Positive and Negative Aspects of Social Media on the Internet

This report discusses the positive and negative aspects of social media on the internet, including its impact on connectivity, business marketing, and economic development. It also explores the challenges and measures of security and privacy when using social media online. Additionally, it compares and contrasts social media platforms based on their features, application, and sustainability.

Integrated Professional Skills in the
Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Positive and negative aspects of social media on the internet.....................................................3
Challenges and measures of security and privacy while using social media online....................4
Compare and contrast of social media on basis of features, application and sustainability........5
DISCUSSION..................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Social media is an application or website that helps in connecting people, sharing ideas,
view opinion of people with each other in real time. This report covers positive and negative
impact of social media on Internet. It also explains various challenges and measures of security
and privacy that are taken when social media services are used online. It also compares and
contrast their features, application and sustainability for businesses.
MAIN BODY
Positive and negative aspects of social media on the internet
As per the views of Alalwan and et.al., (2017) success of social media is due to effective
internet speed and network. Because of speedy internet connection people are able to share each
other feelings views and opinions by using social media platform. Feeling of loneliness among
younger generation has been reduces to large extend because of quickly and easily connection
between people staying away from each other. Due to digitalization most business use social
media for marketing of its business on wide scale and able to attract large customers. Thus, it
helps in reducing cost of marketing and advertisement as large number of information about new
launch product is transfer to customers by use of social media and speedy internet. It effectively
medium for advertisement as in today environment most of the people spend a lot of time in
using social media. Internet helps in economic development as different people share their ideas,
views, opinion that will enhance knowledge of other people living in society. Internet has result
in employment generation thus raise disposable income of customers and uplift there living
standard. People of society by use of internet is able to use update technology and enhance their
knowledge and skills to perform various. Social media is a platform that gives every individual
chance to share its talents worldwide and get popularity by use of internet. Speedy network and
internet connection helps in development of telecommunication business and enhance their
market share and profitability. Thus, internet is a useful medium that helps in quick exchange of
information, ideas and view through social media between people staying away from each other.
As noted by Vogel, and Rose, (2016 )despite so many advantages of social media on internet
there are many disadvantages of it such as continuous use of internet for social media has result
in trolls or abusive people. On the other hand cyberbullying is also increased as people share lot
of information on social media so stalker get personal information. It has also adversely impact
on business as it provides crucial information through social media and there are many hidden

place on internet that leak crucial information of business. Internet contain lot of information
some time undesirable information come on social media that harm people and children on
internet. In today world children and adult spend most of their time surfing and playing game by
using internet and quickly become addicted to it. Internet waste lot of time of individual that can
be used in doing something productive so it hampers both productivity and efficiency of
employees. One of the disadvantages of internet it possesses threat of hacking, virus as through
internet computer are connected to each other and hacker can steal personal information of an
individual easily by hacking its account. The information steal can be used for undesirable
purpose which can harm individual or person adversely. Internet is an effective medium for
advertisement on large scale but at the same time it creates more spam than junk mail. By use of
social media patience of people loss and it may cause depression, feeling of loneliness as people
compare there lives with others. Excess use of internet or playing games lead to unhealthy
lifestyle and cause problem of obesity.
Challenges and measures of security and privacy while using social media online
As per the view of (Newberry, 2018) there are a lot of challenges which are faced by the
user's who are using social media online regarding to the privacy and security. Human error is
one of the most common threat to companies or for individuals life. There are employees and
staff who do not realise they are putting out information of company which the business does not
want to let out. Hacking is a very common practice of social media which is that people are
losing there identity and hackers can misuse that information in a wrong manner. There are
people who can blackmail the users for the information and for misusing them in future. This is a
criminal offence to take anyone's private information and misuse it but if they are not caught then
the user is going to be blamed.
In according to 9 Social Media Threats You Need To Be Aware of, (2020) phishing is
stealing data from businesses can also be stolen and misused or shared with other companies in
market which will remove the uniqueness of the organization. Having uniqueness and self
identity is a very important factor for themselves and if that is not safe then using social media is
not suitable for them. Harrassment can take place on social media very easily and that is not
going to be good for the common people of the society. There are a lot of accounts on social
media which are left unattended and that can be a great threat for the common people because
they are not even aware of the threats they have by using social media.

