Integrated Professional Skills in the Digital Age - Assignment

INTEGRATED PROFESSIONAL SKILLS
IN THE DIGITAL AGE

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
1) Positive and negative use of internet to business and society. ...............................................3
LO 2.................................................................................................................................................5
2) Threats faced by organisation and society while using internet and measures which should
be taken to deal with threats........................................................................................................5
LO 3.................................................................................................................................................7
3) Comparison of different communication providers and its usefulness for business. ............7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Internet is a global computer network providing a variety of information and
communication facilities, consisting of interconnected networks using standardised
communication protocols. The study will give details about the positive as well as negative use
of internet to business as well as society, ie, how business and society is impacted by positively
and negatively by using internet. Further the report will highlights various threats which are been
faced by the society and business while using internet. And after that report will address
measures which need to be adopted so that the threats can be minimised(Gosling and Mason,
2015). Moreover, study will contain a detailed comparison between various communication
service providers and its usefulness for business.
LO 1
1) Positive and negative use of internet to business and society.
The use of internet has been increased very much these days. The Internet provides useful
data, information and knowledge for the personal, social and economic development and it is up
to the people that how they make use of internet in an positive manner. Positive use of internet
makes our lives simple and easy. The internet is an revolution in information technology. It is a
magical tools which helps people in becoming successful in career and business, but only by
positive and productive use of internet. Everything has both negative and positive impacts as
such use of internet also has negative and positive impacts to business as well as society(Gosling
and Mason, 2015).
Positive use of internet to business and society:
Helpful in building relationship
Today the use of internet has been widely expand as everyone uses internet where it is
the students or businessman. Earlier internet was use only by the high class people as it was very
expensive but nowadays it is used almost by every individual. It helps in bulind relationships as
there are various social media platforms available such as Facebook, Instagram, twitter etc,
people makes use of these platforms as by these medium people new people can meet and have
great conversation. These platform,s provide large audience at single place(Stromer-Galley,
2019).. Use of internet removes geographical barriers from between people. People can
communicative with each other, thus helps in inspiring society by each other. Internet not only
useful for socity only but it has an great impact on business also, as it is a easiest way for ab

business to connect with customers and clients. Internet is successful in making business
successful, helps in growing business and achieving its goals. By using Facebook and Instagram
business can attract more new customers and retain existing customers. From these platform,s
businessman get the idea of consumer behaviour, taste and preference of consumers etc. thus
helps in better planning for business(Wang and et.al., 2017).
Provide information
Internet provide information about what is been going in the world, as through facebook,
and other social media platforms people gets day to day information. Online network provides
information like news and new trend in market which helps them in increasing there knowledge.
People gets data about that what are the new fashion and trends coming in market ie, what other
people are buying etc, helps them in improving their buying behaviour. Online network provides
data about various cultures which are been followed by people ar different places. Internet is
helpful to business in such a way that it provides information about the needs of people, what
products people require, what are their taste and preference. It helps business in dealing with
competitors as by the desired information organisation can make changes. Nowadays online
shopping website like flip cart, amazon etc are growing very much so business can sell their
products by the use of that. Business takes reviews from that that are customers satisfied with the
products or services and if not, company can take measures to remove that barrier(Wang and
et.al., 2017).
Negative use of internet to business and society:
Lack of knowledge
The scope of internet has been expand widely but still there are certain people who are
not aware about how to use the internet. People use Facebook and Instagram etc, but they don't
know the risk of using that, ie. How much information is to be shared, they don't know about
privacy. Public makes use of credit card and debit card foer online shopping but they are not
aware about that their accounts may be hacked ore miss used by some people. The use of internet
has negative impact to business also as it increased insecurity, instability and stress. Today all
the business information is stored online, their confidential data can be accessed by other person,
which may lead to loss. The online information can be hacked by competitors. Thus, due to Lack
of awareness business can lead ton losses(Botta and et.al., 2016)..
Negative feedback

