Integrated Professional Skills in the Digital Age

This document explores the integration of professional skills in the digital age and its impact on business performance. It compares and contrasts the positive and negative aspects of offline and online services. It also discusses different tools for password management and recommends the best one. Additionally, it identifies track and trace applications for different mobile platforms.

Integrated Professional Skills in the
Digital Age
1

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Compare and contrast between positive as well as negative aspects of services, products being
sold offline or online....................................................................................................................3
Discuss about the two different tools and recommend one of them with justification................7
Identifying the track and trace apply for different mobile platform, describe about their
functionality, features, application and suitability.......................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Digital age is defined as time period with introducing the personal computer, hardware with
subsequent technology. On the other hand, professional skills are considered as ability to acquire
or gain more knowledge about innovative ideas. The perfect way to integrate with professional
skill and digital age for enhancing the overall business performance in global world.
The integrated professional skill and knowledge involves strongly inter-linked but different
components such as skills or content. In this report, it will discuss about the comparison between
product and service, being sold both offline as well as online. This documentation will describe
about the different tool or platform that mainly used by organization in order to promote the
several online services. It will recommend the one of effective tool with proper justification.
Furthermore, this report will identify the track and trace applications used for different mobile
platforms, identifying their function, features, suitability and applications.
MAIN BODY
Compare and contrast between positive as well as negative aspects of services, products being
sold offline or online.
Online and offline are basically consider as two different method or technique for selling
the product as well as service in global marketplace. In past decade, companies are already using
traditional method such as offline (Efimova and Rozhnova, 2020). In this way, companies are
providing the best quality of product and service to their potential consumer by using offline
methods. Many clients are preferred to select traditional offline method and chose appropriate
items according to them. For example- there are large number of retailers established the
business and also open their new physical stores in different countries. .
On the other hand, Market trends has been changing continuously, increasing the demand
of e-commerce business in global marketplace. Due to COVID-19 pandemic, many people are
purchasing the items through e-commerce website. Nowadays, the first priority of individual to
protect themselves and their families. That’s why, it become great opportunity for e-commerce
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enterprise to increase the demand in marketplace. For Example- in 2020, there are approximately
500 new Start-up e-commerce business established in global world.
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Positive aspect of online
When selling the online product and service through e-commerce website, applications. It
helps for saving the time, money. Afterwards Organization has been setting the fixed price or
cost it also setting the fix operational price/cost (Smirnov and et.al., 2020). The positive aspect
for business to reduce pre-sales queries because customer can easily access information and
check availability of product or service. It is considered as important aspect of e-commerce
enterprise to establish a strong position in global marketplace.
 The online approach is helping for business to reduce the price or cost of order
processing. Customer can give order automatically come straight into database from
website.
 It may support for targeting the large audience and also increasing the sales or
production opportunities.
 On the other hand, E-commerce business competing with large organization by being
able to open service 24 hours a day and seven days.
 By using online, customer being able to receive payment as quickly from different online
transactions. In order to improve the best offers and gathered data by tracking client
purchases.
Negative aspect of online
When selling the product and as well as service through online platform in global
marketplace. But sometimes, it goes towards negative way in the business operation and
function. but identifying negative thing about it. The e-commerce business needs to make an
effective plan and consider all essential price/cost in term of planning, creating, securing,
designing maintaining and hosting the professional manner. Especially if business expect large
and growing sales volume.
 In some situation, companies enterprise is are not paying providing another option, if
customers have faced the problem or issue regarding the product. In this way, it has been
increased the conflicts among cost of customer facing problem so as increasing the
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conflict among customer and employees. In this way, it is directly affecting on the overall
business reputation, brand image.
 When growth of online market has increased the lack of privacy or security in term of
sensitive data.criminal The activities, reputation of entire business could be damaged and
no one invest on in the business.
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Positive aspect of offline
The benefit of offline business to increase great opportunity for customer to establish
their personal connection with organization (Gouda and Negm, 2020). This will help for building
loyalty, trust. Generally, many customers prefer to buy item after touching or trying on product.
It may reduce the product return for certain business.
Negative aspect of offline
Nowadays, the market for an offline is very limited. Offline business has developed the
best quality of facilities and service. But at certain point, customer prefer to choose online option
for purchasing different products. In this way, customer can reduce their cost /price of
transportation. It is always tried to choose online option for purchasing the appropriate products.
According to business, it may consider as negative aspect for companies, who have already
focused on traditional method.
