(solved) Tour Operations Management - PDF
Added on 2020-01-28
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Tour Operations Management
Table of ContentsINTRODUCTION......................................................................................................................3TASK 1......................................................................................................................................31.1 Analysing the effects of recent and current trends on tour operator sector.....................3Task 2.........................................................................................................................................52.1 Assessment of time-scale involved in developing holidays............................................52.2 Suitability of various methods of contracting for different components of holiday.......62.3 Calculations of selling Price of holiday...........................................................................7Task 3.........................................................................................................................................83.1 Evaluation of planning decisions.....................................................................................83.2 Assessment of suitability of alternatives to traditional brochure..................................103.3 Evaluation of suitability of methods used to sell a holiday...........................................11Task 4.......................................................................................................................................124.1 Evaluation of strategic decisions made by tour operator...............................................124.2 Comparison of tactical decisions by tour operator in different situations.....................13Conclusion ...............................................................................................................................14References................................................................................................................................15
INTRODUCTIONTour Operation business is considered as a vital constituent of travel and tourismindustry. It has great significance in the generation of forex exchange earnings, employment,revenues, investments and growth of any country. Tour operator is a mediator in thedistribution channel which renders inbound, outbound and domestic tourism to the visitors.The present report particularly lays emphasis on the integration of tourism businesses andtour operations. It will also cover various steps involved in creating a holiday anddetermining the selling price for the same. Moreover, different strategic decisions made byvarious types of tour operators will also be discussed in context of Thomas Cook Group. It isone of the leading leisure travel companies which renders the best tour operations services,holiday packages, accommodation, transport and other services to the travellers. According toneeds, desires and fascination of people to explore the world, company shapes its objectives.TASK 11.1 Analysing the effects of recent and current trends on tour operator sectorTour operators are the enterprises which engage with inbound or outbound touroperations by availing many facilities such as holiday packages, online reservations, bookingfor accommodation and transportation, arranging and conducting tours for interestedtravellers etc. There is a great role of tour operators as they provide all the relevantinformation and expertise related to tourism, recommend destinations, services and products(Ball and et. al., 2014). They also ensure to provide secured travelling services to theircustomers. Tour operators also assist them to provide refunds for occurrence of someunfavourable issues. There are many current trends and developments which can affect touroperator's industry. Some of them are stated below:Technological developments: Growth of tour operator industry is highly affected bynew technologies. In the present scenario of technological world, most of travellersprefer to book their tickets from online sites. With the development of new E-commerce technologies, customers are facilitated with online booking services andthus, they are also able to check their status or cancel their booking. By providing allthese facilities, tour operator can earn high profits and increase their customer base inan effective manner.Increased Spending Power: Fascination and desire of travellers towards travel andtourism are assisting tour operators to enhance their broad spectrum of business as
they are willing to spend more for getting leisure travelling experience (Bricker andBlack, 2016). With the increase in the spending power of tourists, tour and travelindustry is able to earn more profits, attain stability and success etc.Customized Holiday Packages: Many tour operators are providing new and attractivetour packages which can be customized in accordance with the preferences anddesires of customers. Tour operators are providing them flexibility in selecting desiredholiday packages in order to satisfy their needs at an optimum level. Tourism Marketing: Marketing activities of tourism segment will also affect theoperations of tourism and travel industry. It is the responsibility of marketingdepartment of tour operator to create awareness among people about attractiveness ofspecific tourism destination so that large mass of audience can be attracted.PESTEL factors: These factors can highly affect the operations of tour operators as itconsists of political, legal, environmental, social and economic factors which havedifferent level of significance in the growth and development of travel agencies ortour operators. Further, customers will not prefer that destination which has negativeinfluence on them.Conservations of nature: In accordance to increase sales revenues of the company,Thomas Cook is also focused to conserve many tourist destinations of severalcountries for longer period of time (Buckley and Mossaz, 2016). NGOs andGovernment organisations also play an important role in protecting touristdestinations so that localities can get benefited.Economic Factors: With the increase in tourism activities, GDP of country is alsoincreasing rapidly. Moreover, it also provides job opportunities to many people andstakeholders who are engaged with tourism sector. Role of Government: There is great role of government in the development andgrowth of tourism sector in the UK. It has to provide flexible VISA policies, developmany tourism destinations and need to create taxations norms for tourism activities.There is also great role of Non-Government Organisations (NGOs) in tourismindustry as they have to deal with many societies, communities and local people wholive near tourism destination.
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