Strategic Implementation and Business Strategy Capstone Report

This capstone report delves into the critical aspects of strategic implementation within business operations. It emphasizes the significance of applying well-developed business strategies to enhance organizational culture and achieve specific goals. The report explores the impact of various factors on strategic implementation, including organizational structure, leadership, resource allocation, communication, and reward systems. It also discusses the importance of commitment and dedication from all departments. A key component of the analysis is Porter's value chain, which is examined in detail to demonstrate how it can improve productivity and revenue generation. The report concludes that effective strategy implementation is essential for organizations to maintain a competitive advantage, improve business operations, and achieve long-term success. The report also provides an overview of strategic business models and the factors that influence their effectiveness.

Running head: INTEGRATED STRATEGY CAPSTONE
Integrated Strategy Capstone
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Abstract
This study focuses on implementation of strategies in business operations. It is very important to
understand the importance of implementing already developed business strategies within the
workflow of the respective organization. In order to improve the organizational culture, it is very
important for the business firms to imply the formulated business strategies in an appropriate
way. In this particular study, the concept of a business strategy and its significance are explained
in a precise way. It has been observed that various factors affect the implication of business
strategies on organizational environment and these factors are covered in this specific study. It is
seen that strategies are formulated and implemented for attaining the specific goals along with
objectives of the companies. In this regard, it can be stated that structure of the organization and
good leadership can increase the effectiveness of strategic implementation. In addition to this,
there are other factors like organizational resources are responsible for success of an organization
in business. Rewards and communication also creates an impact on implementation of business
strategies in the business operations. Commitment as well as dedication from all departments
plays a key role in enhancing the efficacy of strategic implementation. Porter’s value chain has
been explained in this particular. Therefore, productivity as well as revenue generation can be
increased if the management working at companies ensures the fact that the formulated strategies
are applied in the working procedures in an appropriate way. Furthermore, it can be stated that
organization can retain its competitive advantage if it applies strategies in a proper way.

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Table of Contents
Discussion........................................................................................................................................4
Significance of strategy in business.............................................................................................4
Factors impacting strategic implementation................................................................................5
Strategic business models............................................................................................................6
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
In accordance with the opinion of Budayan, Dikmen & Birgonul, (2015), strategic
implementation refers to a set of actions within a workplace or business firms. From the
perspective of Amara, Halilem & Traoré (2016) the main purpose is to effectively manage the set
of actions related to the delivery of the strategic scheme. In this context, it can be stated that
success of any kind of business depends on the proper implication of strategy. It has been noticed
that after assessing the macro-environmental and micro-environmental factors, a strategy is
created and implemented by the managers working at various organizations. In other words, it
can be stated that implementation is a procedure which turns business strategies as well as
schemes into activities with the intention of accomplishing the strategic goals or objectives.
The main purpose of the literature review is to understand the key factors responsible for
creating an impact on the strategic implementation of the respective organization. Apart from
this, significance of strategic implementation and Porter’s Value Chain are discussed in this
particular study It is seen that inappropriate implication of business strategy has led huge
financial loss to the respective organization. Moreover, it has been noticed that huge financial
loss often led the business firms to lose market shares. Apart from this, strategic issues can be
resolved if proper implementation is done by companies. In other words, it can be stated that
strategic implementation helps the company to retain its comparative edge in the existing market.
Discussion
Significance of strategy in business
According to Brewster (2017), strategy is an integral part of any business. Business
strategy guides the business firms to get a clear idea about the current trends as well as

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opportunities in distant future. From the perspective of Koc & Bozdag (2017), a fruitful business
strategy aids the business organizations to get an idea how it is conducting business internally.
Additionally, the well-defined strategy enables the firms to understand its core competencies
which make it to stay ahead from its close rivals.
As opined by Amara, Halilem & Traoré, (2016), business strategies enables the
companies to formulate mission and vision of the company. On the other hand, it examines
various changes occurring in the existing market like political changes, social changes, as well as
technological changes. In addition to this, it examines the changes in the choices and perceptions
of the customers towards the respective organization. It helps the business firms to create
business tactics thereby aiding them to cope up with future changes.
Factors impacting strategic implementation
There are many factors which are responsible for strategic implementation such as
company’s structure as well as leadership, organizational resources, interaction, and reward
system. Organizational structure determines how the procedures as well as relationships work
thereby impacting on the strategy implication procedure. Mohajeri et al., (2014) commented that
it is possible to implement strategy properly if the company possesses enough financial
resources, physical resources, human resources and technological resources. Success of strategy
depends on effective leadership. A good leader is capable of communicating the vision, mission
to its employees and can undertake significant business decisions.
Communication across all departments is necessary for making the applied strategy and
business tactics a success. It enables the employees understand what are their roles and how
much effort they have to give to attain the targeted business objectives. Commitment and
dedication from every level of the company is required for implying the business strategy

