Interactive Marketing: Exploring Key Theories in Personal, Social, and Mass Communication

INTERACTIVE MARKETING
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Contents
INTRODUCTION............................................................................................................................. 3
PERSONAL BEHAVIOUR THEORY....................................................................................................4
HOFSTEDE’S THEORY OF CULTURAL DIFFERENCE......................................................................4
SOCIAL BEHAVIOUR THEORY......................................................................................................... 5
SOCIAL INFLUENCE THEORY.......................................................................................................5
MASS COMMUNICATION THEORY.................................................................................................6
MEDIA RICHNESS THEORY......................................................................................................... 6
CONTRAST AND COMPARISON OF THE THEORIES.........................................................................7
CONCLUSION................................................................................................................................. 8
REFERENCES...................................................................................................................................9
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INTRODUCTION
For a successful professional career, there is a need to have the knowledge of the latest
techniques and practices with the widely used theories and the models so that the high
efficiency can be maintained in the tasks and better outcomes can be attained. Here, one of the
most essential and widely used practices are the social media and its applications and having a
sound knowledge of the theories is recommended. So, with this motive, this particular study
aims to describe three basic and widely used theories of social media in the personal
behaviours, social behaviours and the mass communication.
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