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Integrated Professional Skills in the Digital Age INTRODUCTION 3

   

Added on  2021-02-20

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Integrated ProfessionalSkills in the Digital Age
Integrated Professional Skills in the Digital Age INTRODUCTION 3_1

Table of ContentsINTRODUCTION...........................................................................................................................31.Positive & negative use of Internet...............................................................................................3Usage of internet to organisation................................................................................................32.Security measures taken while using internet applications...........................................................6Threats connected with the usage of internet .............................................................................6Security measures adopted while using internet applications.....................................................63.Comparison between two unified communication providers.......................................................8CONCLUSION..............................................................................................................................10
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INTRODUCTIONInternet is known as worldwide network that provides wide display of information and ismade with the use of interlinked networks. Today it is one of the most utilised platform due to itslimitless accessibility to information which are related with different subjects (Huda and et. al.,2017). Internet is most important tool to gain knowledge on various subjects and is utilised forseveral communication purposes. It has provided many advantages to common people byassisting them in performing tasks easily and quickly. People across globe can communicate withother easily through the usage of this channel. Social media available through this medium canbenefit businesses to promote their products or services. This report consists of negative &positive usage of internet and its threat. Along with this, necessary measures that can be takenwhile using internet applications are also discussed. Comparison is provided between twodifferent organisation that provides communication services is conducted to determine differencein their characteristics, applications and purposes in businesses.1.Positive & negative use of InternetApplication of internet widely depends on individual goals and expectations. With theadvancement in digital technology use of internet has been increased. Today it is innovating lifeof every individual (Walker, Bowkett and Duchaine, 2018). Communication services like Email,video conferencing, instant messaging, social networking, financial services, online shopping,funds transfer, online entertainment, etc are provided by this medium. It was originated andintroduced by United States.Usage of internet to organisationBusinesses today cannot imagine to operate its functions without the usage of internet.Every work of organisation is wholly dependent on it. Evolution of internet has changed everybit of day to day tasks of a firm. It assists an organisation to connect with people to promote itsgoods and services. Application of this medium has provided several positive benefits tobusiness organisations and are mentioned as under-Positive use of internet to organisation:-Establishing image:- It is very crucial for organisation to build a strong image in theenvironment to succeed in market and grow as a large concern. Internet helps businesses to builda perfect image. By creating an effective website on internet it can develop perfect existence in
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web. Nowadays, businessman uses social networking to make themselves recognised by targetcustomers and promote their brand models within targeted places.Communication:- Effective communication with customers is the need of business togrow its sales and profit revenues (Goldie, 2016). This interaction has been assured by internetand its services. Businesses can make of services of internet such as Email and instant messagesto communicate and build strong relationships with consumers. Video conferencing applicationslike Skype and Google Duo assists companies to manage and conduct long distance meetings.Information:- Internet has rendered different and simple ways through whichorganisations collects and keeps record of information. Research is required by company tomake strategic objectives, develop market plan and keep record of customer's requirements.Businesses can carry out research through the application web searches and online databaseswhich are easily available on internet. Negative use of internet to organisation:-Internet has brought many profound changes in operations and in ways through withbusinesses interact with customers. Along with different benefits it also has some drawbacks.Some of them are discussed below-Marketing complexity:-Internet has provided huge marketing landscape for businesses topromote their offerings in marketplace (Varlejs, 2017). It has encouraged opportunities forconducting affordable communication between various business groups. Henceforth, web is fullwith messages, visual advertising, visual content, text, images and video files. It has becomedifficult for organisations to be recognised as different from crowd. Hence, companies facesvarious challenges in selecting appropriate marketing tool so as to get best return on investment.Negative feedback:- Customers can easily post their dissatisfaction regarding any productof a particular businesses through internet. This negative feedback provided by consumers de-motivates other purchasers and also influence their buying behaviour. It impacts sales turnoverand profitability of organisations. Negative viewpoints shared on the platforms like Facebook,Twitter and websites poses a threat to company and also weakens its established image inmarket.Price driven competition:- Nowadays many business activities are performed directly onthe internet. Henceforth, it had lead to establishment of several businesses on various sites asthey are easier to develop and avoids infrastructural costs. Due to this benefit, organisations offer
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