Integrated Professional Skills in the Digital Age

This document discusses the positive and negative aspects of selling services and products online and offline. It also explores the challenges and measures of security and privacy that individuals and businesses face when going online. Additionally, it compares and contrasts online services based on different aspects.

Integrated Professional Skills
in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Compare and contrast between the positive and negative aspects of services and products
being sold online and offline.......................................................................................................3
Discuss the challenges and measures of security and privacy that individuals and business take
when they go online.....................................................................................................................5
Compare and contrast online services on the basis of different aspects......................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Technology assumes a significant job as it straightforwardly sways on the decision and
inclinations of clients. These days, innovation is changing quickly and effect on the general
purchasing conduct as clients like to devour and purchase those items just as administrations,
which is new or creative in advertise. The organizations are currently moved to online
contributions because of advancement in innovation and inclination of clients. Giving the
merchandise and administration however online medium assistance organization to arrive at
greatest number of individuals and improve their efficiency and gainfulness level (Bradshaw,
2017). For the current report, Marks and Spencer is thought about. The organization has some
expertise in offering quality garments and food items. It offer item in excess of 12 nations by
both disconnected just as online medium. Its chiefs utilize trend setting innovation so they can
offer new and quality items in advertise that help in accomplishing upper hand at commercial
centre. The report covers positive and negative part of selling items. Furthermore, the difficulties
looked by organization in offering item online are portrayed in the report.
MAIN BODY
Compare and contrast between the positive and negative aspects of services and products being
sold online and offline
At the world of digitalization, where individuals are all the more moving towards setting up
their business online as they spares a lot of expenses at the online stages. Each business once in a
while is setting up their activities at online stage. As for the situation with imprints and Spencer
the organization works at both on the web and disconnected base. The organization shows every
one of its items at online stage which empower the individuals to take a gander at the items and
make a buy. There are numerous positive viewpoints to maintain the business on the web and
these are as per the following:
Positive aspects
Global access: The online stage locales help the clients and the business to get a worldwide
access for the website. Here the clients can visit the site 24*7. Online stages permit adaptabilities
to the clients so they don't need to visit to the stores and they can put request regardless to the
spots or time they are putting request. Sites at online stage have legitimacy that they can be
getting visited at any hour and from wherever (Huda and et. al., 2017). Presently the individuals

don't need to make time from their bustling timetable to go for stores or shopping centres to buy
the items. They can benefit the administrations and yet the items through online at this point.
Improved customer service through greater flexibility: The business can give more
administrations through adaptability in their tasks. A few locales have the choices for giving
blessings wherein the clients can purchase the items to blessing it to another person. The
organization would wrap that item for that individual and would make it particularly adequate for
him. Aside from this, the organizations additionally give the conveyance benefits in which the
items would get conveyed at their entryway steps.
Cost savings: Business can spare a tremendous cost when they work at online stage. Their
expense for distribution centre, store, work power, store power, upkeep cost and other expense
has been spared through this. At the point when a business would have the option to spares its
cost, the benefits edge for the business naturally would get expanded (Goldie, 2016).
Faster delivery of products: The clients experience quicker conveyance for their items.
Ordinarily the client would get its arranged items inside 3-4 days which is now pre-educated to
the clients. The clients additionally have the assessment of one day or 24 hour conveyance for
which they need to follow through on additional cost as a conveyance charges.
Less paper waste: The online stage has helped the general public into the decrease of desk
work which has spared the paper to a very degree. All the work has been performed
electronically now which was done before at papers. Additionally keeping up an administrative
work is an intense activity particularly when a business has a great deal of exchanges in a
specific day. A similar case applies with imprints and Spencer. The organization spared a great
deal of desk work by means of propelling them at online stage locales.
Negative aspects
Privacy: At the point when an individual puts in the request at the online stage, he enters
his own data in it to get the thing or the item conveyed to him. A few people additionally pick
prepaid strategy where they paid for the thing by means of their banks or cash wallet, this action
has a bad mark that this individual and private data about the client which he ought not to need to
impart to anyone get spares (Mihalcea, 2017). This data can get hacked by anyone and can be
utilized by another person. This is consistently an immense disservice of internet shopping.
Price wars: As now all the organizations are coming at the online stage they all can cut
their costs or cost which benefits them as they would now be able to give the items or the

