Interactivity on Social Networks and Loyalty from users.

Interactivity on Social Networks and
Loyalty from users

Research Question: What are the importance of
active users in order to gain loyalty for social
networking platforms ?
• Why are the customers’ loyalty important?
• What are the aspects to be focused on, while choosing social
media marketing?
• How to utilize social media resources to maximize the benefit?
• A B2C system of marketing is more effectual than B2B form and
thus increases loyalty amid consumers (Iankova et al., 2018).
• Direct and interactive methods has proved to ascertain more
profit and the study will be based on assessing B2C marketing
strategy (Hamilton et al., 2017).
Dependent Variable: Business partners, Consistency, Content, Skill.

Social Media and Utilities
• Exchanges on social media happens on the basis
of common interest mostly.
• Social Media has come into existence for less
than a few decades but the widespread and
global acceptance has taken over extremely
rapidly (Potgieter & Naidoo, 2017).
• Platforms like Facebook, Instagram, Twitter have
emerged as platforms providing extraordinary
scope of exchange and marketing.
• Plethora of networks are available which are
opportunities to benefit from, for companies and
thus B2C systems can be implemented to
promote the p(Ramzan & Syed, 2018).