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properly. From the perspective of Sivula & Kantola (2014), rewards plays a vital role in boosting
the confidence as well as morale of the employees, which encourages them to implement
business strategies effectively.
Strategic business models
Porter’s value chain:
In accordance with the opinion of da Silva Guabiroba et al., (2017), the value chain
refers to the set of actions that the company carries out in order to add value to the existing of the
respective company. However, Porter’s value chain concentrates on the systems and it also
focuses on how the inputs are modified into outputs that are bought by clients. It has been
observed that Michael Porter’s value chain can be categorized into primary activities as well as
support doings (Chou, 2015).
Primary activities:
In the opinion of Sivula & Kantola (2014), primary activities are connected with the
physical creation and sale of the item or a service. In addition to this, primary activities remains
connected with the maintainance as well as support of the goods or services. They are comprised
of inbound logistics, outbound logistics, operations, marketing as well as sales and service.
Inbound logistics:
In case of inbound logistics, every procedure is connected with receiving, storing as well
as distributing the inputs internally (Amara, Halilem & Traoré, 2016). In this context, it can be
stated that supplier relations plays a vital role in generating value in inbound logistics.

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Operations:
In case of operations, these are transformation actions, that modifies inputs into the
outputs, which are sold to the consumers. In accordance with the opinion of Rohajawati et al.,
(2016), operational systems are responsible for generating value.
Outbound logistics:
It is seen that the actions deliver the goods or service to the clients. In this regard, it can
be stated that activities such as collection, storage along with distribution systems. These
activities can be internal or the external for the respective business organization (Johnson,
(2016).
Marketing and sales:
In order to persuade the customers, it is important to use these processes. Moreover,
Leonidou et al., (2017) commented that the sources of the value are highly dependent on the
advantages that are offered by the company. In addition to this, good communication skills are
considered as the sources of the value (Budayan, Dikmen & Birgonul, 2015). On the other hand,
Scott, Cavana & Cameron (2015) asserted that it is very important for the business firms to do
marketing properly because effective marketing enables the respective company to increase its
brand image as well as brand equity.

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Service:
These are actions which are connected with the maintenance of the product’s value after
it is purchased by the existing customer base. According to Cândido & Santos (2015)post-service
plays a vital role in increasing the effectiveness of word-of –mouth marketing of an item or a
service, On the contrary, Ahearne, Lam & Kraus (2014) commented that ineffective post-sales
service aids the respective business firm to lose its market share. As a result, it will stay behind
in the growing competition whereas the company’s rivals will capture a larger market share.
Support activities:
It has been observed that support activities always give support to the primary activities.
Procurement:
According to Lewis (2018), management of the vendors as well as timely procurement of
available resources creates value for the business organizations.
Human resource management:
Human resource management refers to activities like recruitment and selection of
individuals giving training to the employees, and offering rewards to the efficient employees of
the company. As opined by Rohajawati et al., (2016) it is the responsibility of the company’s
human resource managers to motivate the existing staffs as well as retain the existing employees.
Individuals are considered as an important source of the value creation.
Technological development:
These are connected with managing as well as processing information. Technology also
safeguards a firm’s knowledge base. In the opinion of reduction of costs in information

