Integrated Professional Skills in the Digital Age

This document discusses the impact of social media on internet usage and the challenges and measures of security and privacy. It also compares the features of Facebook and Instagram and discusses their suitability for businesses. The document provides insights into the importance of professional skills in the digital age.

Integrated Professional
skills in the Digital Age

ABSTRACT
In the digital age technology use of social media and internet has been raising very
rapidly vise versa. Thus, the need of professional and communication skill has also been
enhanced. Social media has affected internet in both negative and positive aspect. There are
many challenges which are faced while using social media sites and various measures can be
further utilized by an individual to overcome this challenges. Social media sites such as
Facebook and Instagram had unique features, application along with applicability useful for an
individual in professional and personal context. The social media sites it an effective
communication tool that can be used by individual to interact and communicate with each other.

Table of Contents
INTRODUCTION...........................................................................................................................2
LITERATURE REVIEW:...............................................................................................................2
Compare and contrast between positive and negative aspect of social media on internet..........2
Challenges and measures of security and privacy that are taken when social media services are
used online..................................................................................................................................3
Comparison and contrast among Facebook and Instagram's application, feature and discussing
their suitability for the business-.................................................................................................4
DISCUSSION AND ANALYSIS:..................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
1

INTRODUCTION
Technology is increasing and so use of internet is also increasing rapidly. Due to use of
internet communication skills and professional skills are increasing rapidly. The above report
includes comparison among positive and negative aspect of social media on internet. Discussing
challenges and measure of security and privacy which are taken when social media service that
are online used. Taking Instagram and Facebook as example of social media, further comparing
and contrasting their feature, application, discussing their suitability for the businesses.
LITERATURE REVIEW:
Compare and contrast between positive and negative aspect of social media on internet
As per Benson, (2018) Social media website are more popularly used by individuals
nowadays and it is more related to everyone's daily life. It had become a part of everyone's
routine life. For each and every aspect people are using this websites so that they can post
photos, review, videos, opinions, views, events, memories at wide platform. Due to which use of
internet has been raised significantly. With the growing use of social media site it has both
negative and positive aspect on internet. For business perspective it is very helpful for an
organization to market and promote their product and services easily to the wide range of
individual through social media sites. But along with that individual could also enhance their
brand reputation and popularity through social media channel. Company could post videos,
photos so that individual get attracted towards them and are encouraged to buy product so sale of
the company would immensely grow. (Social media update,2016).
According to Huda and et.al., (2017) Along with that it also helpful for individual to
gather information and knowledge on various things. So this can be easily available on social
media sites. Individual can easily interact and communicate with anyone across the world at the
social media platforms. For accessing to wide range of people, they use various social site that
are Instagram, Facebook, LinkedIn which are depended on internet widely. It is the most
common source of surfing several websites and connecting through people at anywhere in the
world. There is direct relation among using social sites and utilizing internet. As for accessing
social media website and staying connected with their loved ones they will need internet, if they
will not be having these they can not be connected with them. Hence, it can be stated that social
media sites has enhanced the use of internet for individual more (The advantages and risk of
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using social media, 2015). Social media has great impact on the internet communication and
affect it positively. With the huge advantage of social media such as enhanced communication,
knowledge and information etc., by which use of internet has been raised(Recruitment via social
media, 2019). Various online business transaction needs access to internet which had raised ease
of using internet among individuals.
According to Khalil and Osman, (2017) The major negative aspect of social media is that
individual had become more aware of their health and safety, they had reduced using social
media sites due to that. Using social media sites for long term people tend to suffer from various
diseases such as depression, anxiety and poor sleep quality etc. So individual can face this type
of problem and could gain addiction to these sites. The another negative impact on social media
is that people had become more technological oriented and thus children, adults are more
addicted to the social media sites and gamings. Somehow it has resulted to isolation. Hence,
wide range of companies are trying to reduce its impact on adults and children by organizing
campaigns & seminars so that they can generate awareness among them for getting them away
from this addiction. So the if use of social media will reduce the eventually use of internet will
decline(The advantages and risk of using social media, 2015). Along with that it is huge
platform for individual to communicate and interact with anyone it also has major threat from
hacking and cybercrime. Majority of businesses and individual are facing this threats. Whereas
