Crystal Cosmetics Simulation: Copywriting for Website Ad

Student Assessment Workbook
BSBWRT501
Write Persuasive Copy
Version 4.0
June 2017
Student Full Name:
Student ID:
Date Submitted:

Assessment Information
Welcome to your Student Assessment Workbook for BSBWRT501 Write Persuasive Copy.
This Workbook is where you will write all your responses for the knowledge questions and simulation tasks . Please
refer to the Student Assessment Guide for more information.
This assessment has the following two events:
Assessment Event 1 – Knowledge Questions
There are five questions that will provide us with the evidence of your general knowledge of concepts relevant to
persuasive copywriting.
Assessment Event 2 – Simulation: Crystal Cosmetics
You will complete a number of tasks in preparing and producing a creative copy based on the requirements
provided in a client brief. These tasks will be based on your role of a Copywriter for a simulated organisation
named Crystal Cosmetics, an Australian green beauty brand selling organic cosmetics products.
To complete the Simulation, you will need to refer to the following resources:
Client Brief Provides you with the requirements of the website ad copy. You will use this document
throughout Assessment Event 2 to create the website ad copy in alignment with these
specifications such as organisational goals, techniques, language, writing style, timelines,
budget, etc.
Competitor Copy The competitor’s persuasive copy. You will refer to this document in Task 3 when creating
your website ad copy to surpass the competitor’s promotional activity.
Artwork Folder Contains the creative work that are essential to develop the website ad copy including the
product image, brand logo, and product symbol. You will use the files when creating your
website ad copy in Task 3.
Copywriting
Policy and
Procedures
Organisational policies and procedures relating to process of copywriting. You will abide by
these organisational requirements during the lifecycle of your copywriting task.
Please note that your responses for both assessment events can (where appropriate) use dot point format. See below
for an example of a dot point response and a full sentence response:
Dot point format Presentation Plan includes the following:
 outcomes
 needs of the audience
 context.
Full sentence format When you are preparing for a Presentation, there are a number of tasks that must be
carried out. These are; listing the outcomes that you want to achieve, followed by the
identification of the needs of your audience. Etc.
To Achieve Competence
To be deemed competent for this unit, you will need to meet the following requirements:
 complete all of the questions and tasks listed in this Student Assessment Workbook
 meet all the requirements listed in the Student Assessment Guide
 your responses to the questions and tasks must be relevant, accurate and specific
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 submit your completed Student Assessment Workbook to your Assessor within the set timeframes
 your work must be in your own words
 where you use an external source of information, you must provide citation.
Pre-assessment Checklist
Your assessor will go through the assessment for this unit, BSBWRT501 Write Persuasive Copy. It is important that
you understand this assessment before taking on the questions and tasks. To confirm that you have been given this
overview, we ask you to complete the following Pre-Assessment Checklist.
You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm your
understanding or ‘N’ if you disagree. In case you disagree with an item, please provide your reason under the
‘Comments’ column.
When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that your
Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.
Pre – assessment Checklist Comments
Y   N I, the student, understand the purpose of the assessment.
Y   N I understand when and where the assessment will occur, who will
assess and in what format the assessment will be submitted.
Y   N I understand the methods of assessment.
Y   N I understand what resources are required to complete this assessment.
Y   N I understand the performance level required for each assessment
event.
Y   N
I understand that it must be my own work. I have been explained and
understand the serious consequences in case this work is found
plagiarised.
Y   N I understand the process if I am deemed not yet competent.
Y   N I understand the feedback process and the appeals process.
Y   N The assessor has discussed with me if I have any special needs and if
so what arrangements have been made.
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Student Full Name Student ID Student Signature Date
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