Comparison between online and offline
Product and service Online Offline
Positive  It’s much easier to
setup compare to
physical store. Online
marketplace such as
eBay require hardly
any technical skill to
establish the business
in global marketplace.
 Online website is
globally storefront for
online companies to
increase the visibility.
 The advantageIn
offline enterprise ,
traditional of offline
business is to gain
more opportunity due
to existence of
physical but does not
have a technical skills
to handle online tasks.
for consumer to
establish the personal
connection with
physical stores.
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 Online sales strategy
has a positive relation
to export the better
result of company in
context of product and
service.
 By using online,
organization will
establish a strong
presence in global
marketplace. In this
way, it is increasing
the production and
sales.
 Offline business is to
build the facilities for
their potential
consumers and
increased the visibility
of business through
physical stores. .
 Offline sales strategy
is also considered as
appropriate way to
target the customer but
providing the limited
options in the product
as well as service.
 By using offline,
companies are trying
to open large number
of physical stores in
different places. It
helphelps for
increasing the demand
of product and service
in marketplace.
Negative  When consumer
purchase an item
 When consumer
purchase a product
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through online
platform but it is not
possible for him to feel
or touch. In this way, it
has increased the risk
involved while
whether product
quality, service. The
online business may
experience a lot of
security issues or
problem during
product and service. In
this way, it has been
increased the channels
of sensitive data loss.
through offline, it is
possible for him to feel
or touch, identify
quality of service, but
there is lack of
possibility to minimum
availability as compare
with online The offline
business may have not
experience security
issue but limited
edition available. In
this way, customers
have no choice to
replace the product
with another one. In
this way, it is directly
affecting the profitable
rate.

Table: 1
Discuss about the two different tools and recommend one of them with justification.
Nowadays, it is the most common for individual to use the several online services where
many companies are handling the critical challenges in proper manner. A Generally, it can be
used the different tool to safe or secure the account. This type of tool is also known passwordas
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password manager that help foris based on the tool or platform that help for creating,
rememberingproviding the protection effectively and efficiently. By using tools, and filling in
proper manner. it is simply simply to login into the online account for first time (Dempster,
2020).
The tool involves Afterwards, LastPass and KeePass will that help for protect the store
user name and password so that they can again go back to credentials. It will be automatically
filled in proper manner. Sometimes, it will be managed the several online accounts with
username, password. However, different tools available to keep maintain or protect the password
in proper manner.
KeePass Password Safe
It is one of the most important tool or platform that available in chrome on the web. It is
considered as tool or platform that support for Synchronised across hardware devices, protected
by business account. When user can access the information from online website and managed
and also consideration of all security aspects. KeePass is open sourced, fully encrypted database
and locked with master key (KeePass Management Tool, 2018.). It means that contain single
user’s credential. It will help for storing username, password.
 KeePass is always maintain the strong security and password generators to protect against
attackers.
 Basically, this tool can be installed on the windows for desktop access, saving all USB
stick to transfer between different computers/ hardware.
Nowadays,By using KeePass tool people, people have tohave not required to remember the
password because it provide the facility to store password. Afterwards, it can be easily login
account through password. Generally, customer can use different remember many passwords
and login into various website require th. in this way, it is important for using smart tool to login
account or safe information in proper manner. e
KeePass tool is becoming password for login e-mail account. The list is completely endless, also
using provide the facility to use similar password in different website but the different password
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for each account should be same. At that time, KeePass tool, as password manager, which help
for managing or securing the password in proper manner. It can easily store the password within
database, which is locked with master key. . Users need to remember only one time where
automatically store within database file. The database file are is encrypted with the help of
encryption algorithm like AES-256, ChaCha20. This type of platform will provide free service to
customer in the effective manner.
LastPass
It is cloud-based desktop application installed on the workstation in the conjunction with
the help of internet browser extension. LastPass is also known as secure master tool in order to
protect the information or data (Smirnov and et.al., 2020). This tool is basically allows for user to
access data by using username and password. If in case, user can access data that automatically
save password within system. In future, it become easier easy for user to access them effectively.
 Safely store or record unique password with personal vault for each and every usersuser.
There LastPass tool is providing the are unlimited share folders for enterprisefor business
perspective, also sharing information from account. that shared accounts.
 This tool will help for access all devices and nowithout any needs of required the server
infrastructure.
 LastPass may include as complex password generator but users are not expected using
tool to make up password on their own waysfor purpose of login. At certain level, it
should be included the multi-factor authentication.