this had impacted use of internet negatively. As due to this hacking and cybercrime internet is
being blamed for that not such social media sites which in result had reduced the use if social
media among people. If use of social media will reduce then eventually internet uses will
decline. Somehow it can be stated that the social media could affect internet positively or
negatively it also enhances the use of internet whereas it also reduces its uses among individuals.
Challenges and measures of security and privacy that are taken when social media services are
used online.
As per Walker Bowkett and Duchaine,(2018)People are so addicted to social media that
they will post single thing on social media which will affect the life style of people. In some case
detail of each and every user is registered that can lead to cybercrime on these platforms. Even
people are registering their numbers on social media also that anyone can misuse they number.
Stories and post on social media must be shared and it must include each and detail of individual
life. There is lack of confidentiality among people so, there is lack of trust as well. The
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companies and businesses could also face many problems as there company's product
specification or services could be copied by any other business in market and could affect the
sale and revenue of that businesses. Cybersecurity application can also be used by individual
while they are using social media sites on their personal laptops and PC which is helpful for
them to safe their accounts from cyber theft and viruses.
Technology is increasing rapidly and people are using that technology effectively in their
personal and professional life. There are some threats of using internet and social media. The
malware such as Spyware could be installed into the users device and their personal information
and knowledge could be further leaked. These can be used by attackers for committing crime.
Cyber security is the most part of computer technology because in these people are not aware
about the security and privacy measures(Computer networks, 2017). There are certain security
and privacy measures which must be followed by people while using internet and social media.
For safeguarding their data an individual must use security measures so that no one can further
misuse it. They must ensure security check to their application so that they could safeguard
themselves from any fraud further. There are many other privacy option such as keeping their
posts public or private, hiding their information from other individuals on social media and
sharing their photos, videos to the individuals whom they want to see etc., which is given by
social media sites which can be used by individual and thus they can keep safe their data's,
photos and videos from any unknown individual.
Comparison and contrast among Facebook and Instagram's application, feature and discussing
their suitability for the business-
As per the Larsson, (2018) Facebook is American social media and the technology based
company. Whereas Instagram is American video and photo-sharing social networking services
which is owned by Facebook. Instagram is generally sharing a photo application while Facebook
connects with friends. Instagram has over 900 million users and thus Facebook has one billion
users. It allows short video and picture, users could see more which they could on Facebook.
Facebook is the great social media site for posting the curated content, because users prefer
original and authentic content. Hence, Instagram outperform Facebook when it comes to the
engagement. Facebook renders its user with freedom to share link, blog post or any other
informational contents. Along with creating and organizing event it also provides individual
chance to gain depth information including personal as well as company's informations which
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are added to the individual's profile. Younger generation is targeted by the Instagram whereas
Facebook preferred to adults.
Basis Facebook Instagram
Features The most amazing feature of
Facebook is that it connects an
individual with large number
of peoples at one platform. By
this connection feature
individual could easily contact
with anyone across the world.
It also had new feed where an
individual can post their
content on network. Recent
and top stories are shown on
news feed.
Sharing pictures through
stories is one of the exciting
feature of Instagram.
Individual could generally post
their photos, videos as well as
life events and share their
opinions and views related to
that event. Another feature is
image editing in which user
can modify their picture in the
way they want with the help of
amazing filters.
Application Events is the amazing
application of Facebook by
which an individual could
know about the upcoming
event in community and for
organized social gathering.
This event can be private or
public. The another application
of Facebook is Notes which
provides its user ability for
writing notes, attaching photo
and importing blog entries also
from the external sources.
Afterlight2 is well-known
photo editing application of
the Instagram which is helpful
in adding filters in the photos.
It contains natural filter's
library by which a user could
shape and add colour to their
images. The another
application is Canva which
popularly used by individual
for developing custom image
for social media. With the help
of this user could have
collection of memorable
photos.
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Suitability in business For business context Facebook
could be appropriate for
connecting with individuals
and marketing their brand and
product effectively. They
could easily market and
advertise their product to the
wide range of audience
effectively and could have
followers which will be seeing
that video or post.
It is most tremendous platform
that has been proved as an
effective social media network
for large companies. By this
network companies could
easily grow their business
activities. The feature and
application of Instagram help
companies to explore their
networks and taking brand
message on wide platform.
As illustrated by Coelho, de Oliveira and de Almeida, (2016) It can be stated that social
media site are communication tool as it connects the individual from anywhere in the world at
