Crystal Cosmetics Simulation: Copywriting for Website Ad

This assessment is for BSBWRT501 Write Persuasive Copy. It includes knowledge questions on ethical requirements, legislation, and persuasive writing techniques. The simulation task involves creating a website ad copy for Crystal Cosmetics, considering techniques, accuracy, schedule, budget, and legal/ethical constraints.

Student Assessment Workbook
BSBWRT501
Write Persuasive Copy
Version 4.0
June 2017
Student Full Name:
Student ID:
Date Submitted:

Assessment Information
Welcome to your Student Assessment Workbook for BSBWRT501 Write Persuasive Copy.
This Workbook is where you will write all your responses for the knowledge questions and simulation tasks . Please
refer to the Student Assessment Guide for more information.
This assessment has the following two events:
Assessment Event 1 – Knowledge Questions
There are five questions that will provide us with the evidence of your general knowledge of concepts relevant to
persuasive copywriting.
Assessment Event 2 – Simulation: Crystal Cosmetics
You will complete a number of tasks in preparing and producing a creative copy based on the requirements
provided in a client brief. These tasks will be based on your role of a Copywriter for a simulated organisation
named Crystal Cosmetics, an Australian green beauty brand selling organic cosmetics products.
To complete the Simulation, you will need to refer to the following resources:
Client Brief Provides you with the requirements of the website ad copy. You will use this document
throughout Assessment Event 2 to create the website ad copy in alignment with these
specifications such as organisational goals, techniques, language, writing style, timelines,
budget, etc.
Competitor Copy The competitor’s persuasive copy. You will refer to this document in Task 3 when creating
your website ad copy to surpass the competitor’s promotional activity.
Artwork Folder Contains the creative work that are essential to develop the website ad copy including the
product image, brand logo, and product symbol. You will use the files when creating your
website ad copy in Task 3.
Copywriting
Policy and
Procedures
Organisational policies and procedures relating to process of copywriting. You will abide by
these organisational requirements during the lifecycle of your copywriting task.
Please note that your responses for both assessment events can (where appropriate) use dot point format. See below
for an example of a dot point response and a full sentence response:
Dot point format Presentation Plan includes the following:
 outcomes
 needs of the audience
 context.
Full sentence format When you are preparing for a Presentation, there are a number of tasks that must be
carried out. These are; listing the outcomes that you want to achieve, followed by the
identification of the needs of your audience. Etc.
To Achieve Competence
To be deemed competent for this unit, you will need to meet the following requirements:
 complete all of the questions and tasks listed in this Student Assessment Workbook
 meet all the requirements listed in the Student Assessment Guide
 your responses to the questions and tasks must be relevant, accurate and specific
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 submit your completed Student Assessment Workbook to your Assessor within the set timeframes
 your work must be in your own words
 where you use an external source of information, you must provide citation.
Pre-assessment Checklist
Your assessor will go through the assessment for this unit, BSBWRT501 Write Persuasive Copy. It is important that
you understand this assessment before taking on the questions and tasks. To confirm that you have been given this
overview, we ask you to complete the following Pre-Assessment Checklist.
You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm your
understanding or ‘N’ if you disagree. In case you disagree with an item, please provide your reason under the
‘Comments’ column.
When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that your
Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.
Pre – assessment Checklist Comments
Y   N I, the student, understand the purpose of the assessment.
Y   N I understand when and where the assessment will occur, who will
assess and in what format the assessment will be submitted.
Y   N I understand the methods of assessment.
Y   N I understand what resources are required to complete this assessment.
Y   N I understand the performance level required for each assessment
event.
Y   N
I understand that it must be my own work. I have been explained and
understand the serious consequences in case this work is found
plagiarised.
Y   N I understand the process if I am deemed not yet competent.
Y   N I understand the feedback process and the appeals process.
Y   N The assessor has discussed with me if I have any special needs and if
so what arrangements have been made.
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Student Full Name Student ID Student Signature Date
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Assessment Event 1 – Knowledge Questions
The information contained in this assessment event lists the questions that you will need to develop a written response.
These questions are theoretical and provide evidence of your understanding of concepts relevant to persuasive
copywriting.
Note you must answer these questions in your own words. Remember, you must get a satisfactory result with each
question to be deemed satisfactory for the whole of Assessment Event 1.