Online network has an impact on business as people give their negative or positive
feedbacks after acquiring the products or services, positive review is good but if there is any
negative review from the customers it impacts the brand image and reputation of organisation.
Some small business owners avoid the use of social meduia just because of its potential for
negative sentiments. Any negative review from the customers impacts the sales of product and
also reduces the brand image of company in market(Stromer-Galley, 2019).
Addiction
Use of internet has many advances but only when it is used in certain limit. Today
internet is used almost by everyone either students, workers or businessmen. It creates a sense of
addiction that people are so much addicted to the social media platforms. It impacts the lives of
people both personally and professionally. Internet addiction create mental illness to humans, it
creates psychological disorders when used more than a limit. People who are more addicted to
the use of online network are the teenagers, by execcive use they may have to suffer with anxiety
attacks or trauma. These days students spend lot of time on social media which impacts their
study and other task. So by these reasons it proves that internet addiction is harmful(Christidis
and Devetsikiotis, 2016).
LO 2
2) Threats faced by organisation and society while using internet and measures which shouls be
taken to deal with threats.
Threats which are faced by organisation while using internet are as follows:
Hacking
The major issue which impacts the working of an organisation when internet is used by
them is hacking. Hacking is an attempt to exploit a computer system or a private network inside
a computer. Hackers damages the data by erasing or changing the data or by damaging the actual
data(Botta and et.al., 2016). Hacking impacts the organisation in such a way that the confidential
information of company is leaked to other competitors. It impacts in such way that losing
business information to thieves means loss of competitive advantage for a company. When
company website are been hacked it can cause serious consequences for business, it can
negatively impact the reputation of company, leaves a business legally liable, can be a cause of
loss of slaes and many more. When the computer systems are been hacked by the hackers any
confidential information related to future planning or decision which company is going to take

can be leaked to competitors which negativity impacts the overall progress of an organisation.
Hackers can also damages company financially by hacking organisations accounting files le, the
company would no longer knows who owed its money(Christidis and Devetsikiotis, 2016).
Malware
Malicious software commonly known as malware which affects the business activity on a
daily basis. It disturbs IT and computer process and in extreme case delete or steal the data or
hold to ransom valuable business and personal data. Malware gives permission to hackers to
access all the data, devices and systems without permission. Its just a cold malware which
changes over time. Types of malware which can enters in a computer systems are ransom ware,
Trojans, worms, keylogger, rootkit, spyware, etc. With time it continues to get faster and
smarter, finding new ways to the device or network. Malware software is an growing threat to
small and medium business(Botta and et.al., 2016). It can affect almost every device ie,
computer, mobile or tablet to larger systems such as servers and databases. Once malware enters
in a business computer it monitors all the activities which is harmful for the organisation as its
information is been continuously monitored by some other person and company does not knows
about that. So this affect the overall functioning of organisation.
Phishing
Phishing is the fraudulent which used to obtain sensitive content such as username,
password and credit card details. Phishing attack is an fraudlentb meassage, usually in the form
of an email, which attracts user to click that link. By clinking that links it leads the user to victim
malicious website or initiates a malicious download(Andersson, 2016). These links are provided
to employees in an organisation as when the employee click the link it gives access to hackers
and after that any activity on that PC will be monitored by hackers and thus day to day activity of
business are monitored by them. When phishers lounge an attack they usually need to hijack a
particular brand. As attackers typically set up a malicious landing page which closely resembles
the web page of a trusted brand. This makes easier to convenience victims to respond to a call or
action, such as filling out a form or downloading something. This types of publicity affects the
brand image, leaving the impression that its web pages are unsafe. It results into loss for the
company as customers might end up avoiding the brand's legitimate websites for fear of
accidentally landing on a fake web page.
Threats which are faced by society while using internet are as follows:

Online frauds
As the demand of internet is increasing rapidly the chances of frauds are also raising.
People use various online website ton do shopping, they uses credit cards, debit cards and online
banking etc but they are not aware about the fraud which can be done to them wile they are
doing online shopping(Andersson, 2016). Many company do online frauds to customers as they
give offers like if they made a purchase of a required amount they will be rewarded. Some
customers come in that circle and become the victim of fraud. Sometimes people are requested to
attend a call or respond to fake messages and people who don't have enough knowledge do that
activity and their accounts are been hacked.
Cyber crime
Almost everyone uses uses internet today, as chances of cyber crime are also increasing.
The impacts of a single successful cyberattack can have far reaching implications including
financial losses, theft of intellectual property and loss of consumers confidence and trust(Li, Da
Xu and Zhao, 2015). People use various social media platforms and share their personal details
there so there are chances that their data can be hacked. People make online purchase by using
internet but it is very risky that their passwords can be hacked which may lead to financial losses.
In this way online network affects the society.
Measures of security and privacy which should be taken while using internet:
There are many ,measures which an organisation should adopt so that it can secure itself
from the hackers. The organisation should make an effective security system, network provider
which the business is using should be trustworthy. Strong firewall must be installed on every PC
in company so that any malicious activity can nt enter into computer(Li, Da Xu and Zhao, 2015).
Organisation should make use of effective antivirus programs, such as avast, kaspersky, quick
heal etc. byb using such anti malware programs the malware attack can be controlled. And for
society those people who do frequent online shopping should not visit any fake website. Public
must use only trusted public WIFI while they are outside. While creating any online account
people should use strong passwords so that the chances of threats are reduced.
LO 3
3) Comparison of different communication providers and its usefulness for business.
Video Conferencing E mail