 Credentials can be shared with external users to the organization without disclosing the
actual password.
LastPast is considered as award winning password manager tool to save data and give a
proper security for accessing information from mobile devices and hardware. LastPass tool can
put in control of entireof online date or information, which make it easier to keep record critical
sensitive data safe or secure from other attackers. In some situation, customer cannot enter
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personal information store in account. Many people are preferred to avoid the login due to and
conscious about the privacy and security.
In online enterprise, hackers or attacker try to access sensitive information of users, crack
There are various attacker to crack password to for user and login their personal account. But
when individual can use LastPass tool to save password, addresses, credit card and more in
secure vault. It will beautomatic way to automatically fill the information according to the , if
required. requirement. This tool is useful for eliminating the waste time or getting locked out of
account and filling the password.
Justification
In above discussion, there are two different tool or platform applicable for protecting and
storing password within system. Usually, it includes “KeePass” and “LastPass” tools.
Afterwards, it has been justified that recommend to use “LastPass” tool or platform as consider
the best password manager (Smirnov and et.al., 2020). Compatible across a different operating
systems and their feature is a robust password generator. It is the most suitable aspects for
providing the better quality of protection in context of password management.
LastPass platform offering something for everyone, marketing team uses website for
project management. Sometimes, it has spending the more on technology tool than IT. It often
multiple individual share a single license for tools, a situation that is perfectly suited for LastPass
Identifying the track and trace apply for different mobile platform, describe about their
functionality, features, application and suitability.
In recently, COVID-19 Pandemic has is rapidly spreading the virus across global world.
The process of business slow down due to economic recession , any decision to hold an event at
the time of pandemic. No matters how small or large should reply on risk-based approach
(Smirnov and et.al., 2020). The central government around the world, have developed or planned
the track or trace application for different mobile applications. Nowadays, Track and trace
applications are based on the online platform that provide the facility of users to track infected
person.
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There are many apps which are developed by the government of the different country to
control situation of the COVID -19 and spread awareness among the people. This apps are
especially designed to track and trace people who are infracted to the COVID -19 (Hassan.,
2020). People can install these apps on their mobile phone and know about the patents who are
infected nearby their homes.
UK and Indian government also develop their own apps to control the COVID -19
wave. Both the application have their own specialization and characteristics. Both the
application are seems very effective and it is able to control the spreading the of COVID -19
virus. India has give the name of that app called Aarogya Setu and UK develop NHS COVID -
19 app.
Aarogya setu NHS COVID -19
The Main purpose of this application was to
spread awareness among the people about
COVID -19 and connect with a essential
COVID -19 related health services and
measures which people can take. There are
some features in this app which makes it
difference from the other regular apps and it
has also some differences in compression to
the NHS COVID -19 app (Jhunjhunwala.,
2020). Aarogya setu arguments the initiative of
the department of health to contain COVID -
19 and shares the best practices and
advisories. It is a tracking application which
take the helps of GPS and Bluetooth to take
COVID -19 infection and aware people. This
applicat6ion track the users status and tell the
NHS COVID -19 is the contact tracing
application for monitoring and controlling the
spread of COVID -19 Virus for the England
and Wales. This application was launched in
September 2020 and it was available for the
other android and IOS Mobile users but
government of United kingdom has set the age
restriction on it and a person who have 16 or
over can use this application and bellow this
limit cannot access this application. There are
two of this application, the fist was
commissioned by the NHSX and Scotland
and Northern Island have launched separate
contact tracing application. There are some
features of the application are that user can
check the Risk level of their local authority
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risk of getting COVID -19 to the user. It also
provides E- Pass integration so people can go
out of their home for any purpose. It also
allows the user to asses the risk level of their
Bluetooth contacts.
area which displayed as law medium and high
Application notify the user if they have been in
close contact (Wordley, Shah and Thompson.,
2020). It works on within 2 meters for 15
minutes or for longer time at up to 4 meters. If
someone is tasted positive. A person can also
take appointment for their check-up and by
using This COVID -19 application.
Table: 2 India also have been developed the application called Aarogya Setu and UK develop
NHS COVID -19 app.
