Intercultural Communication Name of the Student Name

Running head: INTERCULTURAL COMMUNICATION
Intercultural Communication
Name of the Student
Name of the University
Author’s Note
Table of Contents

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INTERCULTURAL COMMUNICATION
1. Introduction:................................................................................................................................3
1.1 Background of the research issue:.............................................................................................3
1.2 Significance or rationale of the research topic:.........................................................................4
1.3 Aims and objectives:..................................................................................................................4
1.4 Research question:.....................................................................................................................5
1.5 Thesis statement:.......................................................................................................................5
2. Literature review:.........................................................................................................................5
2.1 Overview of the concept intercultural communication:............................................................5
2.2 Impact of intercultural communication in business performance enhancement........................6
2.3 Intercultural communication issues faced by the business experts:..........................................7
2.4 Effective ways of maintaining effective intercultural communication:....................................8
2.5 Different communication media along with communication theories......................................8
2.6 Literature gap:............................................................................................................................9
2.7 Summary:.................................................................................................................................10
3. Methodology:............................................................................................................................10
3.1 Research design:......................................................................................................................11
3.2 Data collection:........................................................................................................................11
3.3 Data analysis:...........................................................................................................................12
3.4 Ethical consideration:..............................................................................................................12
3.5 Expected time-frame of the research:......................................................................................13
4. Conclusion:................................................................................................................................14
Reference List:...............................................................................................................................16

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INTERCULTURAL COMMUNICATION
Research topic: Impact of intercultural communication in business performance
enhancement
1. Introduction:
Business enhancement without proper communication can never reach the peak of its
success. Without maintaining a proper communication, the stakeholders associated with the
organization cannot perform well as per the needs and demands of customers. Communication in
business industry is no longer confined within a specific community or group of people. A
business organization is constituted with the people of various geographical backgrounds and
attitudes having different cultural and religious dignity. In order to build a good rapport with all
the associated stakeholders and meet customers’ needs and demands the business experts have to
focus on maintaining strong intercultural communication on the workplace.
1.1 Background of the research issue:
After evaluating the data of global business scenario in last five years especially in retail
industry, it has been observed that business experts failed to maintain proper communication
with each other. The business industry tends to hire people from cross-cultural backgrounds. The
employees are recruited as per their skills and competency rather than focusing on their cultural
backgrounds and attitudes (Samovar et al., 2014). In this kind of situation, the stakeholders have
to face language barrier, cultural barrier and psychological barrier and so on. Lack of effective
inter-cultural communication is affecting the business process for expanding in the international
market properly. The business managers also are facing immense challenges in taking effective
decision. Therefore, numerous research scholars and practitioners have showed their major

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INTERCULTURAL COMMUNICATION
concern on how inter-cultural communication can be improved for enhancing the business
performances in retail industry (Liu, Volcic & Gallois, 2014). The role of an effective business
leader is to give equal priority and response to all the employees associated with the
organization.
1.2 Significance or rationale of the research topic:
After identifying the research issue numerous researchers and practitioners have showed
their major concern that intercultural people can share their business views and thoughts with
each other, which ultimately reflects positive outcome on the overall process of business. An
organization after appointing cross-cultural people within business operation has to focus on
maintaining effective communication with them (Oetzel, 2017). Otherwise, the customers get
deprived in receiving good services from the stakeholders. However, retail industry in current
market scenario has faced immense challenges in maintaining effective communication with the
cross-cultural people (Sorrells, 2015). Language barrier is the most significant reason due to
which the business experts are facing innumerable difficulty in communicating with each other
properly.
1.3 Aims and objectives:
The primary aim of the research is to evaluate the impact of intercultural communication
in business performance enhancement. The necessary objectives of the research are as follows:
 To critically analyze the impact of intercultural communication in business performance
enhancement