Intercontinental Hotel, Double Bay Appraisal Report

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Intercontinental Hotel, Double Bay Appraisal Report
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Intercontinental Double Bay Hotel Appraisal
Table of Contents
Introduction......................................................................................................................................3
Executive Summary.........................................................................................................................3
Internal: Site and Size......................................................................................................................4
Relationship to Surrounding Demand Generators...........................................................................5
The relationship to competitors.......................................................................................................6
Facilities...........................................................................................................................................7
The SWOT Analysis........................................................................................................................7
Intercontinental Hotel, Double BayHospitality assessmentsystem:................................................8
The Furniture, Fixtures and equipment (FF & E) Analysis...........................................................10
Analysis Adopting Appraisal:........................................................................................................10
Recommendation...........................................................................................................................12
Conclusion:....................................................................................................................................12
References......................................................................................................................................13
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Intercontinental Double Bay Hotel Appraisal
Introduction
Hotels just like any other service industry put a lot of consideration in their physical
appearance to attract and retain their clients. However, it is the diverse management designs,
practices, and layouts inside the beautiful structures that win the contest. Many classical
management designs developed and architectures of excellent standards used in virtual field trips
in coming up with the Intercontinental double beach bay will be very beneficial to service
industry graduates. The virtual field trip will make it easy for hoteliers to put into practice, what
was learned in class. Nevertheless, the most essential and usually critical factors that the project
investors put into consideration include the positioning, site, size and the enterprise correlation to
surrounding site generators. In addition, the relationship to other external facilities, competitors,
and the FF and E components (Parker, 2016) employed in the design, access, and visibility of an
establishment goes a long way in determining the customer base influx as well the viability of
the firm.
Executive Summary
This research was assigned to me for purpose of examining the viability of the site
concerning the Intercontinental Double Bay hotel. The office of learning and teaching under the
Australian government had successfully carried out an initial attempt with the Griffins University
which turned out to be successful. The study basis its discoverings based on the hundreds of fun
lovers who end up in the real job half backed (Treves, Viterboand Hakley, 2015). Investigations
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Intercontinental Double Bay Hotel Appraisal
give shocking revelations of freshly graduated hoteliers who cannot classically perform on their
duties because of lack of real world scenarios while on their studies.
Business strategists often carry out appraisals designed for enterprises, entailing analysis
of the aforementioned SWOT specifications. These investigations usually aim at getting a picture
of the comfort ability of guests or clients, the international standards of restaurants and hotels.
Satisfaction of all customers as well as the attaches visiting the business including the young,
old, physically challenged and even with diverse cultures was put into consideration. This report
delves into studying the Intercontinental Hotel double bay managerial structure as well physical
set up and the culture of the project and determines its viability (Brown and Green, 2016).
Internal: Site and Size
The leading factors of site, visibility, site, and positioning can be controlled. These are
helpful factors for any business to exploit in order to achieve the most apart from just meeting
their set goals.
The Size
A hotel’s size, resources, and competencies can be strong grounds for gaining the
competitive edge. The intercontinental Double bay enjoys the expansive size competencies for
the aim innovative Australian hotel industry service. Its size plays an important lead in its
capability advantages because it can cover all tourism and , departments from, housekeeping,
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