Aarogya setu NHS COVID -19
The Main purpose of this application was to
spread awareness among the people about
COVID -19 patents and connect with a
essential COVID -19 related health services
and measures which people can take. There are
some features in this app which makes it
difference from the other regular apps and it
has also some differences in compression to
the NHS COVID -19 app (Jhunjhunwala.,
2020). Aarogya setu shares the best practices
and advisories. It is a tracking application
which take the helps of GPS and Bluetooth to
identify COVID -19 infected people so they
can be aware. This application track the users
NHS COVID -19 is the contact tracing
application for monitoring and controlling the
spread of COVID -19 Virus for the England
and Wales. This application was launched in
September 2020 and it was available for the
other android and IOS Mobile users but
government of United kingdom has set the age
restriction on it and a person who have 16 or
over can use this application and bellow this
limit cannot access this application. There are
two of this application, the fist was
commissioned by the NHSX and Scotland
and Northern Island have launched separate
contact tracing application. There are some
14

status and tell the risk of getting COVID -19
to the user. It also provides E- Pass integration
so people can go out of their home for any
purpose. It also allows the user to asses the risk
level of their Bluetooth contacts. Aarogya Setu
has been downloaded by more than 50 million users,
and has become the most downloaded app in the
world to track Covid-19. The app has been developed
by the Indian Ministry of Electronics and IT to notify
users if they have crossed paths with someone who
has been diagnosed positive. Tracking is done via
Bluetooth and a location-generated graph that charts
proximity with anyone infected.
features of the application are that user can
check the Risk level of their local authority
area which displayed as law medium and high
Application notify the user if they have been in
close contact (Wordley, Shah and Thompson.,
2020). It works on within 2 meters for 15
minutes or for longer time at up to 4 meters. If
someone is tasted positive. A person can also
take appointment for their check-up and by
using This COVID -19 application. Experts
suggest that analyzing the pattern of spreading
for the corona spread and Hotshots the app
would also help in relaxing lock-down. It would
categorize details based on demography, household
structures and mobility patterns and based on this,
maximum number of people would be allowed to
move freely.
As per comparison between Aarogya Setu and UK develop NHS COVID -19 application. In
this way, it can be developed own understanding towards the performance where how they can
easily trace or track the data about COVID-19 infected patient. These applicable are increasing
the more awareness among different citizen. Through this application, it can consider the
prevention aspect to protect against viruses. Both the application were able to add value in the society
because both were successful application and it helps to reduce the risk on getting covid.
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NHS covid-19 application helps for increasing the awareness among society, communities.
Each and every individual to use for identifying the current situation of nation. Through this, it
has been justified that COVID-19 application added more value in context of protection.
CONCLUSION
From above discussion, it has concluded that internet plays important role as different
applications, e-commerce enterprise can provide the online services to the potential consumers in
marketplace. In this report, it is mainly focused on the online, offline method that help for user to
select option and purchase suitable products as well as services. Afterwards, it also
differentiateing between the between product and service, being sold both offline as well as
online. Furthermore, documentation has described about the most common tool or platform for
managing the several online account within username, password. However, there are different
tools available to keep protect or secure the information. it involves KeePass and LastPass. These
tools are mainly used by organization in order to promote the several online services. However,
it has been recommendation the one of effective tool, adopting to manage password. It can be
identified the two important track or trace application such as “Aarogya Setu” and UK develop
“NHS COVID” -19 app. These applicationThese applications are accessing through mobile
device through internet, identifying their identifying their function, features, suitability and
applications.
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REFERENCES
Book and Journals
Dempster, S.E., 2020. PROGRAM PERSONNEL’S VALUE OF DIGITAL AGE SKILLS IN
COMPREHENSIVE TRANSITION PROGRAMS (Doctoral dissertation).
Efimova, O. and Rozhnova, O., 2020, May. Accounting Student Training Trends at Russian
Universities in Digital Age. In International Conference on Integrated Science (pp. 263-
274). Springer, Cham.
Gouda, H. and Negm, E.M., 2020 Exploring the Relevant Skills Needed for the Digital Age
Employees in Business. KNOWLEDGE ECONOMY SOCIETY. p.47.
Hassan, M. T., 2020. Decoding Aarogya Setu: Data Protection and the Right to Privacy. The Law
Review Anthology.
Jhunjhunwala, A., 2020. Role of Telecom Network to Manage COVID-19 in India: Aarogya
Setu. Transactions of the Indian National Academy of Engineering. p.1.
Smirnov, D.A. and et.al., 2020. Digital Jurisprudence.
Wordley, V., Shah, S. and Thompson, W., 2020. Increased antibiotics use. British Dental
Journal.229(5). pp.266-266.
Online
Source: KeePass Management Tool. 2018. [online] Available through:<
https://www.tomsguide.com/reviews/keepass>
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