In opinion of (Santos, 2017) having a strong password for the social media which the
users are using is very important and in fact the users should change there password every
month. It is very important for the people to be aware about the challenges they can face by
using social media networks because there personal information can get out which is not going to
be good. There are a lot of people who are misusing other people's information in market for
illegal activities. People should not post anything too personal and should be very careful about
the information they are letting out and to whom they are letting out is very important.
According to (15 Social Networking Safety Tips, 2020) having updated anti viruses in
devices which are being used for social media should be there and time to time updating them is
important so that there is no one who can get into their devices. There are a lot of ways through
which a hacker can get access to others personal information and then use it in a lot of different
ways. There are emails which are sent out from a personals mail ID without permission if the
hacker gets access to that information. The privacy settings have to be checked and updated all
the time because the social media gives an option of hiding information which is very important
in today's world because anyone can misuse the information which is personal.
Compare and contrast of social media on basis of features, application and sustainability
BASIS OF COMPARISON Facebook Twitter
Features Facebook offers lot of features
in order to connect people that
are staying away from each
other. It provides feature to
organize news feed and choose
content as per preference
(Burke, 2019). Helps in
effective marketing as it
advertise as per target
customers needs. Facebook
offers features such as like,
comment, share, Poke and
Poke Back. Live videos that
Keyboard shortcut helps in
quickly performance of
activities by using various
shortcut. Twitter offer feature
of adding 4 images in a tweet
and tag as many as people for
each photo. By using IFTTT to
add users by connecting it with
Twitter account (Senthil
Kumar, Saravanakumar and
Deepa, 2016). Advance search
it helps user in searching
various terms that are crucial

also helps in sharing specific
movement to large number of
audience (He, Wang, and
Akula, 2017). Group chat and
video calls is best features
from crazy people and want to
stay connected with their
friends through group video
calls. Facebook live is also
another features of Facebook
that allows you to stream line
video and you can also tag
people and comment on it
(Kumar, Choi and Greene, ,
2017). Messenger day in helps
in checking people active for
real time chats.
for him. Customised Tweet
Alert by using this feature is
help to those users who receive
large number of tweets every
day can track tweet of certain
people. Thus, it gives
notification when tweet is post
by use of SMS. Another
feature of Twitter is create
Twitter moments anybody can
create tweet movement
through its mobile. Download
All tweet is useful for
collecting and gathering
information at a single place
for convenience of user. Pin a
tweet permanently it is one of
the greatest marketing tool that
can be used by company by
pin a tweet permanently on its
profile so that customers can
effectively view such
information whenever they
require.
Application Custom Tab Apps is used to
create different things such as
video, images and menu.
Email Capture form App is
another features that allows
creating email capture form by
By using Twit pay application
of twitter people can easily
make payments to others.
Twibs app helps in building
strong relation with customers
through interaction between

using custom tab. Quiz and
poll app is used to gather
crucial information about
customers. Automatic Posting
apps this app is used to post
certain thing at several places
at once. Social integration
Apps it is used by business for
marketing their product to
target customers by sharing
pin and boards. Video
application it allows to upload
and share video to large
number of peoples. Gift
application is used to send
virtual gift to member in the
form of small icons.
customers and business.
Company can easily promote
its various offers and events of
company by use of Twizu app
(Bender and et.al., 2017).
People can also post Tweets
after some time by use of
Tweetlater. Group tweet
allows User to send Tweet
privately to its group of
friends. Twitter Alert is
another application that
provide information about
company , its product on
hourly basis. Twitpic helps in
sharing photo to relative,
friends and family of
individual. Strawpall helps in
following tweet of target
customers.
Suitability for business Facebook is suitable for large
business as it attracts wide
number of customers and
advertisement as per target
customers needs.
On the other hand Facebook is
suitable for small scale
entrepreneurship to effectively
expand its business in the
market.
DISCUSSION
Social media have both positive and negative effects on internet and effect society at
large. Large number of people are using internet for fun and enjoyment and it has become a
crucial part of their life. Internet has lead to economic development by generating employment,

