Integrative Negotiation: Strategies and Factors for Successful Outcomes

Integrative Negotiation

Introduction
• Integrative negotiation is a way of bargaining whereby the involved parties or
groups embrace or work together in order to end up in a win-win situation that will
settle their differences (Peng et al. 2015).
• The negotiation strategy aims at creating a uniform agreement between the
disagreeing parties.
• In many instance, both parties must be ready to drop their interest or their stands
to ensure that the solution is arrived at the end of the negotiation.

The strategic process of integrative bargaining
• Liu (2014) says that, the win-win situation does not happen in a simple way, it
needs some strategy.
• The outlined process must be followed efficiently to achieve the desired goals.
• The emphasis on the process sometimes depends on how serious the disagreement
is between the individuals or the groups ( Ducrot et al. 2015).
• The assignment is going to elaborate on the integration process starting with the
immediate steps to the last step.

1.Know and elaborate the conflict
• This is the first step and most challenging step. For instance, the conflict may
involve three or more parties, at this moment, the problem identification becomes so
stressful and challenging.
• However, the mediator have the task to know exactly what is required to be
addressed. After knowing where the interest of the parties are conflicting, it is easier
to start the negotiation process in reference to Deutsch,(2015).
• After knowing what the problem is, the mediator need to elaborate the problem in a
way each party would easily understand.