one platform. It can be seen that the individual could easily communicate and talk with anyone
through social media site. This site connects millions of people across the world. They can share
there posts, picture, video and blogs and can further share these with the wide range of public
and thus anyone could get connected with them through this. There are some popular examples
such as Facebook, Instagram, LinkedIn etc., which are most popular site where billions of
individual are connected with each other where they can share these views, posts, blogs, videos
and photos easily which is reachable to their each friend who is connected with them on that
sites. With the help of message feature they can make new friends and could further
communicate and interact with them. So it can be justified that the social media site are most
popular communicate tool which is used by billions of individual every day.
DISCUSSION AND ANALYSIS:
Social media has both negative and positive impact on internet. In the positive context
individual are gaining opportunities for further small businesses, they had started their online
business through this social site and gaining huge popularity and profits by selling their product
and service directly to consumers online. So thus, more and more social media uses allows more
internet. Internet's demand has been grown due to that. Along with that there are many negative
aspects of the social media site and internet (Arora and et.al., 2019). Individual are moving
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towards adopting healthy lifestyle and reducing use of social media sites. If use of social media
site has been reduced than the utilization of internet will also reduce. So it could be state that it
can have a negative impact on internet.
There are many challenges and measures of privacy and security that should be taken
while using social media sites online. Individual have major threat from social media and
internet to their privacy and confidentiality. The individual's photos, photos and personal detail
could be leaked up and misused by anyone (Stafford, 2018). Spyware is also dangerous malware
which can be used by cyber attackers for having a close watch on activities of employee and
could theft their persona information along with organization's as well as financial details. On
social media it hacks profile and steals passwords, picture etc., For avoiding these companies
could render effective training to workers on spyware and installing the anti-spyware in their
devices. So that there information could be protected.
Social media network is helpful for wide range of companies to gain huge attraction of
consumer towards their product and services. It can be stated that attractive videos and photos
which are posted by companies on this social media site is helpful for companies to enhance their
sale, it attracts more individual to the company's brand and product (Martin, 2018). Companies
can enhance their brand reputation among marketplace and could gain consumer loyalty base to
their brand. It is also helpful for small businesses also at these social media platform individual
could get huge success and consumer attraction easily by posting contents, features and
application of their product and services. Immensely it is the great promotional tool for
advertising, promotion and gaining brand reputation among marketplace. Each small and big
companies are now connected with these networks for gaining huge consumer interest in their
product and service and thus achieving huge profits.
CONCLUSION
From the above study it can be concluded that Social media sites plays an essential role in
digital age. Noway it has become more popular among the individual, professionals. Facebook
and Social media can be further utilized by individual to communicate with each other, sharing
post, videos and photos etc., For professionals they can use it as the tool for promotions and
marketing so that they can easily promote and market their product and services to the wide
range of population across the world. This is helpful in enhancing the brand reputation of their
product and service among the consumer and thus they can easily compete with its rivals in
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marketplace. With the integration social media has huge negative and positive impact on
internet. While using the various social media networks, individual could face large number of
issues that are hacking, cybercrimes etc., so that had to look for several privacy measures that
would protect them and their confidential information.
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REFERENCES
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Arora, A and et.al., 2019. Measuring social media influencer index-insights from facebook,
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Benson, L.E., 2018. Leadership Skills in the Digital Age: Implications for University Business
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Cohen, R., Newton-John, T. and Slater, A., 2017. The relationship between Facebook and
Instagram appearance-focused activities and body image concerns in young women.
Body Image, 23, pp.183-187.
Huda, and et.al., 2017. Empowering children with adaptive technology skills: Careful
engagement in the digital ınformation age. International Electronic Journal of
Elementary Education. 9(3). pp.693-708.
Huda,and et.al., 2017. Strengthening interaction from direct to virtual basis: insights from ethical
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Khalil, N. and Osman, K., 2017. STEM-21CS module: Fostering 21st century skills through
integrated STEM. K-12 STEM Education. 3(3). pp.225-233.
Larsson, A.O., 2018. The news user on social media: A comparative study of interacting with
media organizations on Facebook and Instagram. Journalism studies. 19(15). pp.2225-
2242.
Martin, P., 2018. Social media and the need to belong: self-esteem, narcissism and life
satisfaction on Facebook and Instagram.
Stafford, N., 2018. Dermatologists criticise Facebook and Instagram for removing psoriasis
images.
Walker, V., Bowkett, G. and Duchaine, I., 2018. all companies are technology companies:
preparing canadians with the Skills for a digital future. Canadian Public Policy. 44(S1).
pp.S153-S158.
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