Integrated Project Management: Factors and Strategies for Implementation

This article discusses the internal and external factors affecting project management and strategies to implement appropriate actions. It includes a case scenario of Quasar Communication Inc and how to prioritize work, collaborate, and monitor progress. The article also covers the impact of political, economic, social, technological, legal, and environmental factors on project management.

Integrated project management

Table of Contents
Part B..........................................................................................................................................1
1. Evaluate the internal and external factors and their impact on project management
process?..................................................................................................................................1
2. Strategies to implement the appropriate actions................................................................2
References..................................................................................................................................4

Part B
1. Evaluate the internal and external factors and their impact on project management process?
According to the given case scenario of Quasar Communication Inc, the organization
is facing issues in managing human resources at the time of project management. The major
issue for the organization is lack of line manager acceptance in formalization of project
management for small, large and research and development areas for marketing. The
organization is following informal, fragmented project management structure in which the
project managers have lots of responsibilities but less authority (Kerzner & Kerzner, 2017).
The growth of the company has revolved around twelve large customers and a third party to
forty small customers.
Internal factors:
The internal factors that are affecting project management process of organization
considering the Enterprise Environmental Factors (EEF). The internal factors are based on
SWOT analysis.
Lawyer cost: The financial planning and distribution of funds to manage the project
management process are having the significant impact on organizational approach. Budget is
the critical factor for managing project activities related to marketing actions for small, large
and research and development project of QCI. For example, the organization is looking for
improvement in business functions and effective utilization of resources for encouraging
marketing (Harrison & Lock, 2017). For that purpose, the organization needs the high budget
that is difficult in the current situation of the organization. The focus of organization would
be on the delivery of product and services and maximum utilization of resources.
Legalization: The planning and implementation of project process majorly depend on legal
process and policies that followed by the organization. As per the given case, the project
manager of QCI is facing issues in managing activities and communication with the legal
authorities and lawyers. Therefore, the supply and quality of products and services are
decreasing for small customer groups (Costantino & et al., 2015). The lack of team qualified
team members and raise in the cost of maintaining legal requirements is affecting the project
management process of QCI.
External factors:
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Figure 1: PESTLE factors
Political factors: The political factors like changes in legislation and policies of the
government are having the direct impact on the marketing and sales strategy of the
organization. The modification in contracting terms is affecting the approach of the
organization to make the balance with the enterprise environment.
Economic factors: The demand is on an important external element that has the direct
impact on the marketing planning project and research and development activities. The line
and project manager of QCI are having lack of communication and analysis knowledge of
demand forecasting and planning. The current position of the organization suggests that
project manager is not able to dedicate the project as he is not having proper knowledge about
the market and needs of the small customer groups (Qureshi & Kang, 2015).
Social factors: In marketing and sales of organization considering the EEF the QCI is
lacking in the project management planning. The approach of the organization is not good for
small customer groups. In addition to this, the relationship between the supplier and
customers are not so good for the organization. These factors are affecting project
management approach of the organization.
Technological factors: The use of internet and online media for marketing is essential and
required for maintaining the relation with customer. The QCI is lacking to implement the
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PESTLE
factors
Political factors
Economic
factors
Social factors Technological
factors
Legal factors
Environmental
factors

technical tools for managing communication with line manager and other employees that
affecting the project management process of organization.
Legal factors: The legal factors that have the significant impact on project management
process of QCI involve the frequent modification in legal requirements of the business. The
contracting terms of business are having the impact of legal procedure and functions that
hindering the opportunities for the organization to maintain the positive run.
Environmental factors: The manufacturing organization is facing issues of lack of waste
management and emission of CO2. These issues are affecting business functions of
organization related to planning and implementation of the new strategy (Tosuntaş & et al.,
2015).
2. Strategies to implement the appropriate actions
The organization is facing issues in managing project management functions and
activities to improve the business. According to conversation of vice president and manager
the factors that affecting project management were discussed, now by using the following
strategies the management would be able to implement the actions with EEF.
Prioritize the work:
The marketing terms and project activities deal with a bewildering array request and
the requirement for log and short-term campaigning. In order to get the most out of the
resources and meet the business objectives through project management, the management
needs to prioritize the operations. For example, the management needs to develop a plan for a
small customer group and determine the time frame for offering knowledge and assistance
regarding products and services (Turner, 2016). The prioritization of tasks and proper
checking of project status will be beneficial for project team members too to maintain the
flow and meet the objectives of choosing the right activities for EEF.
Collaboration:
In order to get success in the project, the management team and top management
require the coordination. The two-way communication approach will be beneficial for the
organization to improve the collaboration and planning of the issues related to small, large
and R&D activities. For example, the utilization of online sources for sharing and collecting
information related to sale and need of customer would be cost and time effective for the
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organization to meet the objectives. The real-time communication with line manager and
stakeholders of the company will support to develop the integrated approach in decision
making for EEF. In the current scenario, the project management approach and techniques
are majorly based on the communication and approach of the company (Kerzner, 2017). In
addition to this, the project managers of QCI are having issues in the scheduling of task due
to lack of communication and knowledge about the specification.
Monitoring:
The proper monitoring of ongoing process and project actions is essential for the
organization to maintain the progress in the functional activities. The project manager has the
complaint about the lack of priority scheduling and supervision of computer program. The
proper establishment of in-house priorities and cost-benefit analysis would be better for
implementing the project actions. The monitoring and analysis of ongoing task would be
helpful for the organization to identify the problems and issues in real time and implement
the corrective actions to achieve the goals and objectives of EEF. As the managers of QCI are
not having any authority for implementing changes in approach is affecting the functional
approach of the organization (Binder, 2016). For the capital investment and involvement of
small customer group in business, the organization requires monitoring and progress analysis
of ongoing operations. Additionally, for the manufacturing of products the remark of the
project managers is essential for maintaining a positive approach to project management and
implementation of actions.
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References
Binder, J., (2016). Global project management: communication, collaboration and
management across borders. Routledge.
Costantino, F., Di Gravio, G. & Nonino, F., (2015). Project selection in project portfolio
management: An artificial neural network model based on critical success
factors. International Journal of Project Management, 33(8), pp.1744-1754.
Harrison, F. & Lock, D., (2017). Advanced project management: a structured approach.
Routledge.
Kerzner, H. & Kerzner, H.R., (2017). Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Kerzner, H., (2017). Project management metrics, KPIs, and dashboards: a guide to
measuring and monitoring project performance. John Wiley & Sons.
Qureshi, S.M. & Kang, C., (2015). Analysing the organizational factors of project complexity
using structural equation modelling. International Journal of Project
Management, 33(1), pp.165-176.
Tosuntaş, Ş.B., Karadağ, E. & Orhan, S., (2015). The factors affecting acceptance and use of
interactive whiteboard within the scope of FATIH project: A structural equation model
based on the Unified Theory of acceptance and use of technology. Computers &
Education, 81, pp.169-178.
Turner, R., (2016). Gower handbook of project management. Routledge.
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