COR109 Presentation: Intercultural Communication for Communities

This presentation delves into the concept of intercultural communication competence, defining it as the ability to effectively adapt verbal and nonverbal messages to different cultural contexts. It emphasizes the importance of effectiveness and appropriateness in intercultural interactions, highlighting situational features, affective, psychomotor, and knowledge components. The presentation argues that intercultural communication competence is crucial for building successful communities, which are viewed as diverse colonies of people from various backgrounds. It discusses the increasing multiculturalism in communities and workplaces, the significance of face-to-face communication for avoiding arguments and fostering bonds, the role of non-verbal communication in maintaining harmony, and the influence of culture on perceptions and identities. The presentation concludes that these elements collectively contribute to the development of thriving and successful communities.

1
Intercultural
communication
competence is
essential for
successful
communities

2
What is Intercultural
communication
competence?
“The degree to which you effectively adapt your
verbal and nonverbal messages to the appropriate
cultural context” (Ang and Van Dyne 2015)

3
Intercultural
Competence Qualities
• Effectiveness
- How well someone actually performs the behaviors that
reveal an understanding of the rules, norms, and
expectancies of the culture
• Verbal and Nonverbal Appropriateness
- Communicating with an understanding of the rules, norms,
and expectancies of a given culture

4
The 4 Interdependent
Components
• Situational Features
• Affective Component
• Motivation, Affect, Emotion
• Psychomotor Component
• Behavior, Skills
• Knowledge Component
• Cognition

5
The model of Intercultural
competence

6
It’s importance towards
successful community

7
What is
community?
• “A community is just like a colony of different societies or
people of different origins, religions and traditions all
living and interacting together. Britain has benefited from
diversity throughout its long history and is currently one
of the most culturally diverse countries in the world
(Wellman 2018).”

8Reasons related
• Multicultural people
• Face to face communication
• Non-verbal communication
• Influence of culture on the perceptions
• Cultures and identities

9
Multicultural
communication
• The group of different culture is dramatically increasing
in number and communities and workplace now are well
equipped with varieties of people belonging from
different cultures (Wilkinson and Leach 2015).
Face to face communication
• For avoid argument
• For creating bond in between two different cultures
• For appreciating differences

10
Non-verbal communication
• It includes distance, space, gestures, physical contact and
expressions and eye contact.
• It allows the people to show the demands and maintain
harmony in their relationships (Little et al. 2015)
Influence of culture on
perception• It is affected by emotion, motivation and biases
Cultures and identities
• Difference makes people compliment each other

11
All these elements results in
building up of successful
communities.

12References:
• Ang, S. and Van Dyne, L., 2015. Conceptualization of cultural
intelligence: Definition, distinctiveness, and nomological
network. In Handbook of cultural intelligence (pp. 21-33).
• Wellman, B., 2018. The network community: An introduction.
In Networks in the global village (pp. 1-47).
• Wilkinson, A. and Leach, M., 2015. Briefing: Ebola–myths,
realities, and structural violence. African Affairs, 114(454),
pp.136-148.
• Little, P., White, P., Kelly, J., Everitt, H. and Mercer, S., 2015.
Randomised controlled trial of a brief intervention targeting
predominantly non-verbal communication in general practice
consultations. Br J Gen Pract, 65(635), pp.e351-e356.