording with set of permission and
ability to access Bluetooth and sending
out the push notification.
The app is called Arogya Satu wo
have come deed with high risk.
Disadvantage Devices with app installed perform
handshake over Bluetooth have to
exchange the ID and encysted blob with
randomized on daily basis
On the other hand critic of digitals
contact Tracing is unlikely replacing
the sustainability enhancing the
urgent labour intensives detectives
work of contact tracing Automatising
the pain staking process of contracts
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tracing
Overlook. The information will be deleted by 28
days. the app is using the Bluetooth for
tracing the constant and location
operating in effective manners in
background. This will lead to have
additional battery drain.
there are challenges talked as groups
without accessing digital tools rely on
the virology and swab testing. In
situations a in visual do not have
phone have been altered to have
possible with coronavirus case via
looking in transactional method
Conclusion
Initially the UK went centralized model for its aps which all the data will be collected through
app would be uploaded store on personal advices and processed fully nauseously when its
necessary . On the other hand, privacy experts have warned the government regarding the
centralized model as privacy nightmare (Cho, Ippolito and Yu, 2020). The propel of country will
not have trust in app which will result in not downloading using it.
Conclusion
From the above file it can be concluded as Business person have to delegate information to its
customer and employees to successfully operate in competitive environment. The changing
economy is calling out for keeping with emerging e commerce trends for cut edge throat
competition. The world economy is basically evolving into the service driven economy as
reliance’s and the value-based services increases. New services have been continuously launched
in order to provide proper satisfaction with existing needs in term of apprenticing proper needs.
Some degree of resentment and lack of ownership from regional sales people can also become
apparent. companies with autonomous lines of business and the separate sales There is need to
have more slae initiatives for the long term business strategy which is more realistic key account
selections by using right people with role rewards . In addition, the brick and mortar have started
to take business online in order to survive form the pandemic. This is the biggest jump retail
sector is having in a single yearThe tracking and tracing apps are helping in providing increase
level of self-awareness and answering simple Q&A identifying the level of infection.
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REFERENCES
Books and Journals
Baruh, L., Secinti, E. and Cemalcilar, Z., 2017. Online privacy concerns and privacy
management: A meta-analytical review. Journal of Communication, 67(1). pp.26-53..
Falloon, P and et.al., 2018. The land management tool: Developing a climate service in
Southwest UK. Climate Services, 9, pp.86-100.
Guinchard, A., 2020. Our digital footprint under Covid-19: should we fear the UK digital contact
tracing app?. International Review of Law, Computers & Technology, pp.1-14.
Kind, C., 2020. Exit through the App Store?. Patterns, 1(3), p.100054.
Lee, S., 2017. A Case Study of Bandi&Luni's Bookstore Using an Online to Offline (O2O)
Service Design. Journal of the Korea Industrial Information Systems Research, 22(1). pp.117-
126.
Li, X., Tian, H. and Ning, J., 2019, October. Secure Online/Offline Attribute-Based Encryption
for IoT Users in Cloud Computing. In International Conference on Provable Security (pp. 347-
354). Springer, Cham.
Liu, H.H. and et.al., 2016. Efficiently delivering online services over integrated infrastructure. In
13th {USENIX} Symposium on Networked Systems Design and Implementation ({NSDI} 16)
(pp. 77-90).
Micklitz, H.W., Pałka, P. and Panagis, Y., 2017. The empire strikes back: digital control of
unfair terms of online services. Journal of consumer policy, 40(3), pp.367-388.
Morley, J and et.al., 2020. Ethical guidelines for SARS-CoV-2 digital tracking and tracing
systems. Available at SSRN 3582550.
Pohan, A.S. and Rachmawati, E., Journal of Innovation, Business and Entrepreneurship.
Sá, F., Rocha, Á., Gonçalves, J. and Cota, M.P., 2017. Model for the quality of local government
online services. Telematics and Informatics, 34(5), pp.413-421.
Wazid, M and et.al., 2017. Design of secure user authenticated key management protocol for
generic IoT networks. IEEE Internet of Things Journal, 5(1), pp.269-282.
Ahmed, N and et.al., 2020. A survey of covid-19 contact tracing apps. IEEE Access, 8,
pp.134577-134601.
Cho, H., Ippolito, D. and Yu, Y.W., 2020. Contact tracing mobile apps for COVID-19: Privacy
considerations and related trade-offs. arXiv preprint arXiv:2003.11511.
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Online
New app launched to track and trace coronavirus.2020. [ONLINE]. Available through<
https://gov.wales/new-app-launched-track-and-trace-coronavirus>
Tracking The White House Covid-19 Coronavirus Outbreak Needs To Be More Open. 2020.
[ONLINE]. Available throughhttps://www.forbes.com/sites/brucelee/2020/10/05/why-tracking-
white-house-covid-19-coronavirus-outbreak-needs-to-be-more-open/#2f14360c7ef8
India orders mandatory use of COVID-19 contact tracing app for all workers.2020. [ONLINE].
Available through https://www.zdnet.com/article/india-orders-mandatory-use-of-covid-19-
contact-tracing-app-for-all-workers/
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