Intercultural Communication: Analysis of Cultural Values, Communication and Decision Making

Running head: INTERCULTURAL COMMUNICATION
INTERCULTURAL COMMUNICATION
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1INTERCULTURAL COMMUNICATION
Table of Contents
1. Introduction..................................................................................................................................2
2. Analysis of current situation........................................................................................................2
2.1 Different cultural values and etiquette...................................................................................2
2.2 Direct versus indirect communication...................................................................................4
2.3 Different cultural norms of decision making.........................................................................6
3. Conclusion...................................................................................................................................7
4. Recommendation.........................................................................................................................7
4.1 Recommendation 1- Convincing the government through negotiation.................................7
4.2 Recommendation 2- Establishing clarity in the messages.....................................................8
4.3 Recommendation 3- Involvement of the government through agreement............................8
References........................................................................................................................................9

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1. Introduction
Charity and philanthropic works are considered to be the most holistic welfare practice
around the world. There are series of understanding regarding the role of international charity
foundation actively participated in the social welfare in a foreign land. In course of this, it is
essential for the foundation to understand the cultural ethos, values, etiquette and norms that can
contribute a lot in the decision making process (Wenger, 2014). In this regard, cross cultural
communication and the importance of the global foundations and charity organizations are
subject to further research. Based on this understanding, the purpose of this report is to figure out
the role of the intercultural communication and the skill of the global charitable foundation to put
a great deal of understanding of the culture prevalent in the associated country of where they
active. Moreover, for this report, the discussion keeps focus on the role of the Backpack Bed for
Homeless, an Australian charity foundation and its entry into Indonesia to help the country
during the disaster of Tsunami (Coombs, 2014). Henceforth, at first the report tries to pin point
the link between the cultural values and norms in order to procure a better decision making. In
addition to this,
2. Analysis of current situation
2.1 Different cultural values and etiquette
Cultural differences are considered to be one of the major aspect for the maintaining
better communication in a business to business relationship (Martin & Nakayama, 2013). In this
regard, cultural differences and etiquette has a long drawn impact on the process of the business
profitability. According to Ahern, Daminelli and Fracassi (2015) the cultural values play a

3INTERCULTURAL COMMUNICATION
significant role in order to maintain the efficacy not only within the organization but also create a
better relationship with other business organization as well. In this regard, Zengand Greenfield
(2015) opined that there are some competencies during creating good relationship with other
business houses. On the contrary, Naranjo-Valencia, Jiménez-JiménezandSanz-Valle
()2016highlighted completely different approach in order to understand the efficacy of cultural
values in business. In this regard, Stahland Tung (2015) asserted that the cultural differences can
be seen in case of practicing different cultures within the organizational activities. Dealing with
the vendors or clients may follow different and contradictory measures that can create problems
for building business to business relationship (Rosenberg & Chopra, 2015).
However, in case of charity and relief activities the cultural values and etiquette are
played pivotal role in order to make the charitable practices a success. In this context, cultural
differences can create issues regarding the role and functionality of the charitable tasks. In the
research Zengand Greenfield (2015) advocated that charitable and philanthropic activities have a
direct relation with the common people and communities. Therefore, it is highly pertinent to get
accompanied with the cultural values and ethos that the respective people have. Moreover, the
positive attitude and body language of the relief organization in an international spectrum is
considered to be one of paramount importance because of not only difference in understanding
but also the use of different languages (Petty & Cacioppo, 2012). In response to this, Ahern,
DaminelliandFracassi (2015) opined that there are clear contribution of language in making
better relationship among the relief organizations and the distressed people.
Based on this understanding, in case of making charitable tasks after the hit of Tsunami
in Sulawesi, Indonesia many international and regional charitable units and government
organizations came forward to help the tsunami victims by any means. As a result of that the