Integrated Professional Skills in the Digital Age

This report discusses the positive and negative aspects of social media on the internet, challenges and measures of security and privacy, and a comparison between LinkedIn and WhatsApp. It also explores how social media can be used as a communication tool.

Integrated
Professional skills
in the digital age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Positive and negative aspect of social media on internet............................................................3
Challenges and measures of the security and privacy.................................................................5
Comparison between two social media applications..................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Social media is used as a communication tool, it helps people to connect with each other.
Some of the people use social media to make their carrier and find opportunities from this
platform. Instagram, Facebook, twitter are example of social media site.
This report will provide positive and negative aspect of spacial media on internet. It will
also discuss challenges and measures of security and privacy which are taken when social
services are used online. this report will compare two social media platform such as what's app
and LinkedIn. Comparison of both applications will conclude features, application, their stability
to the business. In the end of this report will justify that social media sides can be used for
communication or not.
MAIN BODY
Positive and negative aspect of social media on internet
Social media sites are useful platform which is used for the communication, and people
can connect with the whole world (Barbeau., 2019). It has positive use but many people use
those sides in negative way. Social media can help people to communicate with those people
who are leaving in other country. They can communicate with them and share their photo to each
other. Even it is used by the businessman, so they can keep in touch with their dealers who are
from another country. They can see each other though the video call features which is available
on the social media sites. But nowadays people are using this site in wrong way. Hear are
positive and negative aspect of social media -
Positive aspect
Carrier opportunities
People who are searching for job can use social media as a medium. There are some
social media platforms such as LinkedIn (Blank and Lutz., 2017). It is used to find job for the
people who are searching for job according to their skills and qualification. They can make their
profile on this platform and this application will suggest jobs according to the interest and
qualification. This application also suggest their profile to the companies and if they are impress
with their profile then they can call to those people for the interview.
Study purpose
Social media it also useful for the students because they can fund every kind of
information on the social media platform. Students can learn new skills and implement those

skills in their personal life. There are many motivational videos which motivate them to give
their best and never give up.
Voice for the weaker people\
Social media is a tool which is helps to rise voice of the weaker people (Braun, T. and
et.al., 2018). People who are demanding for the justice, and they are not getting justice from the
government. They can make their video on the social media and share their problem with the
world. It can be noticed by the big organization, and they help those people to get justice. There
are many cases in which people rise their voice on the social media, and they get justice by this
platform.
Awareness about issues in society
Social media is also provided information about the issues in society (Bridgstock., 2019).
People used to share post related to the politics, news and local incidents. People can be aware
about new and hot issues in the society and share their thoughts on it.
Negative
Addiction
Social media is helpful tool for the communication but one of their negative effect on the
social media is addiction (Celik And et.al., 2019). Some of the social media such as Facebook
and Instagram are very addictive, students are spending their most of the time on social media
platforms. It is abdication on them, and they do not give importance to the other things such as
studies, physical exercise etc. it is important for the parents to talk about this to their child.
Effect on sleep
Social media also affect on the sleep because people are spending their time on social
media, and they used to communicate with their friends till late night which affect on their sleep.
They spent late and wake up very late, they cannot concentrate on the other work because they
are not taking enough sleep daily (Hendriks and et.al., 2018).
Cyberbullying
A cyberbully is the use of social media to communicate false, embarrassing, or hostile
information to specific users. Among the major effects of social media, cyberbullying is an evil
that has become such an atypical toady. Victims of prolonged cyber-bullying often end up with
psychosocial problems like depression, isolation, loneliness, stress, anxiety, low self-esteem, and
some even become suicidal.

The lack of a mechanism to unravel users behind cyberbullying accounts is what is making these
activities rampant.
Staking
Mobile phones are connecting people to each other. Most of the people share their
location on the social media it means their friends know where they are. Students are used to
upload their status and also share what they are doing, watching, listening etc (Henry, Herzberg
and Kate., 2018). this habit of sharing every single this not only become addiction for them but
also make them a hyperactive because they always look for the new updates from their friends.
They always check their notifications and alert to respond because they believe on time
necessary
Challenges and measures of the security and privacy
Social media is the place where people connect with each other and share their thoughts
on the social media sites. It is useful for the people, but they also face challenges on the social
media related to the privacy and security. It is important for the social media sides to look for
this issue and provide proper solution to their users. Here are some challenges related to the
privacy and security on social media.
Hacking
Hackers are increasing day by day on the social media and it is affecting on their personal
life. It can be very dangerous for the people because hackers can leak their personal chats ,
pictures and their information on the social media. It can rune their life and they can face
problem from the society (Kitsantas and et.al., 2016). It is important for the social media sides to
see this problem and take Strictly improve their privacy and security.
Stalking and harassment
Most of the people use social media for the stalking and harassment which are crime.
People send them a message to the girls and abuse them. There are some cases in which people
blackmail others on the social media and ask for the money. It is important for the social media
platform to find those people who are doing illegal activities by using the social media. Not all
the social media privacy threats come from the strangers, people stalk others on the social media.
Adult content
People are spending their most of the time on the social media and share new pictures
and many things. Teenagers also using social media to communicate with their people but some