Question 1
Using the table below, discuss ethical requirements which may impact production and delivery of creative copy.
Insert your responses into the table below:
Ethical Requirement Rationale
Connection There must be proper communication between customers and
company by ensuring that they provide proper data.
Transparency The production and delivery of the copy is perfect and it is not
breach the trust of customers.
Authenticity Make sure that the company provide all the persuasive copy are
reliable and all the data are ethical reliable and provide true
information.
Simple pricing Make sure that the prices are not so high, otherwise it will affect the
delivery rate.
Credit source While delivering, the chances of the providing false information is
high and that is why, to protect form the same, this ethical
requirement is essential.
Question 2
Using the tables below, explain relevant legislation, standards and codes of practice affecting production and delivery
of copy.
Insert your responses into the tables below:
Legislation/Standards Key Provisions
Commonwealth Copyright Act, 1968 This is belonging to owner who have a right to make changes but no
other can do any changes in their work.
Privacy Act, 1988 It is introduce to promote and protect the privacy of an individual
Human Right 2004 This act provides statutory basis for respecting and promoting the
civil and political rights
Copyright Act 1957 Helps to protect the literary works, dramatic work and assist to
deliver the copy.
Consumer Act 2010 This act prohibits misleading or deceptive conduct.
Codes of practice Key Provisions
Work health and Safety It helps to provide proper working facilities to the employers or
employees who working in this.
Transparency It helps to maintain transparency between the policies and process
so that it deliver the best product
Promote Copyright process is done to secure the books and artistic work
from other and to promote the same into market.
Access effectively It ensure that user access efficiently at low cost and owner also
handle the complaints
Promote awareness It provide awareness and access to information about copyright
and role of collection societies.
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Question 3
Using the table below, outline constraints to be considered during preparation, analysis, and evaluation of copy.
Insert your responses into the table below:
Phases Constraints Impacts Way to Overcome
Phases
Preparation
1. Constraints Impacts Way to Overcome
2. information
overloaded
Having so many entry points for
information makes it impossible to
monitor the relevant content that affect
the process
Select the best out of many with
the help of range of experts.
Analysis
Analysis
1. lack of
awareness
Employees do not aware with this and it
may delay the process
Provide specific training session
and hire special person.
2. Multiple
location
It is hard to keep track the content page
because of so many availability
Select the only option where the
process is carried out.
Evaluation
Evaluation
1. No fixed rules Singly rule is not applicable for all and
that is why, it affect the complete process
Must apply new rules as per the
requirements.
2. Invisible sharing Technology makes it easy to share
content but it is not possible to share
entire process that create negative impact
Take a help of Collective
management organizations
Question 4
Using the table below, describe persuasive writing techniques used in copywriting.
Insert your responses into the table below:
Techniques Reason
Understand the purpose vs topic Help to focus on presentation and keep them focused
Develop confidence, focus and credibility Helps to generate best results
Exhibit honesty and trust Assist to make notes and develop one way communication
Use principle of persuasion Helps to reduce emotional appeals and reach to correct results.
Maximize non- verbal communication Assist to understand the facial expression and movement, more than
a words.
Question 5
Using the table below, explain the structure of a persuasive copy.
Insert your responses into the table below:
Element Motivation
Conversational tone Helps to improve the writing style and start becoming critical.
Perfect structure Engaging into good structure draw attention that is why stop telling
stories and provide narrative things.
Write so which people can scan It help to motivate people to understand the things in better manner
through subheadings
List benefits and features Providing features and benefits will assist to draw attention to reader.
Conversational tone Helps to improve the writing style and start becoming critical.
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Assessment Event 2: Crystal Cosmetics Simulation
In this simulation, you will undertake a number of tasks associated with creating a persuasive copy for a cosmetics
company, Crystal Cosmetics. The focus is on producing a website ad copy that will help the organisation to effectively
communicate its brand message as required.
Task 1: Analyse and Interpret Creative Brief
In this task, you will review the Client Brief, then conceptualise the creative context and lay the groundwork for copy
production.
1.1 Analyse and confirm techniques for expressing central idea
The aim of Crystal Cosmetics Simulation is to maximize the beauty product’s i.e. Hydrogel face cream return on
investment by creating a website ad copy.