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technology adds value to the company. From the perspective of Chou (2015), maintaining the
technical excellence, as well as remaining current with modern technologies are considered as
sources of the value creation.
Infrastructure:
In accordance with da Silva Guabiroba et al., S(2017), these are the support systems of
an organization. From the perspective of Budayan, Dikmen & Birgonul (2015), accounting,
legal as well as administrative management, are instances of infrastructure, which the companies
use to sustain their advantageous position in the existing market.
Conclusion
From the above discussion, it can be stated that strategic implementation enables the
company to stay ahead from its competitors. In other words, an effective strategic
implementation enables the business firms to capture a larger market share. It has been noticed
that it is possible for the company to become successful in business if it considers to imply the
created business strategies in a proper way. In this regard, it can be stated that strategy
implementation facilitates growth of an organization not only in the domestic market, but also in
the international market. It is seen that there are certain factors that are responsible for directly
influencing the strategic implementation of the different business organizations. Factors like
organizational structure, organizational leadership, interaction and resources creates a direct
impact on the implementation of the business strategy. Apart from this, commitment from every
department, and rewards as well as recognition plays a crucial role in implementing the
formulated business tactics as well as business strategies within the working procedures of the
respective company. In this regard, it can be stated that if strategies are implied within the

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premises of the organization properly, then it is possible to enhance the overall productivity and
profitability of the respective organization.

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References
Ahearne, M., Lam, S. K., & Kraus, F. (2014). Performance impact of middle managers' adaptive
strategy implementation: The role of social capital. Strategic Management
Journal, 35(1), 68-87.
Amara, N., Halilem, N., & Traoré, N. (2016). Adding value to companies' value chain: Role of
business schools scholars. Journal of Business Research, 69(5), 1661-1668.
Brewster, C. (2017). The integration of human resource management and corporate strategy.
In Policy and practice in European human resource management (pp. 22-35). Routledge.
Budayan, C., Dikmen, I. and Birgonul, M.T., 2015. Alignment of project management with
business strategy in construction: evidence from the Turkish contractors. Journal of Civil
Engineering and Management, 21(1), pp.94-106.
Cândido, C. J., & Santos, S. P. (2015). Strategy implementation: What is the failure
rate?. Journal of Management & Organization, 21(2), 237-262.
Chou, D. C. (2015). Cloud computing: A value creation model. Computer Standards &
Interfaces, 38, 72-77.
da Silva Guabiroba, R. C., da Silva, R. M., da Silva César, A., & da Silva, M. A. V. (2017).
Value chain analysis of waste cooking oil for biodiesel production: Study case of one oil
collection company in Rio de Janeiro-Brazil. Journal of cleaner production, 142, 3928-
3937.
Johnson, G. (2016). Exploring strategy: text and cases. London: Pearson Education.

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Koc, T., & Bozdag, E. (2017). Measuring the degree of novelty of innovation based on Porter's
value chain approach. European Journal of Operational Research, 257(2), 559-567.
Leonidou, L. C., Christodoulides, P., Kyrgidou, L. P., & Palihawadana, D. (2017). Internal
drivers and performance consequences of small firm green business strategy: The
moderating role of external forces. Journal of business ethics, 140(3), 585-606.
Lewis, C. C., Klasnja, P., Powell, B., Tuzzio, L., Jones, S., Walsh-Bailey, C., & Weiner, B.
(2018). From Classification to Causality: Advancing Understanding of Mechanisms of
Change in Implementation Science. Frontiers in Public Health, 6, 136.
Mohajeri, B., Nyberg, T., Karjalainen, J., Tukiainen, T., Nelson, M., Shang, X., & Xiong, G.
(2014, October). The impact of social manufacturing on the value chain model in the
apparel industry. In Service Operations and Logistics, and Informatics (SOLI), 2014
IEEE International Conference on (pp. 378-381). Ieee.
Rohajawati, S., Sensuse, D. I., Sucahyo, Y. G., & Arymurthy, A. M. (2016). Mental health
knowledge management: critical success factors and strategy of implementation. Journal
of Knowledge Management, 20(5), 980-1003.
Scott, R. J., Cavana, R. Y., & Cameron, D. (2015). Interpersonal success factors for strategy
implementation: a case study using group model building. Journal of the Operational
Research Society, 66(6), 1023-1034.
Sivula, A., & Kantola, J. (2014). Combining crowdsourcing and Porter’s value
chain. International Journal of Advanced Logistics, 3(1-2), 17-26.