Integrated Professional Skills in the Digital Age

This document discusses the positive and negative aspects of individuals and businesses being online and offline, the challenges and measures of security and privacy, the difference between blogs and websites, and various tools used to create a blog. It also explores how a blog can be an effective communication tool.

Integrated
Professional Skills in
the Digital Age
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Comparison and contrast between positive and negative aspects of individual and business
online and offline.........................................................................................................................3
Challenges and measure of security and privacy for individual and business when going online
.....................................................................................................................................................5
Difference between blog and websites........................................................................................7
Various tools that are used to create blog....................................................................................7
Blog can be communication tool.................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCE..................................................................................................................................8
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INTRODUCTION
In modern world most of the business and people use digital technologies such as social
media, email and official website to market its products or form network with people in order to
earn maximum profit margin. Various challenges are faced by individual and businessman when
they go online in order to exchange information or have fun and enjoyments. The report has
compare and contrast between positive and negative aspects of individual and businesses being
online and offline. It has also described about various different challenges and measure of
security and privacy that can be taken when individual and businesses go online. At last it has
described difference between blog and websites and various tools that can be used to create blog.
It also provides a justification about whether a blog can be effective communication tool for
individual and business.
Comparison and contrast between positive and negative aspects of individual and business
online and offline
Positive and negative aspects of an individual being online
Individual can connect through various people in the environment through online sites
which are prevailing in the market. Online has make communication easy from one place to
another to achieve the goal. Network of people helps in generating of revenue for an individual
in the process. Individual develops the skills and ability by having online training in the market.
Online platform provides opportunities without moving from the place as its needs to complete
by using the technology (Silva and Goncalves, 2016). Individual gets awareness of whole world
by just a click over the online sites which are serving customers in the online market to achieve
the goal. Online sites many times crashes which leads to fraud for an individual in the system. It
can only handle by the qualified people in the market. As online needs basics knowledge about
the English language and technology which are prevailing in the market. Individual can’t build
personal relationship on online platform as messages are being exchange in the process. When
being compared with offline, online involves high risk of transaction as it’s totally depends upon
the fair dealers on the online platform. Addiction to online networks can disrupt an individual’s
life, both personally and professionally.
Positive and negative aspects of an individual being offline
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Individual can builds the personal or professional relations with people prevailing in the
process. Offline transaction can be checked physically in the process to achieve the goal. Touch
and feel of the products and services can be done in the process of offline in order to make
satisfy an individual. Offline get in touch with people face to face by generating communication
in the process. Offline process is less cost in terms of money when being compared with online
platform. Individual may gets recognized in the public for having fair deals in the market in
offline platforms (Firth and et.al., 2019). It can be stated that limited scope in terms of online
platform. Offline range is low as it is handling by the individual itself in order to achieve the
goal. Offline transactions are time consuming process as it is done by an individual. Resources
are needed to be managed by an individual in order to complete the deal in the market. Many a
time it is difficult for an individual to make understands about the things which are prevailing in
the market, as mind, nature, personality may varies from an individual to another individual in
the offline.
Positive and negative aspects of businesses being online
Every business needs the data and network of the people which are converted into
customers in the process to achieve the goal. Online helps the business in smooth collection of
orders of the products and services which can be availed by the people easily in the market in
order to achieve the objective. Businesses when being compared with individual in online
process has more diversification in the products line, as brand value works for the businesses in
the market. Online platform gives businesses the advantage of gaining interest through sharing of
details of the products in the market (Hampton, Shin and Lu, 2017). Businesses need to appoint
expertise of the technology in order to achieve the goal. Businesses need to engage traffics
people on the official online platform in order to generate sales volume. Crashing of the official
websites will leads to problem in the system of businesses software who are prevailing in the
market. Online businesses can’t be connected with customers easily in the process in order to
achieve the goal. Online businesses can’t be shared on the single online platform, as its needs
number of people data’s in the process of achieving goal.
Positive and negative aspects of business being offline
Offline businesses help in generating permanent customers in the process which results in
generation of revenue by sales. Businesses develop the relations with people prevailing in the
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offline market. These relations play a major role in achieving of revenues from the sales volume
generated by the offline process. Customers can easily check the quality of the products as
products can be touch and feel in the offline market. Businesses offline helps in generating of
trust of brand between the people in the market to achieve the goal (Voorveld and et.al., 2016).
