Integrated Professional Skills in the Digital Age

This report discusses the positive and negative impact of online and offline sales, challenges in security and privacy while operating online, and a comparison between Zoom and GoToMeeting. It explores convenience, better prices, and more varieties as positive impacts of online sales, while negative impacts include environmental threats and delivery delays. Offline sales offer personal touch, quality time, and instant purchases, but also come with challenges like exhaustion and high prices. The report also highlights challenges in security and privacy, such as web tracking and phishing emails, and provides measures to protect data. Finally, it compares the features of Zoom and GoToMeeting for video conferencing.

Integrated Professional Skills
in the Digital Age

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Comparison between positive and negative impact of services and products sold online and
offline...........................................................................................................................................3
Various challenges in security and privacy while individual and business while operating
function online.............................................................................................................................6
Comparison and contrast between Zoom and Goto meeting.......................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
There are numerous developments and innovation in technology so most of the businesses
are using social sites in order to market products and services of company and gain competitive
advantages. So, individual and business need to have specific or professional skills in order to
work digitally and enhanced its market share. They are using both online and offline sales so that
need of customers can be satisfied in best possible manner. This report has discussed about
positive and negative impact of services and products being sold online and offline. It has also
explained about various challenges and measure that they need to be taken by individual and
business while using social sites or internet. At last it has compare and contrast between Zoom
and Go to meeting app in terms of application, features and suitability.
Comparison between positive and negative impact of services and products sold online and
offline
In recent world most of the businesses are offering online shopping to customers in order
to earn more profitability and market share. Most of the young generation likes to sop through
online as it provide ease and comfort to individual to easily purchased products while staying at
home. Some of firm also offers free home delivery so that more and more customers can be
influenced to make purchased and contributed towards growth and success of organisation.
Therefore various positive and negative impacts of products and services that are sold online and
offline are:
Convenience: One of the most positive points of online sales of products and services is that it
provide ease and comfort to people by delivering products at their doorsteps. They need not have
to wait in lines from making payments thus individual can make purchased within minutes (Wan,
Ma and Pan, 2018). It also provides opportunities to individual to shop 24/7 hours with pollution
free experienced therefore helps in better satisfaction of customer’s requirements.
Better prices: Online selling offers cheap deals and effective or better prices to customers to
make purchased as no middleman is involved because goods are directly sold from manufacture
to end users. Customer while staying at homes can easily compare prices of different brand and
select best possible position in order to fulfil its requirements. It saved lot of expense of
company such as parking, gas and electricity bill therefore helps in reducing cost and enhancing
profitability of firm.
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More varieties of products and services: People can easily find various brands products and
services online which it can use while making decision for purchasing particular products and
services of specific brand or company. Customers through online shopping can known about
nation and international trend thereby attracted to purchase specific brand products and services
to fulfil its need and requirements (Assiri and Almagwashi, 2018). It can also be stated that
online shopping give convince to people to select products as per their choice of colours and size
as it given opportunity to buyer to purchase from various retailer that are located at different
geographical location of country.
More controlled: While in tradition shopping customers have to spend lot of their time and
energy is search for products and services as per their needs and preference but due to online
platform company is able to effectively select particular products. Therefore whatever the
customer wants to purchased it can easily choose specific products without wastage of more time
and efforts.
Disadvantages of selling products and services online platform
Negative impact on environment: Most of the online products and services are packed by using
several layer of plastic or cardboard that possess threat on environment and health and well being
of people that are living in particular society. Therefore online shopping may be act as threat for
effective utilisation of resources as large number of wastage is generated through plastic bags.
Delay: One of the most and biggest challenges of online selling products and services is that
delay in delivery of products. Large organisation due to various external factors sometimes not
able to delivered products on time that resulted in dissatisfaction among customers (Yu,
Hudders and Cauberghe, 2018). Some time it can be delivered at wrong addressed or damaged,
lost or detoured that result in poor quality of products and services.
Risk of fraud: Another disadvantage of online shopping is that increasing chance of fraud like
credit card scams, bogus websites and hacking and phishing that have lead to threat to health and
well-being of individual. Private information of individual are lost so they tries to avoid online
shopping for their safety.
Positive and negative impact of various services and products being sold offline
Personal touch: Customers can easily come to specific stores and personal feel, touch various
products and services as per their requirements and taste. Therefore personal experienced make
them happy and satisfied thus motivated them to purchase more products as per their choices.
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Customers by personal touch can find damaged and deflect in products thus helps in selecting
best products and services for satisfaction of needs in effective manner.
Quality time: People tend to go for offline shopping in their leisure time so that they can
comfortable and freely select appropriate or right clothe or other products and services for
fulfilment of needs (Jain, Gyanchandani and Khare, 2016.). So, it can be stated that buyer can
closely examine its choice of products and services and buy particular products that it liked the
most.
