Integration of Data Mining in Business Intelligence System Assignment
6 Pages508 Words190 Views
Added on 2020-03-16
Integration of Data Mining in Business Intelligence System Assignment
Added on 2020-03-16
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DataMiningStudent Id and Name[Pick the date]
Question 2 (a)Hierarchical Clustering outputThe cluster count for the given data comes out as three which was also entered as input in theclustering process. The same can also be derived from the dendrogram pasted above by choosingan appropriate cutoff distance (Leibowitz, 2015).(b)The normalisation has immense utility for the hierarchical clustering. If this is notperformed, then accuracy of computation of distance is impaired which leads to incorrectcluster formation. Also, on account of scale, the overall accuracy of the clustering processis adversely impacted and hence the overall utility of the results obtained become lesser.(Shumueli et. al., 2016).(c)Cluster 1(Sample)1
Indicators: 1) Past year frequency for flight transactions and also non-flight bonus transactions isless2) Qual_miles variables is zero which confirms non-eligibility for Top Status.Apt Label: “Middle Class Flyers”Cluster 2 (Sample)2
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