enhancing knowledge of people and providing better lifestyles (Redmiles and et.al., 2017).
Internet has also promoted growth and expansion of telecommunication industry by increase use
of internet among young generation. It has adversely impact on health of human by causing
problem of obesity and depression among young generation. It also leads to hack of accounts
and steal of personal crucial information of individual. Various challenges in security and
privacy occur while using social media services online such as hacking of accounts, steal of
crucial information such as bank details or business secrets. Thus, in order to remove such
challenges various measure are taken to protect individual information form leak. Facebook and
Twitter provides various features to individuals to share their views, opinion by using social
media. Both are effective medium for marketing of business on large scale as it attract customers
by posting video and image of newly launch product.
CONCLUSION
From the above report it can be concluded that social medial impact positively and
negatively on internet. It can also be concluded that they are various challenges that are faced by
social media while operation online so measure are to betaken to protect user from such
challenges. Lastly it can be concluded from above report that twitter and Facebook differ from
each other on the basis of features, application and sustainability for business.

REFERENCES
Book and journals
Alalwan and et.al., 2017. Social media in marketing: A review and analysis of the existing
literature. Telematics and Informatics. 34(7) pp.1177-1190.
Auter, Z. J. and Fine, J. A., 2018. Social media campaigning: Mobilization and fundraising on
Facebook. Social Science Quarterly. 99(1). pp.185-200.
Bender, J. L. And et.al., 2017. Ethics and privacy implications of using the internet and social
media to recruit participants for health research: a privacy-by-design framework for
online recruitment. Journal of Medical Internet Research. 19(4). p.e104.
Burke, N., 2019. An exploration of the impact of social media usage on job performance and the
implementation of social media policies at work: A study within the food and beverage
industry in rural west Clare (Doctoral dissertation, Dublin, National College of Ireland).
Haimson, O. L. and Tang, J. C., 2017, May. What makes live events engaging on Facebook Live,
Periscope, and Snapchat. In Proceedings of the 2017 CHI conference on human factors
in computing systems.(pp. 48-60).
He, W., Wang, F. K. and Akula, V., 2017. Managing extracted knowledge from big social media
data for business decision making. Journal of Knowledge Management.
Kumar, V., Choi, J. B. and Greene, M., 2017. Synergistic effects of social media and traditional
marketing on brand sales: capturing the time-varying effects. Journal of the Academy of
Marketing Science. 45(2). pp.268-288.
Redmiles and et.al., 2017. A summary of survey methodology best practices for security and
privacy researchers.
Senthil Kumar, N., Saravanakumar, K. and Deepa, K., 2016. On privacy and security in social
media–a comprehensive study. Procedia Computer Science. 78. pp.114-119.
Shaw, I.S. and Luo, D., 2016. Citizen Journalism, Cyber-Activism, and ‘Crowdsourcing’:
Discussing the Sacking of Sierra Leone’s Vice President Sam Sumana on Facebook and
Twitter. In Digital Activism in the Social Media Era. (pp. 95-112). Palgrave Macmillan,
Cham.
Vogel, E. A. and Rose, J. P., 2016. Self-reflection and interpersonal connection: Making the most
of self-presentation on social media. Translational Issues in Psychological Science. 2(3).
p.294.
Online
15 Social Networking Safety Tips, 2020. [Online]. Available
Through:<https://www.nortonsecurityonline.com/security-center/15-social-networking-
safety-tips.html>
9 Social Media Threats You Need To Be Aware of, 2020. [Online]. Available Through:
<https://www.trendmicro.com/vinfo/pl/security/news/cybercrime-and-digital-threats/9-
social-media-threats-you-need-to-be-aware-of>
Newberry, C., 2018. [Online]. Available Through: <https://blog.hootsuite.com/social-media-
security-for-business/>
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