Salesman: Offline sales offer best services that are a salesman is always present at every stores
of organisation so that customers can easily get products as per their preference. Salesman
through providing proper guidance or information to people about recent trends influenced it to
make purchased. Therefore customers can easily make accurate decision within limited time,
efforts so it is better than online shopping as Google or other social sites does not offer such
services.
Instants purchases: One of the most important benefits of offline sales is that customers can get
products immediately that is it does not have to wait for long to make purchase of products and
services (Li and et.al., 2019). Customers can take select products and services to their home by
making quick payments so effective delivery is another positive impact of offline sales.
Replace or return: Customers are free to replace or return their products if they are not satisfied
with it quality or designed or in size. Therefore it can be stated that they can easily and
comfortably exchange or return products to retailer so most of the people prefers offline
shopping more than online.
Despite of so many positive impact of offline sales there are some of the negative impact of
offline sales that can be illustrated as follows:
Exhaustion: Some of the people get tired, irritate and exhausted as despite of spending whole
day they are not able to get products and services as per their preference. Long hour shopping is
type of fun and enjoyment but sometimes it’s make tired and waste lot of time in offline sales to
purchase specific products for satisfaction of individual needs.
Crowd: Many people likes to have shopping so stores may have huge crowd in time of occasion
or season thus customers have to wait for their turn. Long lines in payment are also another
negative impact that reduce people satisfaction level and force them to prefer online shopping
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(Olimov and Roe, 2017). Some of the people does not like crowd so they always purchased
product and services through online medium for their comfort.
Expensive: It can be stated that offline stores may charge high prices as compared to online due
to various expense involved that lead to increase in burden on final consumers. There are various
online sites that offer products at reasonable cost therefore people prefer more online shopping to
fulfil their requirements.
Various challenges in security and privacy while individual and business while operating
function online
Due to increasing use of social sites and internet because of digitalisation and innovation in
technologies has lead to various challenges in security and privacy issue that are faced by most
of the individual and business. Some of the most common challenges that are faced by each
individual can be illustrated below:
Web Tracking: It is one of the common challenges or issue in privacy and security such as
website cookies are used to track individual in order to find their taste and preference. Most of
the organisation use their information to market its products to target customers therefore it is
against online policy (Jain, Gyanchandani and Khare, 2016). Unauthentic means are used by
large organisation to attract various individual for earning maximum amount of profitability.
Webcam hacking: It is least privacy and security threats as everyone heard about Flaw of zoom
which was one of the most popular software that is used by number of people for conference
meeting. So, it was found that without permission of individual a malicious websites is activate
camera thus some unknown person can physical watch individual without their knowledge.
Therefore such threats have lead to minimum use of Zoom app for safety and security of
individual.
Phishing email: There are many emails that have link which gather personal information of
various individual as most of the people without looking at URL click on link at provide various
crucial and personal information of individual (Assiri and Almagwashi, 2018). All such
information is used by some other person for unauthentic purpose or cause harm to other people.
Unknown person may demand specific amount in order to not use personal information of large
business or individual.
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Viruses and ransomware: Business and individual need to be protected from such challenges as
virus is threats to various crucial information and devices of organisation and individual. On the
other hand when virus take control over network and a price is demand from businessman and
individual to get data is known as ransomware.
Data breaches: Most of the detail such as credit card, bank detail and other crucial data can
easily leaked through social media and it is most difficult to protect individual or business from
such challenges because they does not have control over it. People are depend on service
provider to take various steps in order to ensure security and privacy of personal information of
individual and business.
After analysis of various challenges or issue that are faced by people while online there
are some of the measure that they have to take in order to effectively work on internet and
exchange various information to each another. Various measures that can be taken by individual
and businesses to preserve important data are as follows:
Blocked cookies: Individual and business in need to preserve information has to blocked third
part cookies in order to maintain anonymity (Lecuyer and et.al., 2018). Therefore it will lead
difficult or harder time for tracker to find the last time individual have visited particular sites or
username. So, it can be stated that blocking cookies is one of the best method to protect huge
amount of data or information been stole.
Privacy setting: Another measure that can be used by Individual and businesses is that making
changes in privacy setting so that while using social sites such as Facebook, Twitter tracker or
hacker cannot get sufficient information (Sahai and et.al., 2019). As these are particular sites
from where large number of information of people have been stolen in order to cause harm to
other individual such as bank detail, or crucial information of business that adversely impact on
brad image and reputation.
Strong password: Individual and business manager have to set strong password of their devices
or various apps so that nobody can indentify password and take away all crucial data of business
or particular individual. The password should be set by using mixed character or 8 number so
that unknown person cannot easily indentify or predict password for getting information for
undesirable purpose.