administrations at lower costs to the clients. Be that as it may, this has begun making a war of
costs where the business gives his items at lower costs to their clients to pull in them. This value
war just has profited the clients however not the organizations (Gretter and Yadav, 2016). The
equivalent is the situation with imprints and Spencer; the organization encounters the value wars
which it confronted online as its different rivals are additionally lessening their costs of items to
draw in the clients.
Returns and complaints: In the event of online the client can't contact or see the item
truly; he possibly does that when that item shows up at his home. Be that as it may, if the item
which is been requested by the client doesn't get enjoyed by him on the other hand he need to
restore the item which requested for the following one which is commonly a tedious procedure.
Discuss the challenges and measures of security and privacy that individuals and business take
when they go online
Security: It is the primal issue and challenges faced by individuals and businesses when the
move to online portals. Security is the problem which reflex upon the challenge and risk that is
involved and harmful for the computers in relation with licking the personal information and
sensitive details of individual and Company whoever is the user using the computers. Thus,
security is considered as the major threat and challenges for both the businesses and individuals
because it increases the possibility of misuse of their personal information and can be resulted in
huge risk such as blackmailing and other external threats (Li and et. al., 2016). In businesses and
inflation with companies personal details include financial information’s, sensitive customer data
and many other potential information that is beneficial for the company and which is required for
the organisation to manage its competitive position in the market. In terms of people and
individuals who are using computers their personal financial information related to the bank
accounts and other details can also be hacked and easily misused by unethical user who is also
known as hacker for their personal favours and other benefits. Therefore it is important to
overcome such problems involved with individuals and businesses boat with security and data
protection. for doing so both the parties can secure data information and software which helps
them in preventing any threat and specially from keeping themselves safe from hackers by
developing strong passwords on their systems and maintaining appropriate security.
Privacy: It is another issue which is being faced by individuals and businesses both. And
technology is moving towards advancement and digitalization is increasing there are several

ways by which privacy can be invaded by the external on healthy users who are hackers and
unauthorised to do so. In relation with businesses and individuals both parties need to use
computers and other electronic devices for depicting their requirements concerning the security,
privacy and protection of data (Donohue, 2016). For large organisation and companies securing
their personal details and maintaining privacy it is required to develop strong passwords and data
systems which are helpful and significance in protecting their sensitive data to be exposed to any
unethical user and hackers. These passwords and other security codes are just provided only
those individuals who are authorised to have when such as employees and other related parties.
Therefore it is suggested to both individual and businesses to adopt appropriate measures for
saving and securing their personal sensitive information and details by adopting appropriate
security systems and privacy measures.
Viruses: They are also considered as the major challenge and threat which is harmful for
individuals and businesses both in relation with managing and securing their personal details.
Viruses are the malware practices which is used by hackers another external party to break in
into the systems of individuals and it is harmful for the parties because they are unaware about
their privacy being breached and their information being utilised by other hackers by issuing
viruses in their systems.
Fake profiles: A few organizations additionally make counterfeit profiles to make their
destinations all the more dazzling. From these locales the clients gets pulled in and buy the items
without thinking about the validity of these destinations. Furthermore, one the client has made a
profile into their site; his data would effortlessly get spilled and can be abused by the others
which would make an issue for the client too.
Identity clone attacks: Profile cloning can be performed by an attacker using burglary
capabilities from a formerly existing profile, making another fake profile while using taken
private information. These assaults are known as character clone assaults the taken capabilities
can be used inside a comparable framework or across different frameworks (Jacobs, Amuta and
Jeon, 2017). The assailant can use the trust of the cloned customer to accumulate substance from
their companions or perform different sorts of online blackmail.
Location Leakage: The area spillage peril is a sort of data spillage. There is an example for
various customers to get to a relational association through mobile phones. For the most part,
applications are used to get to an online source through a mobile phone (McKnight and et. al.,

