Integrated Professional Skills in the Digital Age

Integrated Professional
Skills in the Digital Age
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Positive and negative aspects of Social media on the Internet....................................................3
Challenges and measures of security and privacy that must be taken when Social media
services are used online...............................................................................................................5
Features, applications of social media platforms and their suitability for businesses.................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
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INTRODUCTION
With a shrinkage in the workforce in organisations, the employees will be assigned and
expected to manage a lot more complex tasks with limited supervision. This requires a
continuous learning and development of their new skills to remain updated and in sync with the
latest trends in the market (Donohue, 2016). Social media can be referred to interactive
technologies that are mediated through computer and facilitate the process of sharing and
creating ideas, information and several other forms of interest. The report is based on social
media which has become one of the most widely used services on the Internet today. It explains
the positive and negative aspects of social media, various challenges associated with it and the
different measures of security that can be taken while using online social media services.
MAIN BODY
Positive and negative aspects of Social media on the Internet
Social media has completely changed the way people interact with each other over the
last few years and the way in which technology is growing, it is sure that the number of people
using social media is going to shoot up in the coming years. Various positives and negative
aspects of social media are described below –
Positive aspects
 Connectivity – Connectivity is one of the most positive aspects of social media as people
from any corner of the world can connect with anyone at any place and time. People on
social media can connect with each other and share thoughts, ideas and information.
 Updates and Information – Social media keeps people updated regarding the latest
happenings in the world by providing accurate information which in case of television
and other print media may not be true.
 Helps in building communities – Social media helps in building new communities as
people from various communities can interact with each other and share ideas (Grand-
Clement and et. al., 2017). For example – people having similar interest can join those
communities like gaming communities, fashion community etc.
 Target audience – Social media has helped brands in reaching out to a large number of
people in order to create awareness and promote their products in the market. Also,
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