Offline businesses need to manage men power in the system to complete the task within the time
limit. Businesses also need to cover daily expenses which happen in daily routine life. This
expense is the expensive deal for the company in terms of amount when being compared with
online platform. In offline businesses choosing location is difficult task to achieve the goal in the
market. Offline businesses need to go through many legal documents which are required by the
government to operate the activities in the market. Accounting of the stocks should be done
accurately in the businesses to obtain the positive results in the offline process.
Challenges and measure of security and privacy for individual and business when going
online
There are various threats and challenges that are facing individual and business while
operating online such as webcam hacking, phishing emails, browser extension and ad- tracking,
device tracking and data breaches (Frasquet and Miquel, 2017). Individual and business man
need to have knowledge about various challenges and threats while working online in order to
effectively use internet for various purpose. Thus, various challenges are as follows:
Webcam hacking: This types of threats is least privacy concerned as it happen very rarely such
as flaw in Zoom that means a video conferencing software that without permission or awareness
of individual allowed malicious websites to activate camera. Most of the people does not believe
about webcam hacking as they think who it could be possible that without their knowledge
someone else is watching them. But due to improvement in technologies now computer can used
to control webcam through kill switch.
Phishing emails: It is another most crucial challenges or issue in security and privacy of
individual information while using online. Most of the people click various links that they get
from unknown person which lead to stolen of crucial or personal information of individual
(Miller, 2017). Therefore individual and businessman should pay attention before entering
various personal details such as passwords, bank detail etc.
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Ad- tracking: Most of business in order to earn more profitability and market share planned to
attract maximum number of customers through knowing about individual personal taste and
preferences. Therefore they use various software and online services such as Facebook and
Google to tract about want person do and its preferences so that they can make various ad in
order to influence individual to make purchase (Singh and Chatterjee, 2017). Thus, it can be
stated that it is one of recent and most risky method that collect personal information of
individual through use of various sites.
Data breaches: It have been noticed that there is more and more data breaches in recent times
such as personal banking, medical records and credit cards. It is unable to control all such data
breaches as they are out of control of individual therefore businessman and person needs to have
limited uses for protecting itself from various threats.
Data tracking: Most of information of individual are lost through use of online services such as
Facebook, Twitter as advertiser continuously track information in order to effectively promote
their services and products. Therefore, it can be stated that mobile phones is major sources of
leaking number of crucial information of individual and business that cause various harms.
On the other hand different methods that can be used by individual and businessman to
protect data and personal information such as setting of strong password, post limited
information on social sites and don’t fall scam (Sengupta, 2018). All such method will helps
individual and businessman to easily use and operate social sites or online without much tension
of different challenges. Thus, various measures for security and privacy of data and information
are:
Password protecting: Individual and business should put strong password to its computer and
mobile phones in order to protect all digital devices from threats of losing information. As
mobile phone that does not have strong password and stolen then such personal information
through social sites or other method can be used by individual for unethical purpose. Therefore it
is necessary for individual and manager of company to have unique and strong password for
laptop and mobile phones so that no one can use for their purpose.
Keep computer from virus free: It is another method that can be used to protect data and
information such as a virus infected computer can easily hacked by person and may dig various
crucial information’s, ask for ransom in order to get back information. Therefore individual and
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businessman need to update their software from time to time and run antivirus program in order
to indentify virus so that they can be removed for safety and security of information.
Limited information need to be post on social media: Individual and businessman need to put
limited or few information on social sites such as Facebook and Twitter so that unknown people
or close friend cannot make misuse of such information for their fun and enjoyment (Priisalu and
Ottis, 2017). People need to avoid posting unnecessary post or photo so that other people cannot
use for undesirable purpose.
Use software that are authentic or have trusted source: It is responsibilities of individual and
manager of organisation to install various software that are get form trusted sources so that no
harm can be caused to personal and crucial information of individual such as bank details,
background of individual.
Use secure WIFI connection: Person while working online needs to use secure WIFI
connection in order to avoid different challenges or threats to individual information. While
connecting to public WIFI individual need not have to convey or exchange private information
or data for extra security and privacy measures.
Difference between blog and websites
It can be stated that blog is a type of websites where individual post different content in
reverse chronological orders thus it is usually in form of blog post or entries. It included various
corporate blog that have lot of information related to leadership or any other material and facts
which is runs and operated by single individual or number of people. On the other hand websites
that is static in nature where content is arranged in organised manner in various pages. Content
that are posted in blog are regularly updated whereas in websites the content is not such
frequently changed or updated (Tarekegn and Munaye, 2016). Therefore it can be stated that
blog is dynamic and ever changing due to numerous updation by some of bloggers. Most of
business organisation in order to build strong relationship with customers uses blog to inform
them about recent prices, offers and various products available. It can be also be concluded that
blog being part of website or whole websites whereas websites cannot be blog. Another
difference between blog and website is that various pages are used to organise and display
content on websites on the other hand in blog articles are organised through use of tags and
categories.