The two technique are:
 Product description
 Illustration
1.2 Identify and check content and supporting information for accuracy and
completeness
The two issue are :
 Spelling mistake in the content is the biggest issue that affect the entire process into negative manner.
Therefore, in order to address the same, company has to cross check the written content two times which in
turn assist to meet the define aim.
 The structure of the content is not so attractive and this in turn affect the entire project on negative manner and
it is so because company do not have high skilled IT recruiters who assist the company to meet the define aim
and show their caliber.
1.3 Confirm schedule and budgetary requirements for creating copy
Attach the screenshot of your timesheet here:
Date Task Subtask Hourly
rate
Estimated
duration
Estimated
cost
Actual
duration
Actual
cost
Variance
15th May,
2020
Preparation Selecting
Background
80 1 day 80 1 day 60 20
16th May,
2020
Hire IT
professiona
l
90 3 day 270 3 day 250 20
17th May,
2020
Hire
copywriter
50 2 day 100 2 day 100 -
17th May,
2020
Analysis Content 150 1 day 150 1 day 150 -
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17th May,
2020
Formatting - 1 day - 1 day - -
17th May,
2020
structure - 1 day - 1 day - -
18th May,
2020
Evaluation Finalize the
content
300 1 day 300 1 day 300 -
19th May,
2020
Posting 300 1 day 300 1 day 300 -
20th May,
2020
Marketing 300 1 day 300 1 day 300 -
Total $1500 40
1.4 Identify legal and ethical constraints impacting copy to be developed
Legal constraints:
 Commonwealth Copyright Act, 1968: There is a need to comply with this law, so that it will protect the work
from being misused.
 Privacy Act, 1988: Under this law, company have to make sure that they comply with data protection act, in
which the image which is used under website, shall not be disclosed in any situation.
 Human right , 2004: It helps the company respect and promote the civil and political rights of human.
 Copyright Act, 1957: Assist to protect the work from any hacker
 Consumer Act, 2010: The content used in website is not mislead by other.
Ethical Consideration:
 Company should make sure that they comply with the provision and all the legislation that assist to provide
best website in which customer use the information.
 Make sure that good corporate citizenship throughout the lifecycle of copywriting process.
 All moral right to be observed.
 Make sure that they use proper and fair use of copyright in order to provide effective use of website.
 Make sure that the work is created and fixed in intangible source and it is protected otherwise it may lead to
break the copyright.
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Task 2: Evaluate Creative Options
In this task, you will overview the design and copy options provided in the Client Brief, and then select suitable
elements for designing and developing the website copy ad.
Evaluate creative options and select suitable design and copy elements accordingly
Copy option:
 Headlines
Uses: Assist to present the structure in better manner and also draw attention of readers.
 Subheading
Uses: Provide brief description of a product and attract range of customer’s eye
 Taglines
Uses: Create positive impact upon user and meet the define aim
 Quotes
Uses: look presentable and catch reader’s eye
 Imagery
Uses: grab attention of reader and promote the product in well manner.
 Product and technical information
Uses: Help to determine what is the aim of this website and attract customer
 Textures
Uses: Looks attractive and attract attention of customers.
Task 3: Prepare Persuasive Copy
In this task, you will create the website ad copy in accordance to the client and organisational requirements, surpassing
the competitor’s promotional material. This will require you to submit the draft to the Creative Director (your
Assessor) for review and gain feedback on the necessary refinements to finalise the copywriting process.
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3.1 Create the website ad copy
Email
To Crystal Cosmetics Simulation
CC
BCC
Subject Regarding Website finalization
Here I attach the copy of website which contain complete information related to new product that
can be post on your official website and this in turn help to maximize the product’s return on
investment. Therefore, I am requesting you to please go through this and specify if it need any
changes.
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3.2 Confirm schedule and budgetary requirements for creating copy
Date Task Subtask Hourly
rate
Estimated
duration
Estimated
cost
Actual
duration
Actual
cost
Variance
15th May,
2020
Preparation Selecting
Background
80 1 day 80 1 day 60 20
16th May,
2020
Hire IT
professiona
l
90 3 day 270 3 day 250 20
17th May,
2020
Hire
copywriter
50 2 day 100 2 day 100 -
17th May,
2020
Analysis Content 150 1 day 150 1 day 150 -
17th May,
2020
Formatting - 1 day - 1 day - -
17th May,
2020
structure - 1 day - 1 day - -
18th May,
2020
Evaluation Finalize the
content
300 1 day 300 1 day 300 -
19th May,
2020
Posting 300 1 day 300 1 day 300 -
20th May,
2020
Marketing 300 1 day 300 1 day 300 -
Total $1500 40
The reason of variance is such that that when the company negotiate the price of IT professional, they are ready to
work in the same rate and that is why, there is a change in the actual. Thus, it can be stated that the total actual cost
for this website is $1460 and variable is 40 which shows that there is a slightly change in the overall assigned budget.
