Report 2Report on Face to Face Meeting and the Trade Fair Report on Face to Face MeetingRecently I had an opportunity to meet and interact with three people who work in the integratedmarketing communications field. During these meetings, I had an opportunity to speak to themabout their work and sought their advice on how to prepare for finding and retaining a job in theindustry. The conversations were eye opening and enlightened me on the requisites of the MICfield. My first meeting was with Mrs. Jane Milton, an MIC associate at Access Communications.During our interaction, I asked Mrs. Milton to advice me on the best way to prepare for andmaintain a job in the marketing industry. She responded by highlighting the importance ofcreating a personal brand. Specifically, she suggested that it is important for an individualseeking a career opportunity in the industry, it is important for them to create the best version ofthemselves in front of the hiring manager and leave a long lasting impression by creating apersonal brand. One may do this by customizing their resume for each individual job applicationand having a clean social presence. Afterwards, I had an opportunity to interact with Mr. John Kingsley who works in the MICdepartment at Ache Records. His advice was insightful and eye opening for an individual likeme, seeking for a job in the MIC field. When asked on the best ways to prepare for and retain ajob in the industry, he emphasized on the importance of possessing the right technical skills.Particularly, he stressed on the value of attending the right courses that equip an individual withthe skills required in MIC. In his opinion, it is fundamental for a candidate to attend classes suchas programming, mathematics and psychology. These classes will equip the individual with the

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