Unlinking Accounts: There are lot many link that can collect huge amount of data of business
and individual therefore person before clicking on particular link need to see or check URL to
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avoid future circumstance (Zaghloul, Li and Ren, 2019). It should also not provide information
to certain link that have come for unknown as they are most threat of various information of
individual and businesses.
Secure connection: Before connecting to specific Wifi connection individual need to check it
is authenticity so that no harm can be caused to privacy and security of information. Most of the
people use public Wifi so stop using such connection as they may be threat to important detail
such as Bank information or credit card. Firewall also helps in protecting computer form
unwanted traffic network so person need to make sure that setting of it is on so that data can be
saved.
Comparison and contrast between Zoom and Goto meeting
Due to digitalisation and Covid-19 firm are using zoom app and go to meeting app for
video conferencing or handling a meeting of top management so that business can function
smoothly. Therefore various features are given by Zoom app and go to meeting so that more and
more individual can business can use it for their level of satisfaction. Therefore comparison
between Zoom and goto meeting is as follows:
Features
Video Conferencing Features: Go to meeting have advanced technical features whereas zoom
has unique features such as both apps offer HD video, multiple types of webcam websites such
as full screen that have a gallery where all participant exchanging their webcam at specific time.
Touch up my appearance is one of the feature of Zoom app that allows softening filter and
another features virtual background that allows to display green screen while a meeting. Whereas
rich technical setting is present in Go to meeting that allow meeting organizer to optimize their
webcam visuals but this features is not present in Zoom.
Annotation and Whiteboard: There are various drawing tool that are provided by both Zoom
and Go to meeting that are easy, have fun to use and powerful. Attendees can easily point or
highlight or comment on various information of screen for better understanding (Hahn, 2017).
Whiteboard allows easily planning various strategies for smooth operation of business and
zooming annotation also to create text box for making comment or highlight information. But all
such features are limited in Go to meeting as compared to Zoom app. As in Go to meeting
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participant cannot point or highlights but they can annotate in various colours and it also offer
features of erase everything.
Web audio, Dial in and calling option: It can be stated that both app offer high quality web
audio that provide easy and comfort to all participants. Go To meeting app at every plans offers
call me Features and charge additional cost as it is not tied with tool free dialing option. On the
other hand in Zoom app offer tool fee dialing is available at added price of $100 per month and
more offers are available in same packages.
Host and admin control: Zoom has more option so that host or admin can have more control
over meeting held such as it can easily mute and unmuting or showing and hiding webcams.
They also have authority to control attendees to chat with each participates or only with host
therefore all such features helps in influencing more and more businesses and individual to use
Zoom app. Both app have extra level of security as they allowed attendees to wait so in go to
meeting it is known as meeting lock whereas in waiting room in Zoom app.
Call recording: Zoom offer limited opportunities for call recording say that in starting of Zoom
pro level only 1 GB or .mp4 cloud recording features is provided by app. On the other hand Go
to meeting offers Unlimited cloud recording and storage that are starting from mid level Pro
plan. Thus participant of meeting held can easily share to other people or listen it afterwards with
no additional cost (Jaswal and Malhotra, 2018). But in case of Zoom app individual that need to
store recording more than 1 GB need to pay $40 per month therefore it can be stated that Goto
Meeting app provide more value to customers as compared to Zoom.
Application: Now due to Covid -19 most of the business are using Zoom app that offers video
calling for ideal group such as 100 to 1000 participants for 40 minutes. Participants can be easily
connected with each another through use of smarts phones or electronic devices. Desktop client
app and mobile app or web client app are some of the application that are offered by Zoom app.
Zoom web portal is used by individual to change their profile, Zoom phone setting and meeting
setting. It is used to schedule, edit meeting as per choice and preference of organiser of meeting
so that every individual can attained (Pingo and Narayan, 2018). On the other hand Go to
meeting option provides application such as Screen sharing application allows to easily share
individual screen to other on secure basis. Mobile conferencing is another application that allows
to create online meeting through smart phones or electronic devices. Therefore all such
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application helps in better customers experienced and promoted more and more people to use
such app for arranging meeting.
Suitability: Both Zoom app is mostly suitable for small business to arrange meeting of people
so that they can easily share their view, idea to one another. It allows maximum number of 1000
participant to share their ideas by allowing group video conferences. On the other hand Go to
meeting can be suitable for large as well as big organisation to arrange meeting of top
management digitally so that accurate decision can be taken within limited time frame.
CONCLUSION
It can be concluded from above report that online sales of products and services is more
better than offline as it reduce cost as well increase customers satisfaction. Most of the
companies have increased their presence in online sites to attract large number of customers so
that it can earn more profitability. It can also be concluded that individual need to follow various
safety measure and precaution in order to protect huge data for misuse. At last it can be
concluded that both Zoom and Go to meeting offer different features and application that can be
used by individual and business in situation of Covid -19 to earn sufficient amount while
maintaining social distancing.
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REFERENCES
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