Also, in future the same strategy is used that helps to complete the project in low budget.
3.3 Revise and finalise the website ad copy
As per the email received, it is mention to use light colour background that helps to attract the range of customers and
this in turn look formal and presentable as compared to other. Thus, while finalize the content and images, make sure
that background is light and font size are more dark that are in readable form.
For Assessor Use Only
Task Outcome Sheets
The Outcome Sheet below is the assessment questions and tasks for each of the assessment events that the student is
required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an assessment task and
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‘NYS’ if the student does not meet these requirements. Also, you are required to write comments on the quality of this
evidence under the ‘Comments’ column. For your judgement on the student’s overall performance, tick ‘Satisfactory’
if the student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.
Assessment Event 1 – Knowledge Questions
Assessment Event 1
Knowledge Questions S NY
S Comments
Question 1
Question 2
Question 3
Question 4
Question 5
The student’s performance for Assessment Event 1 is  Satisfactory  Not-Yet-Satisfactory
Assessor Signature: Date:
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Assessment Event 2 – Simulation
Assessment Event 2 S NYS Comments
Task 1:
Analyse and
Interpret Creative
Brief
Sub Task
1.1
Sub Task
1.2
Sub Task
1.3
Sub Task
1.4
Task 2:
Evaluate Creative Options
Task 3:
Prepare Persuasive
Copy
Sub Task
3.1
Sub Task
3.2
Sub Task
3.3
The student’s overall performance is  Satisfactory  Not-Yet-Satisfactory
Assessor Signature: Date:
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Assessment Outcome Sheet
Student ID Family Name First Name
Course
Code Course Title
Unit Code BSBWRT50
1 Unit Title Write Persuasive Copy
Assessment Outcome
Assessor, please tick and date the student’s final outcome of this assessment:
Initial Submission Date Re-submission 1 Date Re-submission 2 Date
C NYC ___/___/____ C NYC ___/___/____ C NYC ___/___/____
Assessor’s Feedback
Assessor, please provide your comments on the student’s final outcome of this assessment:
Assessor Full Name Signatur
e
Date
Receipt of Student’s Assessment
Assessor, you must provide the completed copy of this receipt to the student as an evidence of submission of their
assessment to you.
Student ID Family
Name
First
Name
Course Code Course Title
Unit Code BSBWRT50
1 Unit Title Write Persuasive Copy
Due Date __/__/___ Date
Received
__/__/
___
Extensio
n
Approve
d
Y  N 
Date
Approve
d
__/__/___
Initial Submission  Re-submission 1  Re-submission 2

Assessor’s
Signature
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Student Feedback Form
Dear Student,
We are keen to improve our products and services, and assessment tools are a key part of this. Therefore, we would
welcome your feedback on the assessment. If you could take a few minutes to complete the form below, it would be
greatly appreciated. Please provide thoughtful responses as your opinions are highly valued.
Yes No Questions
Y   N Did the assessment cover the training you received for this unit?
Y   N Were the tasks in Assessment Event 2 based on realistic activities that you would expect to be
doing in a workplace?
Y   N Did you understand the assessment instructions?
Y   N Were the tasks easy to understand?
Y   N Did the Assessor set up and run the simulation professionally?
Y   N Was the Assessor’s decision fair?
Y   N Was the Assessor’s feedback specific?
Y   N Was the Assessor’s feedback comprehensive?
Y   N Was the Assessor’s feedback constructive?
Y   N Was the Assessor’s feedback timely?
Y   N Were you satisfied with your effort in this assessment?
What would you change about this assessment?
What could the Assessor have done differently to improve the
assessment process and/or assessment feedback?
Overall, what was the most significant challenge of this assessment?
Overall, what did you like the most about this assessment?
Do you have any other comments?
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