Integrated Capstone Project Assesment

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Integrated
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Integrated Capstone Project 1
Contents
Introduction......................................................................................................................................2
Background of Company.................................................................................................................2
PESTEL...........................................................................................................................................3
Issue Identified in Business.............................................................................................................5
Implementation of Change Management.........................................................................................6
Action Plan......................................................................................................................................8
Conclusion and Recommendation.................................................................................................10
References......................................................................................................................................12

Integrated Capstone Project 2
Introduction
The purpose of this report is to enlighten the reader with the information about the business
analysis of the Coca-Cola. The paper highlights details about the business environment of Coca-
Cola in which the company is currently working and evaluation of issues faced by the business in
workplace environment. The company is a multinational organization prevailing in the
worldwide environment and serves to the customers in the food and beverage segment. The
paper elaborates external and internal business environment of the company along with the
elaboration of the issues faced by the company and implementation of change management
program to eliminate such issues. It should be elaborated that being large scale organization the
company face regular need to improve the business model growth and productivity. Given
implementation plan would help the organization in taking the expected strategies into actions.
Background of Company
Coca Cola is organization that initially started off with being a local bottler in the market then
the company expanded its business in beverages segment in 6 countries. The company in
working in the international environment from past 100 years. The company began its business
expansion in the year 1904 as British Tobacco Company. This was the time when the company
aspired to enter in the market of Australian food and beverage segment in 1963. The company
operates its business in Indonesia, Australia, Fiji, Papua New Guinea, Australia and New
Zealand. The company has around 12000 employees working with them in the non-alcoholic
range of drinks. There are 43 warehouse managed by the company and more than 12000
employees working them. The company has owned more than brands under their brand image
(Baah, and Bohaker 2015). The organization focuses on working in dynamic segment of food
and beverages industry and become market leader as well. There are more than 270 million
consumers present with the organization whom the organization is working to satisfying them.
The company aspires to make use of global strategy in the business environment so as to involve
all the employees in the business environment make the organization successful as well (Coca
Cola Amatil 2020). Further, below mentioned is the elaboration of internal environment of the
company using strength and weakness analysis:

Integrated Capstone Project 3
Strength
Strong brand image: the company has dignified brand image in the market that helps the
customers to identify the brand purchase the products as well. The soft drinks of Coca Cola are
most selling drinks in the history of this industry. Thus, long existence of the company and
quality products has helped the company to maintain strong brand image in the market.
Global reach: as mentioned above, the company is company is serving millions of customers in
the business environment on a regular basis therefore; they have attained global reach in the
market. The company keeps on introducing new products on a regular basis and initiate effective
marketing strategies as well due to which the product is informed to the customers and the start
to purchase it as well (Ling 2017).
Weakness
Health Concern: with the emerging market, more and more people are getting concerned towards
their health and drinking aerated drinks does not provide any good to them. The health and
fitness concern among the people has reduced the sales of the company and made them think of
renovating the strategies so as to retain the customers. It is a controversial issue for the company.
Product Portfolio Management issues: the company manages 140 brands under their portfolio
and ‘n’ number of products as well which makes it difficult for the business to organize the
products in the appropriate manner and manage it. Thus, the company need to segment the
products on the basis of the market share and then work on them accordingly (Wang 2015).
PESTEL
Political: the political environment of the nation states that the government is stable and
sustainable as well resulting in which the companies are growing faster in the Australian
environment. The country is a constitutional monarchy with the queen Elizabeth II who is the
head of the state. According to the data of Statista, the country is renowned as 6th largest country
in world with strong alliance with other nations as well. The connection of federal government of
Australia with US initiates stability in the country (Maley 2015).