New Venture Business Plan for Intelligent Cycles

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New Venture Business Plan

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Executive Summary
The intelligent cycles is an innovative business scheme, it is providing cycles of rent to
tourists and others to tour in the city. The initial investment is very heavy for the business.
Moreover, there are two other firms present in the market that deliver the same service. The
firm is allowing its customers to book their ride through mobile application. The company is
a single ownership company and is operating only in London. The company is facing a loss
in the first twelve month of the business, but the owner is hoping that the sale will increase in
the next quarter.
Key words: Marketing strategy, finance planning, electric cycles

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Table of Contents
Company description.................................................................................................................5
Industry analysis.........................................................................................................................5
Industry structure...................................................................................................................5
Key factors for industry success............................................................................................5
Industry trends........................................................................................................................6
Long-term prospects...............................................................................................................6
Market analysis..........................................................................................................................6
7 Ps Analysis..........................................................................................................................6
Product...............................................................................................................................6
Price....................................................................................................................................6
Place...................................................................................................................................7
Promotion...........................................................................................................................7
People.................................................................................................................................7
Process................................................................................................................................7
Physical..............................................................................................................................8
Market Segmentation.............................................................................................................8
Demographic......................................................................................................................8
Geographic.........................................................................................................................8
Psychographic....................................................................................................................8
Behavioural........................................................................................................................8
Target Market Selection.........................................................................................................8
Estimation of total market sales.........................................................................................9
Estimation of market share.................................................................................................9
Porters five forces..................................................................................................................9
Threat from new entrants...................................................................................................9
Threat of the substitutes...................................................................................................10

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Bargaining power of the Buyers......................................................................................10
Bargaining power of the Suppliers...................................................................................10
Industry rivalry.................................................................................................................10
Marketing Plan.........................................................................................................................10
Overall marketing strategy...................................................................................................10
Sales process or sales cycle..................................................................................................10
Management Team and Company Structure............................................................................11
Management team................................................................................................................11
Board of directors.................................................................................................................11
Skills base of team...............................................................................................................11
Operations plan........................................................................................................................11
Operations model and procedures........................................................................................11
Product or service design and development plan.....................................................................11
Challenges............................................................................................................................12
Financial Plan for the First Year Of Trading...........................................................................12
Sources of funding...............................................................................................................12
Assumptions made...............................................................................................................12
Profit and loss account.........................................................................................................13
Cash Flow Forecasts............................................................................................................13
Balance Sheet.......................................................................................................................14
Break-Even Analysis............................................................................................................14
Scenario / Contingency Planning.........................................................................................15
Reference list............................................................................................................................16