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Various tools that are used to create blog
Google calendar:
Calendar tools like Google calendar can be used to plan the activities to create the blog in
order to achieve the target. All the activities are to be schedule on the dates to get the things
effectively and efficiently. Publishing of post per day on the blog helps in sharing of different
ideas in planned manner.
Dropbox
Blogger gets the ideas from different modes such as files, PDF, PDP, EXCEL can be
store in drop box to have better management of the ideas (Singh, 2019). It’s also help in sharing
the ideas like photos, videos etc.
Keyword planner
This helps in reaching of post to many people in the market to obtain the positive results.
Keyword planner helps in directly getting to the post which have being done on the blog. Google
returns the results on search volume and keywords to the user in the process.
Egg timer
This works as the alarm on which the works need to be completed in the process. Using
of the app for longer time can be judge by the egg timer. As notifications comes after the certain
time limit which is already scheduled in the process.
Blog can be communication tool
From the above analysis it can be stated that blog is an effective tool for communicating
or exchanging information with each another. Blog is personal diary that is used to organise
though and views of different individual in order to public breaking news. Therefore its is site
where individual share their views, ideas on various topics that can be read by different person to
get sufficient information. Blog is also used by marketing manager of company to provide
crucial information or recent offers of firm to different customers that are staying in different
countries (Chen, 2017). Therefore due to digitalisation blog is an effective tool that is used by
business to share specific information to number of people through creating blog. Most of
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corporate uses blog for external communication like media relation, business development and
crises communication. It also used for internal communication by enterprise so share that they
can easily exchange number of information without any delay so that customers needs can be
meet (Kazai, Yusof and Clarke, 2016). Therefore, it can be stated that Blog is an effective
communication tool that is used to exchange information to internal and external source of
business.
CONCLUSION
From the above report it can be concluded that due to rapid change in technology and
digitalisation most of the company and individual are using social sites to have fun or share
relevant information. It can also be illustrated from above analysis that individual and business
through following different measure can ensure their safety and security. At last it can be
concluded from above analysis that both blog and website are different from each other on
various term. Blog is an effective communication tool that used is used by individual and
manager of business to share different information to others.
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REFERENCE
Book and journals
Chen, L. C., 2017. An effective LDA-based time topic model to improve blog search
performance. Information Processing & Management, 53(6). pp.1299-1319.
Firth, J. and et.al., 2019. The “online brain”: how the Internet may be changing our
cognition. World Psychiatry, 18(2). pp.119-129.
Frasquet, M. and Miquel, M. J., 2017. Do channel integration efforts pay-off in terms of online
and offline customer loyalty?. International Journal of Retail & Distribution
Management.
Hampton, K. N., Shin, I. and Lu, W., 2017. Social media and political discussion: when online
presence silences offline conversation. Information, Communication & Society, 20(7).
pp.1090-1107.
Kazai, G., Yusof, I. and Clarke, D., 2016, July. Personalised news and blog recommendations
based on user location, Facebook and Twitter user profiling. In Proceedings of the 39th
International ACM SIGIR conference on Research and Development in Information
Retrieval (pp. 1129-1132).
Miller, D., 2017. The challenge of industry challenges: the uneasy encounter between privacy
protection and commercial expression.
Priisalu, J. and Ottis, R., 2017. Personal control of privacy and data: Estonian experience. Health
and technology, 7(4). pp.441-451.
Sengupta, N., 2018. Security and Privacy at Cloud System. In Cloud Computing for
Optimization: Foundations, Applications, and Challenges (pp. 207-234). Springer,
Cham.
Silva, G .M. and Goncalves, H. M., 2016. Causal recipes for customer loyalty to travel agencies:
Differences between online and offline customers. Journal of Business
Research, 69(11). pp.5512-5518.
Singh, A. and Chatterjee, K., 2017. Cloud security issues and challenges: A survey. Journal of
Network and Computer Applications, 79. pp.88-115.
Singh, A. P., 2019. Cloud Computing: Security Issues Challenges and Solution.
Tarekegn, G. B. and Munaye, Y. Y., 2016. Big Data: Security Issues, Challenges and Future
Scope. International Journal of Computer Engineering and Technology, 7(4).
Voorveld, H. A. and et.al., 2016. Consumers' cross-channel use in online and offline purchases:
An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal
of Advertising Research, 56(4). pp.385-400.
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