2016). The usage of PDAs for online access presents the new assurance risk of area spillage. The
use of mobile phones for online access urges customers to share their area information.
Compare and contrast online services on the basis of different aspects
Right now, whole world is enduring with the issue of COVID19. Because of which, the
matter of various firms are affected in troublesome way. To give required and wellbeing
fundamentals, association turning their organizations to offer online administrations. Diverse
business firms likewise utilize some application to run business exercises and tasks in powerful
way. There are various applications like Zoom, Go to Meeting, Team watcher, WebEx and so
forth.
Zoom: It is cloud based video conferencing apparatus where the individuals can have calls
with others. With the help of this application, undertaking reach its workers, share data and make
video assemble in type of sorting out conference and gathering (Becker, 2018).
Team viewer: It is an exclusive programming application for remote control, destocks
sharing, online gatherings, web conferencing and record move among PCs. In present time,
because of issue of COVID19, business firms utilize this application to make setting with their
workforce with the choice of work from home.
Basis Zoom Team viewer
Features This application is simple
appropriation with WebRTC
method. The fundamental
component of this
application is that
representatives can join from
anyplace or any devise. This
application support for up to
1000 video members and 49
recordings. This instrument
gets to additional highlights
like talk, telephone and
online courses.
This application has number
of highlights that can bolster
an organization to work its
business. The application is
remote help, remote
organization, remote access,
web based gathering, ready
to give instructional meeting
and online cooperation and
so on (Tammaro, 2016). By
utilizing this application, a
firm can move documents on
another framework.
Applications This application can be The separate application

utilized by organizations to
share data to different
workers, to make video
assemble and arrange
conference and gathering.
Aside from this, the
organization can utilize it to
visit with workforce and
imparting screen to other
workforce (Rogers, 2016).
empowers to interminably
contact and administrate
unattended Android gadgets
to determine issues rapidly
from anyplace and
whenever. This device ready
to get to PC over LAN,
WAN or the web. This
application additionally
ready to get to cell phones
and with its assistance, the
workers can share data, go to
instructional course,
gatherings and meetings with
their cell phones.
Sustainability This application is practical
on the grounds that by using
this application, the
organization can work its
business in current
circumstance of COVID19.
Supportability is consistently
the objective of this
application and this
application has
unquestionably chopped
down movement time and
help in limiting carbon
impressions too which is the
incredible maintainability of
this instrument. This
This application is
reasonable in current
circumstance of COVID19.
Since because of this issue
and pandemic the majority of
organizations work their
business by offering
alternative of work from
home to their
representatives. So by
utilizing this device, they
reach their workforce,
masterminding gatherings
and conferencing (Stephen
and Edwards, 2017). This is
economical as it giving

application is reasonable in
light of the fact that workers
can utilize it in Android
gadgets and this makes
simple to utilize this
application.
organizations an approach to
cut the climatic effect and
cost of movement.
CONCLUSION
From the above examination, it is closed innovation influence straightforwardly on the
general exercises and execution of an association. It is basic for organizations to utilize
imaginative innovation so as to continue in advertise for longer period and increase higher
accomplishment just as improvement. The innovation has both negative and positive viewpoints
as it happen cost to organization because of which there is decrease in the income level of an
association. In addition to this, it helps organization to draw in enormous number of individuals
and improve their client base level, which thusly has positive impact in deals and productivity of
an association. There are different difficulties looked by organization while utilizing new
innovation and online contributions, for example, information spill, security issues and some
more. It is basic for organization to consider all the components related with bringing of new
innovation so as to execute exercises in a viable and legitimate way.

REFERENCES
Books and Journals
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integrated approach to teaching twenty-first century skills. TechTrends, 60(5), pp.510-
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engagement in the digital ınformation age. International Electronic Journal of
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Jacobs, W., Amuta, A.O. and Jeon, K.C., 2017. Health information seeking in the digital age: An
analysis of health information seeking behavior among US adults. Cogent Social
Sciences, 3(1), p.1302785.
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McKnight, K and et. al., 2016. Teaching in a digital age: How educators use technology to
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Mihalcea, A., 2017. Employer branding and talent management in the digital age. Management
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Rogers, D.L., 2016. The digital transformation playbook: Rethink your business for the digital
age. Columbia University Press.
Stephen, C. and Edwards, S., 2017. Young children playing and learning in a digital age: A
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Tammaro, A.M., 2016. Heritage curation in the digital age: Professional challenges and
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