people use social media and post adult content or pictures on the social media. This post are
visible for the teenagers as well and this affect on their mind so it is important for the social
media sides to put privacy on the adult content.
Private data
Many business use social media for the advertisement for their product. Social media
give private detail to those companies such as number and their location etc. marketers use their
numbers to tell them about their product and company which can be disturbed their other work.
Social media sides should not provide their personal details (Manikandakumar and Ramanujam.,
2018). Their personal detail should be private because it can affect on their personal life.
fake news
Social media is the platform where people can share their thoughts and informative new
to the society but most of the users on the social media spreading fake new on these
applications. Political parties are spreading fake new to get vote from the people, so they can win
the elections. This news provides wrong information to the people, and they are misguided. It is
challenge for the society and people are losing their trust from the social media so these sites
should increase their security on the social media and block those pages who are making fake
new and gaining views on their channel.
Access to password
Now a days it is easy for the people to access to the others account because of weak
security features on the social media platforms. People can hack password other users easily, and
they can access their account easily. Social media should improve their password security
features so people do not fear to use social media.
Steps taken by social media
social media applications such as Facebook, twitter, Instagram etc. take this issue
seriously and improve privacy and security for the users. Now login notification send to the users
email and phone numbers, so they can see where their account has been activated and their
location detail also send to the users. Users can report on the social media if their account was
not activated by them. Other features they have implemented for the user is block and report.
Users can block to the people who are creating problem for them.

Comparison between two social media applications
LinkedIn and what's app are two different social media application which is used for the
communication, business and many other things.
Basis LinkedIn What's app
Introduction LinkedIn is an American
business and the employees
oriented service which is
operated through the mobile
apps (Matassi, Boczkowski
and Mitchelstein., 2019). This
application was launched on
2003 and it is mainly used for
the business purpose. Since
2016 this application was
owned subsidiary of the
Microsoft. They are having
reach to the more than 150
counties. This company was
founded by the Rid Hoffman
and Jeff Weiner is the CEO of
this company.
What's app messenger is a
freeware, cross-platform
messaging and voice over IP
service which is owned by the
Facebook. It allows users to
send voice and text message to
each other, and they also share
images and documents etc. on
this platform. This application
runs on the mobile devices but
it is also accessible on the
computer. This application
service required users to
provide their mobile number
for the registering their
number on this application.
Features There are different features on
this application which are
useful for their users. It is
business application so people
can make their profile on the
LinkedIn and search for the
job. They can also
communicate with the people
and apply for the job. One of
What's app is useful
application which is used for
the communication purpose.
There are some features which
attract people to make profile
on this application. One of the
best feature of this application
is that people can silent
documents and images to their

the best feature of this app is
that users can find jobs
according to their interest.
Users can search for the jobs
where they can fit and work.
Another most used feature of
this application is creation of
company page on these pages.
Small companies who are
looking for the employees post
recruitment on these platforms
and can find skilful people.
friends and it does not affect
the quality of the image and
documents. Another best
feature of this application is –
users can shares their real time
location on the what's app- and
see their location. It is useful
feature to find location of their
friends and family members.
Application detail This application is available on
both android and IOS
platforms. More than 660 plus
people are using this
application, and they are
operating this application in
more than 150 countries in
worldwide.
This application is available on
the play store and IOS
platforms so people can
download this application free
of cost. Size of this application
is 137.5 MB on IOS and 22.74
for android mobile phone
(Waterloo, And et.al., 2018).
More than 1.5 billion users are
active on this application.
Business suitability This application is suitable for
the business because this
application is made for the
business purpose. People can
make their profile on this
application and find suitable
job for them. Almost every
businessman have their profile
It is used for the
communication but what's app
have been launched their
business feature. People can
switch their account to the
business account and use it for
the business communication.
People can communicate about

on this platform, so they can
get recruitment updates from
them.
business.
Justification
social media is already used for the communication where people can talk with their
friends, family and collogues (Zhang and et.al., 2017). There are some more features available
on social media such as message services, video call and voice call. People can communicate
and send their information to the others. Social media use internet to run their communication
features effectively. Social media is also used for the business communication, they can talk with
the people who are in other counties.
CONCLUSION
As per report has been analysed negative and positive aspects of social media on internet
and how it affect on the people. This report has been discussed the challenges related to the
privacy and security on the social media platforms. It also has been compared LinkedIn and
What's app on the basis of features, application and their suitability to the business. In the end of
this report has been justified that social media can be used as a communication tool and provide
proper discussion over it.

REFERENCES
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