Inter-cultural Management

Inter-cultural Management

Inter cultural management
Abstract
This report was commissioned to evaluate the concept of culture. It has been observed that
culture plays an important role at the time of managing the activities of the company. This paper
has highlighted the role of culture in the international business. The companies should focus on
considering the Hofstede model so that the different aspects can be easily evaluated. The model
of Hofstede helps to analyze the varied cultures and also it focuses on the different dimension of
the culture. The Hofstede model is elaborated by considering different aspects such as power
distance, individualism vs. Collectivism, Masculinity vs. femininity, uncertainty avoidance and
long term vs. Short term orientation. The report has provided in-depth understanding of the
cultural dimensions that can help the companies to achieve success.
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Inter cultural management
Table of Contents
Introduction......................................................................................................................................2
Definition of culture........................................................................................................................2
Role of culture in International Business.........................................................................................2
Hofstede Cultural dimensional model.............................................................................................4
 Power distance index............................................................................................................5
 Uncertainty avoidance index................................................................................................5
 Individual collectivism..........................................................................................................6
 Masculinity femininity..........................................................................................................6
 Long term vs. short term orientation....................................................................................7
 Indulgence restraints............................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9
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Inter cultural management
Introduction
In the present scenario, to manage the culture is considered as one of the major task for the
management especially in case of the expansion. It is necessary for the top authorities to
emphasize on boosting culture as it can help in attaining large market share. The paper will
highlight the role of the culture in the international business by emphasizing on Hofstede cultural
dimensional model. There are different concepts in relation of the Hofstede model that will be
discussed such as Power distance index, Uncertainty avoidance index, Individual collectivism,
Masculinity Femininity, Long term vs. short term orientation and Indulgence restraints. This
model will help to give guidance to the company in relation of managing the activities on the
global platform.
Definition of culture
According to Edward Burnett Tylor “culture can be defined as the term which is complex and it
emphasizes on the knowledge, belief, art, morals, law, custom and habits acquired by man as the
member the society”. Culture can also be stated as the system that is related with the knowledge
shared among the large group of the individuals. It is a learned behavior of the group of the
individuals that are known to be tradition of that people and it is also transmitted from generation
to generation. The culture is known as the French term “colere” that is related with the growth
(Korzilius, Bücker and Beerlage, 2017).
Culture is considered as a social behavior that will be seen in the human societies. It can be
known as the major concept in relation to Anthropology that encompasses the variety of the
phenomena that are offered by the social learning in the human societies. In simple words, it can
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