Interactive Media Website Analysis – Netflix

Interactive Media
Table of Contents
Introduction.................................................................................................................... 3
Website Overview............................................................................................................ 3
Description of Users......................................................................................................... 4
Method(s) used to Measure Usability.................................................................................... 4
Primary Tasks................................................................................................................. 5
Website Analysis............................................................................................................. 5
Site Design and Page Structure......................................................................................... 5
Navigation.................................................................................................................. 6
Scan, Browse and Columns............................................................................................. 7
Search and Sort............................................................................................................ 7
Page Headers and Footers............................................................................................... 8
Typesetting and Graphics................................................................................................ 9
Text....................................................................................................................... 9
Images.................................................................................................................... 9
Videos.................................................................................................................... 9
Sound................................................................................................................... 10
Animation............................................................................................................. 10
Color....................................................................................................................... 10
Recommendations.......................................................................................................... 10
Conclusion/Summary...................................................................................................... 11
References................................................................................................................... 12

Interactive Media
Introduction
User interaction and the ease of usage are two of the extremely important parameters that are
associated with the web sites. Usability is a quality that refers to the ease of use and may include
the usability goals such as attractive presentation, clarity of the information, self-explanatory
elements, absence of ambiguity and correct placement of the elements.
A web site usability test has been carried out in the report for the website as
https://www.netflix.au/ and the major goals of the test is to identify the positive and negative
elements of the site in terms of its usability.
The criteria that the usability test would include will comprise of the adherence to the usability
and design principles, ease of navigation, and clarity of information along with the placement of
the UI elements on the screen.
Website Overview
The web site that has been selected for analysis is Netflix. It is an entertainment website that was
found in the year 1997. It provides the streaming media and on-demand video and DVD by mail.
It displays the videos and media in various different categories and also provides the users with
the ability to manage their profiles (Netflix, 2017).

Interactive Media
Netflix – Browse screen
Description of Users
The primary users that access the web site are youth and adults. These users make use of the web
site to view the movies, television shows and other videos for entertainment.
The site is also used by kids and senior citizens and the primary purpose for all is to gain
entertainment by browsing through the videos and viewing the one as per their liking. The kids
may also browse the videos for education point of view.
Method(s) used to Measure Usability
There are various methods that can be used for the measurement of usability, such as,
participatory evaluation, diagnostic evaluation, critical incident analysis and likewise.
The method that has been adopted in this case is the critical incident analysis method for
measuring the usability. It is a method in which the end user carries out the testing and analysis
of the site by executing the operations on the site such as navigation of the entire site, search and
browse operations and likewise. The critical incidents that are experienced personally are noted
down and the improvements are also suggested. The level of interaction of the site is considered
as a prime goal in this method.
There are usability objectives that have been considered to come up with the results on the
usability tests. These objectives are as listed below:
 The website must be easy to navigate and there must not be too much of scrolling on any
of the pages.
 The placement of the UI elements must be done in such a manner that there are neither
too many whitespaces not overload of the contents (Lynch and Horton, 2011).
 The users shall understand the flow of the pages themselves.
 The web site shall allow the users to easily roll back their action.
 There shall be consistency maintained across the web site in terms of layout, color
scheme, font style etc.