Video conferencing means to conducts a
conference between two or more individuals at
different sites by using computer network to
transmit audio and video data. Video
conferencing has an great advantage over
teleconferencing is that user sees each other,
this allows them to build stronger relationship.
When the video conference is conducted for
informal purpose, it is called a video call or
video chat(Taylor and et.al., 2017). There are
variety of ways by which video call can be
conducted, people use cameras connected to
build in laptops, tablet and desktop computers.
Electronic mail which is popularly known as
Email is a tool which helps people to
communicate, engage in conversations and
exchange documents wit a help of electronic
devices(Wallace, 2015). Email can only
operate when the device is connected to
internet and can not work without it. The two
features of Email are attachment, mime types
and address book.
There are various features of video
conferencing such as HD face to face
collaboration ie, ezTalks meeting initiates face
to face communication to move it online across
the screen by utilizing ultra HD video and
crystal clear audio. Real time private and group
chat, easy sharing and discussion, as by doing
video call the ideas and information can be
shred easily(Wallace, 2015). Others feature like
useful recording and playback as in video call
there is a feature that video call can be recorded
and when user want to see that they can play
that anytime. It can be made from both the
desktop as well as mobiles, android based
devices allows users to meet mobile and making
video collaboration anytime from anywhere.
Attachment is the most important feature of an
Email because it allows to attach any kind of
document be it Ms word, Excel sheet, video,
image, audio, PowerPoint presentation, etc
which has to be shared to the other receiver.
One can even add a message with the
documents attached with it. It is a fast mode of
transferring documents and can be sent to
multiple recipients at the same time. This
makes the work easier for the workers even.
Mime types represents Multi-purpose Internet
Mail Extensions(Taylor and et.al., 2017). It
enables client to send records in its unique
structure other than content. For instance on
the off chance that somebody sends a
document with unthinkable sections in the
event that somebody moves it as a book it can
free its unique structure and will be changed

over into content which will make an issue for
the business.
There are various application which are
available that allows us to make a video call.
The most famous video call application which
are widely used are google hangouts and google
duo. Other applications which available are
Appear.in, FceTime, slack,IMO, bluejeans,
Gruveo and many more. The benefit of using
these apps is that most of the applications are
free they just require one time registration, these
types of applications provide high quality video
while making calls. The audio on apps is also
very good.
Address book is a stored information about
the contacts with whom one is engaged in a
conversation on a daily bases which helps it to
be easily remembered and verified data which
is sent by mail.
The advantages of an Email are that it is very
easy to use and is quick for efficient work.
The speed of email is as fast as a blink of an
eye(Zhu and et.al., 2015). The
communication is very fast. Information
readily available which means utilizing of less
space of organizer and shelves. Globally it is
very useful since a mail can be sent to anyone
anywhere and one can open their own mail
anywhere in the world.
Video conferencing is useful for business also
as it helps in improving communication and re
establish relationships. Video call allows
business to conduct meetings with several
people at same time. Business owners can
connect with clients and employees and hold
discussions(Zhu and et.al., 2015). It saves time
and money related to business travel. Business
owners connect with people through video call
for routine meetings, negotiating deals,
interviewing deals etc. Video conferencing
enables participants to stay more focused and
alert on the topic of discussion. Video calls
Suitability of email is that there is
management and performance in the
communication of a business. A lot of data
can be sent through it. Updates, notifications
and offers can be delivered to the customers
by the organisation. Email is an effective
mode of engaging and communicating. It
enables organizations by setting aside its cash
as they to expel the cost of sending letter as it
is utilized once a day additionally helps in
speaking with organizations and customers
successfully(Botta and et.al., 2016).

displays the facial expressions of participants
whichb assistb in finding out that the other
person is interested or not.
CONCLUSION
From the above study it can be concluded that internet is very useful in today's world as it
makes task simple and convenient. Online network helps in building relationships as by using
social media platforms effective relationships can be made. By the use of internet user get
information about everything which is going around the world, it increases the knowledge of
people in society. It assist businessman also that they get information about needs and demands
of consumers. It has some negative impacts also that people are sometimes becomes victim of
frauds and by using it more it creates an addiction among people. Various threats like hacking
and malware are there which impacts in this way that the secret information of business as well
as personal information are hacked by hackers.

REFERENCES
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Online:
Internet. 2019. [Online] Available Through <http://customerthink.com/why-video-conferencing-
is-important-in-business/>